| Introduction |
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1 | (6) |
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2 | (1) |
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3 | (1) |
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How This Book is Organized |
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3 | (2) |
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Part I Getting a Feel for eBay |
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4 | (1) |
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Part II Buying Like an Expert |
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4 | (1) |
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Part III Making Money the eBay Way |
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4 | (1) |
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Part IV Even More of eBay's Special Features |
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4 | (1) |
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5 | (1) |
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5 | (1) |
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6 | (1) |
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6 | (1) |
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Part I Getting a Feel for eBay |
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7 | (68) |
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Chapter 1 Why Being on eBay is So Much Fun |
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9 | (10) |
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What is eBay, and How Does it Work? |
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10 | (2) |
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12 | (2) |
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12 | (1) |
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12 | (1) |
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Restricted-access auctions |
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13 | (1) |
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Private (shhh-it's-a-secret) listings |
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14 | (1) |
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14 | (1) |
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14 | (1) |
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Buy it Now and fixed-price sales |
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15 | (1) |
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15 | (1) |
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Get a Deal and Get it Fast! |
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15 | (1) |
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Research for Fun and Profit |
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16 | (1) |
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Ebay's Role in the Action |
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16 | (1) |
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17 | (1) |
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Extra Apps You're Gonna Want |
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17 | (2) |
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Chapter 2 Ready, Set, Go! Signing Up on eBay |
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19 | (12) |
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19 | (1) |
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Registering is Free, Fun, and Fast |
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20 | (6) |
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Like, what's your sign? Filling in required information |
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21 | (2) |
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Do you solemnly swear to...? |
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23 | (2) |
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It must be true if you have it in writing |
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25 | (1) |
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Getting to know you: Optional information |
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26 | (1) |
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A Quick Word about Passwords |
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26 | (1) |
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A Not-So-Quick Word about Choosing a User ID |
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27 | (2) |
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Your License to Deal (Almost) |
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29 | (2) |
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Chapter 3 Finding Your Way Around eBay! |
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31 | (16) |
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31 | (1) |
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32 | (2) |
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34 | (4) |
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Exploring Your Home Page Search Options |
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38 | (3) |
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Seeking items through the search box |
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39 | (1) |
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Going where the Advanced Search box takes you |
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39 | (2) |
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Home Links, the Next Generation |
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41 | (1) |
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Maneuvering through Categories |
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42 | (2) |
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44 | (1) |
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44 | (1) |
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44 | (3) |
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Chapter 4 Your Very Own, Private eBay |
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47 | (28) |
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Getting to Your My eBay Page |
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47 | (3) |
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Keeping Track of Your Personal Business |
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50 | (5) |
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Checking your account information |
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50 | (1) |
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Choosing your communication preferences |
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51 | (2) |
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53 | (1) |
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53 | (2) |
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Understanding Your Seller Dashboard |
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55 | (1) |
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Using the Resolution Center |
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56 | (1) |
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Organizing in the Lists Section |
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56 | (4) |
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57 | (1) |
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58 | (1) |
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Sleuthing with your Watch list |
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59 | (1) |
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Following the Action on Your Buying |
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60 | (1) |
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Seeing the items I'm buying |
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60 | (1) |
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Keeping track of your purchased items |
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61 | (1) |
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Surveying Your Sales on Your My eBay Sell Page |
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61 | (2) |
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61 | (1) |
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61 | (1) |
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Ebay's Selling Manager/Selling Manager Pro |
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62 | (1) |
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Keeping Track of Your Transactions |
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63 | (1) |
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Getting and Giving Feedback |
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64 | (11) |
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How to get positive feedback |
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66 | (1) |
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How to get negative feedback |
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67 | (1) |
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68 | (1) |
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69 | (1) |
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You have the last word --- responding to feedback |
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70 | (1) |
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Leaving feedback with finesse |
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70 | (5) |
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Part II Buying Like an Expert |
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75 | (76) |
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Chapter 5 Deal or No Deal? Search Tricks and More |
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77 | (24) |
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General Online Tips for Collectors |
