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Discourse of Food Blogs: Multidisciplinary Perspectives [Minkštas viršelis]

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  • Formatas: Paperback / softback, 204 pages, aukštis x plotis: 229x152 mm, weight: 281 g, 20 Illustrations, black and white
  • Serija: Routledge Research in Language and Communication
  • Išleidimo metai: 30-Sep-2021
  • Leidėjas: Routledge
  • ISBN-10: 1032174455
  • ISBN-13: 9781032174457
Kitos knygos pagal šią temą:
Discourse of Food Blogs: Multidisciplinary PerspectivesDidesnis paveikslėlis
  • Formatas: Paperback / softback, 204 pages, aukštis x plotis: 229x152 mm, weight: 281 g, 20 Illustrations, black and white
  • Serija: Routledge Research in Language and Communication
  • Išleidimo metai: 30-Sep-2021
  • Leidėjas: Routledge
  • ISBN-10: 1032174455
  • ISBN-13: 9781032174457
Kitos knygos pagal šią temą:
Pastovi nuoroda: https://www.kriso.lt/db/9781032174457.html
Raktažodžiai:

This volume adopts a multidisciplinary perspective in analyzing and understanding the rich communicative resources and dynamics at work in digital communication about food.



This volume adopts a multidisciplinary perspective in analyzing and understanding the rich communicative resources and dynamics at work in digital communication about food. Drawing on data from a small corpus of food blogs, the book implements a range of theoretical frameworks and methodological approaches to unpack the complexity of food blogs as a genre of computer-mediated communication. This wide-ranging framework allows for food blogs’ many layered components, including recipes, photographs, narration in posts, and social media tie-ins, to be unpacked and understood at the structural, visual, verbal, and discourse level in a unified way. The book seeks to provide a comprehensive account of this popular and growing genre and contribute to our understandings of digital communication more generally, making this key reading for students and scholars in computer-mediated communication, multimodality, critical discourse analysis, corpus linguistics, and pragmatics.

Contents



List of figures



List of tables



Acknowledgments

Introduction



0.1. The language of/on food: state of the art



0.2. Blogs as narrative places to talk about food



0.3. This book

Part
1. Food Blogs: Introduction and Genre Analysis



Chapter One. Blogs and blogging. Origins, development and state of the art in
linguistics and communication studies



1.1. Introduction



1.2. Origins and development of blogs

1.2.1. The digital divide and the blogger profile



1.3. Blogs as (virtual) communities



1.4. Blogs as a genre of computer-mediated communication (CMC)



1.5. Socio-cultural issues in blogs



1.6. Blogs and the other web 2.0 media

1.6.1. Why study blogs?



1.7. Conclusions: blogs in this book

Chapter Two. Food blogs as a genre of computer-mediated communication



2.1. Introduction



2.2. Food blogs: overview and state of the art

2.2.1. Food blogs as communities



2.2.2. State of the art



2.3. The corpus

2.3.1. The food bloggers: profiles and demographics



2.4. Defining food blogs as a web-mediated genre



2.5. Genre theory and genre analysis



2.6. Genre analysis of the UK-FBs corpus

2.6.1. Searching for structural patterns: the About Pages



2.6.2. Searching for structural patterns: the Recipes Sections



2.7. General remarks

Part Two. Visual Analysis



Chapter Three. The visual analysis of food blogs



3.1. Introduction



3.2. Multimodal analysis: theoretical-methodological framework

3.2.1. Multimodal analyses of hypertexts and their application to food blogs



3.3. Multimodal analysis of the UK-FBs corpus: the homepages



3.4. Multimodal analysis of the UK-FBs corpus: the About Pages



3.5. Multimodal analysis of the UK-FBs corpus: the Recipes Sections



3.6. General discussion: metafunctions in the UK-FBs corpus

Part
2. Verbal Analysis



Chapter Four. The verbal discourse of food blogs: qualitative and
quantitative analyses



4.1. Introduction



4.2. The UK-FBs corpus: stylistic description



4.3. Qualitative analysis

4.3.1. Key keywords in the Recipes Sections sub-corpus



4.3.2. Miscellaneous keywords and their collocations



4.4. Sensory language in he UK-FBs corpus

4.4.1. The language of food and its appeal to the senses



4.4.2. Sensory language in the Recipes Sections of the UK-FBs corpus



4.4. Lexical priming in food blogs



4.5. Final remarks

Part four. (Critical) Discourse Analysis and Pragmatic Implications



Chapter Five. Food blogs as spaces of social interaction (and pragmatic
implications). Critical analysis of the About Pages and of the Comments
Sections



5.1. Introduction



5.2. Theoretical framework

5.2.1. The About Pages as spaces of unequal power relations



5.3. Politeness and FT-/FSAs in the Comments Sections



5.4. Shaping virtual personae in the UK-FBs corpus



5.5. Final remarks

Conclusions



References



Index



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Daniela Cesiri is Associate Professor in English Language and Translation in the Department of Linguistics and Comparative Cultural Studies at CaFoscari University of Venice, Italy.