Since the post World War Two boom in private automobile ownership, Drive Tourism has transformed the tourism landscape by facilitating dispersal and the growth of attractions and tourism related infrastructure beyond the zones that had previously emerged around seaports and railway terminals. The automobile has made regional dispersal possible and created opportunities for many small rural communities to supplement rural economies with a tourism economy. Drive Tourism is a popular form of tourism activity that has significantly contributed to the development of Tourism in many nations, but has received relatively little attention in the literature.
This book is the first attempt to provide a global comprehensive review and scholarly investigation into this popular and growing form of tourism. It draws on a vast range of geographical locations to critically explore the impacts of drive tourism in developed and underdeveloped regions. It evaluates tourism authorities response to the Drive Tourism Experience, and offers operational insights into the management of the drive experience as well as providing original empirical research and insights into the field that will contribute to future investigation. In doing so it explores the many forms of drive tourism from caravanning to fly drive touring.
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viii | |
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Acknowledgements |
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xiv | |
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PART I International trends |
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1 | (118) |
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1 The structure and role of drive tourism |
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3 | (11) |
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2 Managing the transition from coach- to car-based markets: the search for commerical value in Australia's Flinders Ranges |
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14 | (22) |
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3 Golden Week: driving for pleasure in Japan |
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36 | (13) |
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4 `Los hermanos' visiting the south region of Brazil: a comparison between drive tourists and coach tourists from Argentina, Paraguay and Uruguay |
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49 | (12) |
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5 Realising the value of self-drive day trips to Lower Austria |
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61 | (10) |
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6 Self-drive tourism in South Africa with specific emphasis on caravanning |
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71 | (13) |
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7 The role of automobile associations and clubs |
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84 | (9) |
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8 The growth and structure of drive tourism in China |
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93 | (10) |
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9 Self-drive tourism in China |
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103 | (16) |
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PART II Modes of transport |
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119 | (142) |
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10 The importance of the mode of transport in self-drive tourism |
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121 | (3) |
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11 Information and communications technology (ICT) and the challenge of sustainable self-drive tourism |
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124 | (22) |
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12 Tourism and leisure motorcycle riding |
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146 | (13) |
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13 The influence of international tourists' travel patterns on rental car fleet management in New Zealand |
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159 | (13) |
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14 Highways and byways: car-based tourism in the US |
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172 | (22) |
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15 Why we travel this way: an exploration into the motivations of recreational vehicle users |
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194 | (16) |
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16 Understanding changes in the caravanning sector: a case study |
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210 | (14) |
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17 Four-wheel-drive tourism in desert Australia: the charge of the `might brigade'? |
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224 | (22) |
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18 Driving the desert: profiling four-wheel-drive visitors |
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246 | (15) |
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PART III Managing the drive market |
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261 | (113) |
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19 Mapping the road: developing the cognitive mapping methodology for accessing road trip memories |
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263 | (15) |
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20 International tourists and road safety |
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278 | (18) |
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21 Touring routes - types, successes and failures: an international review |
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296 | (15) |
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22 The Savannah Way: developing a successful touring route |
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311 | (12) |
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23 Barriers to and benefits of clustering in drive tourism markets: the case of the Rainforest Way |
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323 | (16) |
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24 Managing park roads and scenic driving using indicators and standards-based frameworks |
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339 | (19) |
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25 Drive tourism: a view from the road |
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358 | (11) |
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26 What now? Concluding remarks |
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369 | (5) |
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Index |
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374 | |
Bruce Prideaux is a Professor of Marketing and Tourism Management at James Cook University, Australia. In an academic career spanning 16 years, he has been an active researcher, publishing over 170 journal articles, book chapters and conference papers. He has co-authored five books, including Cultural and Heritage Tourism in the Asia Pacific (Routledge, 2007).
Dean Carson is an Associate Professor at Charles Darwin University, Australia. He has fifteen years experience as an academic researcher in Tourism and Population Studies. He has published over thirty peer-reviewed academic papers and co-edited two books.