This edited collection aims to provide relevant theoretical frameworks and the latest empirical research findings in the area of business management. It covers case studies provided by teachers visiting the University of Economics in Katowice, Poland within Erasmus and Ceepus Programmes.
This edited collection aims to provide relevant theoretical frameworks and the latest empirical research findings in the area of business management. It covers case studies provided by teachers visiting the University of Economics in Katowice, Poland, within Erasmus and CEEPUS Programmes. Over 12 years, approximately 25 teachers have been coming year by year to Katowice, presenting their monographic lectures and participating in seminars on their research results and educational achievements. This book contains descriptions of case studies, elaborated by Erasmus and CEEPUS teachers, illustrating that the case study is a method of research as well as a method applied in education and emphasizing the value of qualitative methods by example of case studies.
The key benefit of qualitative research is that it allows a researcher to perceive and understand context within which decisions and actions take place. Hence, to understand peoples motivations, their reasons, their actions, and the context for their beliefs and actions, qualitative research is the best route. Assuming that business organizations as well as individuals are entirely linked together via the Internet, a new approach to business communication and marketing, business modelling and management are developed to reveal an increase of business synergy effects, the alignment of information and communication technologies (ICT) and business and social value creation, as well as sustainability and environment protection. Through this book, readers have an opportunity to learn about relevance and rigor in qualitative research and how the case study can be applied in various organizational contexts.
Part
1. Digital transformation and development of High Education
Institutions 1. Innovations in a CEEPUS academic network and their impact
on management effectiveness and research achievements 2. The effect of
ethical leadership and leadership effectiveness on employees turnover
intention in high education institutions: Case Ibagué University 3.
Digital Transformation in Education: A Case Study of Teacher Information
Network (TIN) in Turkey 4. Ambient, Guerilla and Event Marketing in
Education of Marketers, and Development of creative abilities: A Case Study
Part
2. Digital transformation and perspective development at business
organizations 5. Testing and certification of new product development in
electronics industry: Case studies 6. Role of Information System Support
in Project Management: Case of Companies Competing at Publicly Funded Calls
for Projects 7. Comparison of Multi-Criteria Decision Methodologies: Case
of Water Management Investment Project 8. Augmented Reality in Medical
Training of Patient Referrals: A Nursing Case Study of Childrens Hospital in
Taiwan 9. The use of blockchain technology in the sports sector: the case
of AC Milan Football (Soccer) Team Part
3. Value creation at business
organizations 10. Pacto pela Industria: Reindustrialization
opportunities in the Great ABC region, Brazil 11. Auditing Human Resource
Management Practices: A Case Study in the Egyptian Hospitality Industry
12. Organization and Incentivization of Risk Management: An Agency Theory
Case Study 13. Embracing CSR as an essential part of business: The case of
Viking by Raja Group, Cluj Napoka
Magorzata Pakowska, PhD, is a professor of social science, and chair of the Department of Informatics at the University of Economics in Katowice, Poland.
