| Foreword |
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xiii | |
| Preface |
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xvii | |
| PART ONE Getting Started: Assessing Your Organization's E-Risks |
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1 | (30) |
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3 | (8) |
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Why Every Organization Needs E-Mail, Internet, and Software Usage Policies |
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3 | (1) |
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In the Electronic Office, Risks Abound |
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4 | (1) |
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No Employer Is Immune from E-Risk |
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4 | (1) |
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Keeping Employees on Track When They Are Online |
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5 | (4) |
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Take a Proactive Approach to Risk Prevention |
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9 | (2) |
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Forming Your E-Policy Team |
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11 | (6) |
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Potential E-Policy Team Members |
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11 | (3) |
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14 | (3) |
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Conducting a Comprehensive E-Audit |
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17 | (14) |
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Introduction: Uncovering Computer System Uses and Abuses |
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17 | (1) |
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Host a Preliminary Planning Session with Managers |
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18 | (1) |
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Generate Staff Support for Your E-Audit |
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19 | (8) |
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27 | (4) |
| PART TWO Developing E-Risk Management, E-Security, and E-Insurance Policies to Limit Liabilities |
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31 | (48) |
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Cyberlaw Issues: Understanding Employee Rights and Employer Responsibilities |
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33 | (16) |
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Talk with a Cyberlaw Expert |
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34 | (1) |
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Reconciling Privacy Expectations with Privacy Rights |
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34 | (1) |
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Stay Out of Court by Putting It in Writing |
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35 | (1) |
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Serve Notice before You Peek |
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35 | (4) |
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Sexual Harassment, Discrimination, and Defamation |
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39 | (1) |
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40 | (2) |
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42 | (2) |
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44 | (1) |
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45 | (1) |
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46 | (3) |
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Developing an Effective E-Risk Management Policy |
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49 | (12) |
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Establish a Policy Governing Document Creation and Content |
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49 | (1) |
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Give Your Employees Rules to Work By |
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50 | (1) |
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Establish a Document Retention and Deletion Policy |
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51 | (1) |
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There Is No Good Reason to Save E-Mail Files |
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52 | (1) |
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If You Must Retain E-Mail, Be Smart about It |
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52 | (1) |
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The High Cost of E-Mail Retention |
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53 | (1) |
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What's Your Excuse for Retaining E-Mail? |
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53 | (1) |
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Force Employees to Empty Their Mailboxes |
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54 | (2) |
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Limit Liability by Enforcing Risk Management Policies |
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56 | (1) |
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Hush...Keep Your Password to Yourself |
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56 | (1) |
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57 | (1) |
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Investigate Unusual Behavior |
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57 | (1) |
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Use Monitoring Software to Catch Bad Electronic Behavior |
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58 | (2) |
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60 | (1) |
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A Computer Security Policy to Reduce External Risks |
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61 | (8) |
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Ten Tips for Enhanced Computer Security |
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62 | (5) |
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67 | (1) |
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68 | (1) |
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Using Cyberinsurance Policies to Help Manage E-Risks |
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69 | (10) |
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Employment Practices Insurance Helps Limit E-Mail Risks |
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70 | (1) |
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Crisis Communications Coverage Helps You Recover from E-Disaster |
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71 | (1) |
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Ward Off Bugs with Computer Virus Transmission Coverage |
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72 | (1) |
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Insure against Copyright and Trademark Infringement with Media Liability Coverage |
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73 | (1) |
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Patent Infringement Coverage Insures against Multimillion-Dollar Claims |
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73 | (1) |
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Fight Cyberterrorism with Extortion and Reward Coverage |
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74 | (1) |
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Cover Third-Party Losses with Unauthorized Access/Unauthorized Use Coverage |
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74 | (1) |
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Specialized Network Security Coverage Helps Guard Confidential Data |
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75 | (1) |
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Computer Software and Services E&O Coverage Insures against Advice, Service, or Product Failure |
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75 | (1) |
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Product Liability Insurance Covers Product Failures |
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76 | (1) |