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78 | (5) |
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78 | (2) |
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Go, Joe: Following an expert on the hunt |
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80 | (1) |
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81 | (2) |
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Finding More Research Information |
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83 | (3) |
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83 | (2) |
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Finding other sources of information |
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85 | (1) |
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Looking to Find an Item? Start Your eBay Search Engine |
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86 | (12) |
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87 | (3) |
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Using the Advanced Search page |
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90 | (3) |
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93 | (3) |
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96 | (1) |
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Shortcuts for a quick eBay search |
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96 | (2) |
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Finding eBay Members: The Gang's all Here |
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98 | (3) |
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Chapter 6 Get the Deal: Shopping eBay |
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101 | (24) |
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101 | (7) |
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Beating the Devil in the Details |
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108 | (3) |
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Read the item description carefully |
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108 | (1) |
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Get the scoop on the seller |
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109 | (2) |
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111 | (3) |
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111 | (2) |
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113 | (1) |
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114 | (1) |
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Placing Your Bid on an Auction |
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114 | (2) |
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Bidding to the Max: Automatic Bidding |
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116 | (2) |
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Specialized Auction Categories |
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118 | (2) |
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119 | (1) |
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119 | (1) |
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The Agony (?) of Buyer's Remorse |
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120 | (5) |
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121 | (2) |
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Avoiding deadbeat (non-paying bidder) status |
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123 | (2) |
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Chapter 7 Auction-Winning Strategies |
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125 | (14) |
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125 | (1) |
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Find Out an Item's Bidding History |
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126 | (1) |
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Get to Know the Other Bidders |
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127 | (2) |
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Strategies to Help You Outsmart the Competition |
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129 | (2) |
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Time is Money: Auction Strategy by the Clock |
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131 | (8) |
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Using a laid-back strategy |
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133 | (1) |
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Using the beat-the-clock strategy |
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134 | (5) |
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Chapter 8 Winner! Winner! Chicken Dinner? |
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139 | (12) |
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Ebay Calling: You're a Winner |
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139 | (1) |
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Getting Your Paperwork Together |
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140 | (1) |
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Getting Contact Information |
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141 | (1) |
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141 | (1) |
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142 | (1) |
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Communicating with the Seller |
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143 | (1) |
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Sending the Payment Promptly and Securely |
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144 | (2) |
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Keeping in Touch: Dealing with an AWOL Seller |
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146 | (1) |
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You Get the Item...Uh-Oh What's This? |
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147 | (1) |
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Filing to Get a Refund through PayPal |
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148 | (1) |
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Don't Forget to Leave Feedback |
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148 | (1) |
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Properly Giving the Seller's Detailed Star Rating (DSRs) |
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149 | (2) |
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Part III Making Money the eBay Way |
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151 | (126) |
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Chapter 9 Selling in Your Bunny Slippers for Fun and Profit |
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153 | (28) |
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Why Should You Sell Stuff on eBay? |
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153 | (2) |
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155 | (2) |
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157 | (1) |
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158 | (3) |
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Getting the goods on your goods |
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158 | (1) |
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Spy versus spy: Comparison selling |
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159 | (2) |
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Know What You Can (And Can't) Sell |
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161 | (8) |
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163 | (2) |
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165 | (2) |
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Questionable items: Know the laws |
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167 | (1) |
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168 | (1) |
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Reporting a Problem Listing |
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169 | (1) |
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169 | (1) |
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Ebay Fees? What Ebay Fees? Oops... |
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170 | (6) |
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171 | (1) |
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172 | (2) |
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174 | (1) |
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Keep current on your profits |
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175 | (1) |
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Uncle Sam Wants You --- to Pay Your Taxes |
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176 | (5) |
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Two wild rumors about federal taxes |
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177 | (1) |
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178 | (1) |
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179 | (2) |
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Chapter 10 Make it Sell: Completing the Cyber Paperwork |
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181 | (28) |
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Getting Ready to List Your Item |
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182 | (1) |
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Examining the Sell an Item Page |
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183 | (3) |
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Filling in the Required Blanks |
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186 | (18) |
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186 | (2) |
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Creating the perfect item title |
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188 | (4) |
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192 | (4) |
