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Digital Video Advertising Strategies: Grow your Brand with Online Videos [Kietas viršelis]

(Griffith University, Australia), (Griffith University, Australia), (Keele University, UK), (University of Bradford, UK), (University of Southern Queensland, Australia)
  • Formatas: Hardback, 192 pages, aukštis x plotis x storis: 229x152x24 mm, weight: 361 g
  • Išleidimo metai: 10-Jul-2025
  • Leidėjas: Emerald Publishing Limited
  • ISBN-10: 1836628331
  • ISBN-13: 9781836628330
Kitos knygos pagal šią temą:
  • Formatas: Hardback, 192 pages, aukštis x plotis x storis: 229x152x24 mm, weight: 361 g
  • Išleidimo metai: 10-Jul-2025
  • Leidėjas: Emerald Publishing Limited
  • ISBN-10: 1836628331
  • ISBN-13: 9781836628330
Kitos knygos pagal šią temą:

A comprehensive guide to navigating the complex world of digital marketing. From 3D video and augmented reality (AR), to virtual reality (VR), mixed reality (MR), artificial intelligence (AI), blockchain, and high-definition video.



In an age of rapid technological evolution, Digital Video Advertising Strategies: Grow Your Brand with Online Videos provides a comprehensive guide to navigating the complex world of digital marketing. From 3D video and augmented reality (AR), to virtual reality (VR), mixed reality (MR), artificial intelligence (AI), blockchain, and high-definition video, this edited volume systematically outlines key digital media strategies, providing definitions and guidance on their integration into traditional marketing campaigns, and how they can significantly elevate consumer engagement and persuasion.

Key topics include the role of immersive technologies, gamification, and AI in digital video advertising. The book serves as a useful resource for professionals specializing in ad design, equipping them with strategies for leveraging 3D, VR, and AR video formats. Moreover, researchers focused on gamification will find valuable insights into how game elements can enhance viewer interaction with digital video content.

Ultimately, this text aims to empower marketers and researchers alike with the knowledge needed to optimize digital video advertisements, fostering improved consumer experiences and engagement in an increasingly digital marketplace.

Part
1. Overview on different video formats

Chapter
1. Introduction to digital video advertising: Innovative industry
trends

Chapter
2. 3D Video advertising research and application: Contribution of
social psychology theories

Chapter
3. Market research paradigms that dominate virtual reality
advertisements

Chapter
4. The effectiveness of augmented reality advertising as an emerging
advertising strategy

Chapter
5. The contribution of game elements in enhancing viewer engagement
in the digital marketing domain

Part
2. Practical implications of digital video advertising based on
different formats

Chapter
6. Market characteristics that signal new opportunities for digital
video advertisements: Practical implications of digital video advertising

Chapter
7. Exploring the visual comprehension methods for 3D video
advertisements: Practical implications for digital video advertisements

Chapter
8. Preliminary priorities when arranging digital images: Practical
implications of digital video advertising

Chapter
9. An overview of video abstraction techniques: Practical
implications of digital video advertising

Part
3. The diversified impact of advertising formats on consumer experience

Chapter
10. The role of virtual reality and augmented reality in enhancing
the consumer experience: A conceptual framework

Chapter
11. Enhancing the consumer experience with mixed reality

Chapter
12. The future research implications and practical implications of
the digital video advertising domain
Nirma Jayawardena is Assistant Professor in Marketing at University of Bradford, UK.



Mitchell Ross is Senior Lecturer at the Department of Marketing, Griffith University, Australia.



Sara Quach is Associate Professor at the Department of Marketing, Griffith University, Australia.



Park Thaichon is Associate Professor at the School of Business, University of Southern Queensland, Australia.



Abhishek Behl is Associate Professor at Keele Business School, Keele University, UK.