"The book's significant merit lies in its integration and juxtaposition of a varied collection of primary sources, enriched by her embodied experiences." (GLQ: A Journal of Lesbian and Gay Studies) "Tan's book is a timely contribution to feminist, queer and (new) media scholarship, not only in the Chinese context but also with resonance to the world at large." (Global Media and China) "For readers outside of China, Tan's book offers important insights into China's incredibly diverse feminist and queer cultures and their reliance on digital platforms. This alone makes Digital Masquerade an important and unique contribution to the field." (European Journal of Cultural Studies) "Jia Tan's Digital Masquerade offers a sophisticated analysis of queer and feminist cultures in contemporary China in the dual contexts of ever-tightening restrictions on activism and digital media's saturation of everyday life." (China Journal) "Different from other feminist research on digital feminism and queer activism in China, Digital Masquerade is truly unique as it explores the relationship between the pre-existing LGBTQ activism, or lala movement, and the emergence of the new rights feminism." (Gender and Society)