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Directors' and Officers' Coverage Protects Business and Personal Assets |
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76 | (1) |
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Business Interruption Coverage Can Help Keep You Up and Running |
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76 | (1) |
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Guard Against E-Theft with Crime Loss Insurance |
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76 | (1) |
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Protect Your Computer Assets with Electronic Data Processing (EDP) Coverage |
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77 | (1) |
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77 | (2) |
| PART THREE Crafting Effective E-Mail, Internet, and Software Policies |
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79 | (48) |
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The Basics of E-Policy Development |
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81 | (6) |
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General Guidelines for Effective E-Mail, Internet, and Software Usage Policies |
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82 | (3) |
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It's Time to Get to Work on E-Policy Development |
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85 | (1) |
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85 | (2) |
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E-Mail Policy Considerations: Think before You Send |
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87 | (8) |
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Instruct Employees to Avoid E-Mail When... |
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87 | (1) |
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Advise Employees to Use E-Mail When... |
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88 | (2) |
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Attachment Guidelines for E-Mail Senders |
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90 | (1) |
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Attachment Guidelines for E-Mail Receivers |
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91 | (1) |
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92 | (1) |
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92 | (1) |
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93 | (1) |
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93 | (2) |
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A Netiquette Primer for Employees and Managers |
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95 | (10) |
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Mind Your Electronic Manners |
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96 | (1) |
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Establishing Netiquette Guidelines for Employees |
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96 | (5) |
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Special Netiquette Considerations for Managers |
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101 | (3) |
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104 | (1) |
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Internet Policy Considerations: Keeping Employees in Line While They're Online |
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105 | (6) |
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Establish and Enforce a Comprehensive Internet Policy |
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105 | (1) |
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106 | (1) |
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Prohibit the Wasting of Computer Resources |
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106 | (1) |
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Enforce Language Guidelines |
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106 | (1) |
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106 | (1) |
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Apply the ABCs of Effective Electronic Writing |
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107 | (1) |
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Battle Technological Challenges with Technological Solutions |
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107 | (1) |
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Train, Train, and Train Some More |
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108 | (1) |
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108 | (3) |
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Software Policy Considerations: Don't Let Software Pirates Sink Your Ship |
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111 | (16) |
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Software Piracy in the Workplace |
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113 | (1) |
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Softlifters Will Be Prosecuted |
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114 | (1) |
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The High Cost of Software Piracy |
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114 | (1) |
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Educate Employees about the Dangers of Workplace Piracy |
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115 | (1) |
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Software Usage Checklist for Employers |
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115 | (3) |
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Manager's Tip Sheet: Answers to Employees' Most Common Software Piracy Questions |
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118 | (8) |
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126 | (1) |
| PART FOUR Establishing an Electronic Writing Policy for Employees |
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127 | (50) |
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E-Writing Guidelines Ensure Speedy---and Safe---Communication |
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129 | (8) |
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Assessing and Addressing Employees' Electronic Writing Needs |
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129 | (1) |
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Managerial Writing Review |
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130 | (2) |
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Understanding Employees' Electronic Writing Concerns |
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132 | (4) |
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Putting Your E-Writing Findings to Work |
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136 | (1) |
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136 | (1) |
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Powerful and Persuasive, Safe and Secure Electronic Writing |
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137 | (8) |
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Writing a Subject Line with Real Oomph |
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137 | (2) |
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Grabbing and Holding the Electronic Reader's Attention |
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139 | (1) |
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Separating the Weak from the Strong |
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140 | (1) |
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Applying the Inverted Pyramid to Electronic Writing |
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141 | (1) |
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Don't Be a Mystery Writer |
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142 | (1) |
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Why an Inverted Pyramid Approach to E-Documents? |
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142 | (2) |
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144 | (1) |
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The ABCs of Effective Electronic Business Writing |
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145 | (10) |
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Accuracy: Speedy Doesn't Mean Sloppy |