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Listing the number of items for sale |
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196 | (1) |
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Setting a starting price --- how low can you go? |
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196 | (1) |
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197 | (1) |
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Setting your auction time |
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197 | (2) |
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Your secret safety net --- reserve price |
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199 | (1) |
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I want to be alone: The private auction |
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200 | (1) |
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200 | (1) |
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Filling out the item location |
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201 | (1) |
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A picture is worth a thousand words |
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201 | (1) |
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201 | (1) |
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Listing the payment methods you'll accept |
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202 | (1) |
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203 | (1) |
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Checking Your Work and Starting the Listing |
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204 | (2) |
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Midcourse Corrections: Fixing Current Listings |
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206 | (3) |
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Making changes before bidding begins |
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206 | (1) |
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Making changes after bidding begins |
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207 | (2) |
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Chapter 11 Shopping or Selling with an eBay Store |
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209 | (6) |
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Selling from Your Own Virtual Storefront |
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210 | (5) |
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210 | (2) |
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Running an auction is easy too |
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212 | (1) |
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213 | (2) |
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Chapter 12 Closing the Deal and Shipping it Out |
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215 | (24) |
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Bookkeeping and Staying Organized |
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215 | (3) |
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Talking to Buyers: The ABCs of Good Communication |
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218 | (2) |
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219 | (1) |
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220 | (1) |
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Shipping without Going Postal |
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220 | (15) |
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223 | (6) |
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Getting the right (packing) stuff |
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229 | (6) |
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235 | (1) |
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Preparing Postage with Endicia |
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236 | (1) |
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Shipping Directly from eBay |
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237 | (2) |
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Chapter 13 Troubleshooting Transactions |
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239 | (18) |
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Dealing with a Buyer Who Doesn't Respond |
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239 | (5) |
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Requesting immediate payment |
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240 | (1) |
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Setting buyer requirements |
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240 | (1) |
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240 | (2) |
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242 | (1) |
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243 | (1) |
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Stepping things up a notch |
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243 | (1) |
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Other Possible Auction Problems |
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244 | (5) |
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Buyer back out? Try Second Chance offer |
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244 | (3) |
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The item you send is busted --- and so are you |
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247 | (2) |
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You have regrets --- seller's remorse |
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249 | (1) |
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Auction Going Badly? Cut Your Losses |
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249 | (8) |
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249 | (2) |
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251 | (1) |
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If all else fails, end your listing early |
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251 | (1) |
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252 | (2) |
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Deja vu --- relisting your item |
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254 | (3) |
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Chapter 14 Increase Your Profits with Pictures and Other Strategies |
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257 | (20) |
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Using Images in Your Listings |
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257 | (5) |
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Choosing a digital camera |
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259 | (2) |
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261 | (1) |
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Making Your Picture a Thing of Beauty |
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262 | (3) |
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262 | (2) |
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264 | (1) |
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Software that adds the artist's touch |
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264 | (1) |
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Making Your Images Web Friendly |
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265 | (1) |
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The Image is Perfect --- Now What? |
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266 | (5) |
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Using an ISP to store your images |
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267 | (1) |
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Using image-hosting websites to store images |
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268 | (1) |
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Using eBay's Picture Services |
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269 | (1) |
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270 | (1) |
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271 | (1) |
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Tell Your Story on Your About Me Page |
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272 | (3) |
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Blog on Your My World Page |
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275 | (2) |
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Part IV Even More of eBay's Special Features |
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277 | (66) |
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Chapter 15 Privacy: Protecting Yourself Online |
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279 | (16) |
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What eBay Knows about You |
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279 | (7) |
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280 | (1) |
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280 | (1) |
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281 | (1) |
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282 | (1) |
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282 | (2) |
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284 | (1) |
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284 | (2) |
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What Does eBay Do with Information about Me, Anyway? |
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286 | (1) |
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What Do Other eBay Members Know about Me? |
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287 | (1) |
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Spam --- Not Just a Hawaiian Delicacy |