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145 | (1) |
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Spelling Counts, Even in Cyberspace |
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146 | (1) |
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Five Electronic Spelling Tips |
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146 | (1) |
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Brief Is Best: Trim the Fat from Electronic Writing |
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147 | (1) |
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148 | (1) |
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Strive for an Active Style |
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148 | (1) |
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Power Words Vs. Puny Words |
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149 | (1) |
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150 | (1) |
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Clear Writing Is Persuasive Writing |
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150 | (1) |
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Selecting an Appropriate Tone for Electronic Correspondence |
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151 | (1) |
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152 | (1) |
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Take Yourself Out of the Picture |
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153 | (1) |
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153 | (2) |
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155 | (16) |
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Controlling Content to Control Risk |
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155 | (1) |
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Using Conversational Language |
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156 | (1) |
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Bending a Few Rules to Strike an Appropriate Tone |
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156 | (1) |
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157 | (1) |
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Strategies to Keep Electronic Writing Gender-Neutral |
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157 | (3) |
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Establishing Company-Specific Language Guidelines |
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160 | (2) |
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Avoid E-Communication Pitfalls |
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162 | (3) |
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The Language of Electronic Abbreviations |
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165 | (1) |
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Electronic Acronyms Create New Challenges |
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165 | (2) |
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Smileys Can Warm Up or Dumb Down Communication |
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167 | (2) |
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169 | (2) |
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Formatting Written E-Policies, E-Mail Messages, and Internet Copy |
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171 | (6) |
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171 | (1) |
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Incorporate White Space into Policies |
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171 | (1) |
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Rely on Bold Headlines and Subheads in Policies |
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172 | (1) |
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Include a Table of Contents in Each Policy |
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172 | (1) |
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E-Mail and Internet Formatting Guidelines |
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172 | (3) |
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175 | (2) |
| PART FIVE Getting Employees On-Board with Your Online Policy |
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177 | (14) |
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Rallying the Support of Managers |
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179 | (8) |
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In the Battle against E-Risks, Managers Form the Front Line of Defense |
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180 | (1) |
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180 | (1) |
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Managers' Tip Sheet: Answers to Employees' Most Common E-Policy Questions |
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181 | (4) |
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185 | (2) |
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Instilling a Sense of E-Policy Ownership among Employees |
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187 | (4) |
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Tips for Training Employees |
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188 | (1) |
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Continuing Education Is Directly Linked to Success |
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189 | (1) |
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Don't Forget to Train Your E-Writers and E-Crisis Response Team |
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189 | (1) |
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190 | (1) |
| PART SIX Responding to E-Crises and Recapping E-Policy Needs |
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191 | (24) |
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Fighting Internet Disasters: Drafting an E-Crisis Communications Policy |
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193 | (10) |
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Hoping for the Best, Preparing for the Worst |
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193 | (1) |
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Are You Prepared to Handle an E-Crisis? |
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194 | (1) |
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The Potential for Electronic Crises Is Huge |
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194 | (1) |
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People Problems Cannot Be Avoided |
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195 | (1) |
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Incorporate Crisis Communications Planning into E-Policy Development |
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196 | (2) |
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Avoid Common Media Relations Mistakes |
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198 | (3) |
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201 | (2) |
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203 | (4) |
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203 | (2) |
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205 | (2) |
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E-Policy Development and Implementation Checklist for Employers |
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207 | (8) |
| Appendix A: Sample E-Mail, Internet, and Computer Use Policies |
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215 | (16) |
| Appendix B: Sample E-Risk Management Policy |
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231 | (8) |
| Appendix C: Sample Software Usage Policies |
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239 | (14) |
| Appendix D: Glossary of Computer and Electronic Writing Terms |
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253 | (10) |
| Appendix E: Resources and Expert Sources |
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263 | (4) |
| Appendix F: Suggested Reading |
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267 | (2) |
| Notes |
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269 | (10) |
| Index |
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279 | (6) |
| About the Author |
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285 | |