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288 | (3) |
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Sending spam versus eating it |
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289 | (1) |
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289 | (1) |
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290 | (1) |
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I Vant to be Alone --- and Vat You Can Do to Stay That Vay |
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291 | (4) |
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Chapter 16 Staying Safe and Sane |
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295 | (22) |
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Keeping eBay Safe with Trust & Safety |
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295 | (2) |
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Buyers Are Safe When Shopping on eBay |
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297 | (1) |
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Abuses You Should Report to Trust & Safety |
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298 | (3) |
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298 | (1) |
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299 | (1) |
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299 | (1) |
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300 | (1) |
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301 | (1) |
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301 | (1) |
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Reporting Abuses to Trust & Safety |
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301 | (4) |
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Stuff eBay Won't Do Anything About |
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305 | (1) |
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Knowing the Deeds That Can Get You Suspended |
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306 | (2) |
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Ebay Motors Vehicle Protection Program |
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307 | (1) |
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PayPal Purchase Protection |
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307 | (1) |
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308 | (2) |
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Getting the Real Deal? Authentication and Appraising |
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310 | (2) |
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312 | (2) |
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314 | (3) |
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Chapter 17 Social Media and the eBay Community |
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317 | (16) |
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318 | (6) |
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News and chat, this and that |
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318 | (1) |
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319 | (2) |
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Hear ye, hear ye! eBay's announcements boards |
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321 | (1) |
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322 | (1) |
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User-to-user discussion boards |
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323 | (1) |
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Category-specific discussion boards |
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323 | (1) |
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324 | (1) |
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Learning and Selling through Social Media |
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324 | (9) |
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Finding Friends and Customers on Facebook |
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326 | (2) |
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Connecting in 140 Characters on Twitter |
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328 | (5) |
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Chapter 18 Mobile eBay Apps and Fun Features |
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333 | (10) |
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The Loyalty Program for Shoppers eBay Bucks |
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333 | (1) |
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The Perfect Gift? An eBay Gift Certificate |
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334 | (1) |
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Go Mobile --- for Buying and Selling |
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335 | (2) |
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Selling and Buying: Helping Nonprofits |
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337 | (6) |
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338 | (1) |
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Creative charity auctions |
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339 | (4) |
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Chapter 19 Ten (Or So) Golden Rules for eBay Buyers and Sellers |
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343 | (6) |
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Buyer: Investigate Your Treasure Before You Buy |
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344 | (1) |
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Buyer: Check the Seller's Feedback |
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344 | (1) |
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Buyer: Check the Price Tag and Bid Wisely |
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344 | (1) |
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Buyer: Leave Positive Feedback for a Good Seller |
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345 | (1) |
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345 | (1) |
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Seller: Really Know Your Stuff |
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345 | (1) |
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346 | (1) |
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Seller: Picture-Perfect Facts |
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346 | (1) |
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Seller: Communication is Key |
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347 | (1) |
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Seller: Be a Buyer's Dream |
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347 | (1) |
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Seller: Listen to the Music |
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348 | (1) |
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Buyers and Sellers: Keep Current, Keep Cool |
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348 | (1) |
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Chapter 20 Ten Services to Ease Your Way |
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349 | (14) |
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Third-Party Management Services |
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350 | (5) |
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350 | (1) |
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351 | (1) |
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352 | (2) |
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Auction Wizard 2000 on your desktop |
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354 | (1) |
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Important Tools for Buyers and Sellers |
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355 | (3) |
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355 | (1) |
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Ebay Fee Calculator and Spreadsheets |
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356 | (1) |
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357 | (1) |
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Ebay's Software and Services |
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358 | (5) |
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358 | (1) |
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Selling Manager and Selling Manager Pro |
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359 | (1) |
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Ebay Powersellers and Top-Rated Sellers |
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360 | (3) |
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Appendix: Finding Stuff to Sell |
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363 | (8) |
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363 | (2) |
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365 | (1) |
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Catching Trends in the Media |
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365 | (3) |
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366 | (1) |
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366 | (1) |
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Catch up with youth culture |
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366 | (1) |
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367 | (1) |
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367 | (1) |
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The Hunt for eBay Inventory |
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368 | (3) |
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368 | (1) |
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Tips for the modest investor |
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369 | (2) |
| Index |
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371 | |
