Foreword |
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13 | (2) |
Introduction: Welcome to eBay |
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15 | (12) |
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18 | (3) |
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21 | (6) |
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25 | (2) |
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Chapter 1 Think Before You Click |
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27 | (36) |
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27 | (12) |
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Determine your pricing strategy |
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28 | (4) |
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Approved pricing strategies |
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32 | (3) |
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35 | (1) |
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36 | (2) |
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38 | (1) |
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39 | (5) |
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When to start the auction |
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40 | (1) |
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41 | (3) |
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Writing an Effective Title |
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44 | (6) |
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Writing a strong description |
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47 | (1) |
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Provide suggestions for your potential buyer |
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48 | (2) |
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50 | (6) |
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50 | (1) |
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51 | (1) |
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Policy on optional services |
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52 | (1) |
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Merchandise-return policy |
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53 | (1) |
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International and local pickup shipping policies |
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53 | (3) |
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Posting Photos on Your Auction |
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56 | (7) |
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56 | (7) |
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Chapter 2 On Your Mark...Get Set... Auction |
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63 | (22) |
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63 | (1) |
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64 | (1) |
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64 | (2) |
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66 | (16) |
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67 | (1) |
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Step 2 Create Your Listing |
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68 | (2) |
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Step 3 Price, Preview Picture, Duration, and Extras |
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70 | (2) |
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Step 4 Payment & Shipping Details |
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72 | (5) |
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77 | (3) |
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Customers contact you to ask a question |
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80 | (1) |
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81 | (1) |
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82 | (3) |
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Chapter 3 Plan Ahead for Success |
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85 | (40) |
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85 | (12) |
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87 | (4) |
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91 | (6) |
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97 | (3) |
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100 | (5) |
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100 | (1) |
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101 | (4) |
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Becoming an Official Business |
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105 | (1) |
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106 | (2) |
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Determine the Legal Structure of Your Business |
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108 | (2) |
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Becoming a Small Business |
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110 | (1) |
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110 | (1) |
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111 | (1) |
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Limited Liability Company |
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112 | (1) |
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113 | (4) |
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117 | (1) |
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118 | (7) |
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125 | (38) |
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Accounting and a Simple Recordkeeping System |
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126 | (1) |
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127 | (1) |
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128 | (3) |
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128 | (1) |
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129 | (1) |
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130 | (1) |
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Protecting Yourself from Fraud |
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131 | (3) |
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131 | (1) |
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132 | (1) |
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133 | (1) |
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133 | (1) |
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134 | (1) |
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Types of Business Liability Insurance |
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134 | (18) |
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Investigating Your Tax Liabilities |
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152 | (11) |
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163 | (28) |
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163 | (10) |
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165 | (1) |
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165 | (1) |
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166 | (1) |
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167 | (1) |
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167 | (1) |
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168 | (1) |
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169 | (1) |
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170 | (1) |
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170 | (1) |
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171 | (1) |
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171 | (1) |
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172 | (1) |
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Moving Beyond the Neighborhood |
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173 | (18) |
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174 | (1) |
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175 | (1) |
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176 | (1) |
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177 | (1) |
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177 | (5) |
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182 | (9) |
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Chapter 6 Nail Down the Details |
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191 | (38) |
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191 | (3) |
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192 | (2) |
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Basic Ways to Receive Payment |
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194 | (3) |
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195 | (2) |
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197 | (8) |
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Brief explanation of PayPal features |
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200 | (4) |
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204 | (1) |
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U.S. Postal Service (USPS) |
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205 | (8) |
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211 | (2) |
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213 | (1) |
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214 | (1) |
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The United Parcel Service (UPS) |
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214 | (8) |
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215 | (7) |
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222 | (7) |
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...buy sellers insurance? |
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222 | (1) |
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...outsource my shipping? |
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222 | (7) |
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Chapter 7 Advertising --- Toot Your Own Horn |
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229 | (28) |
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Free Marketing Strategies |
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230 | (7) |
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230 | (1) |
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Check out my other listings |
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230 | (1) |
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Cross-promotion connections |
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230 | (1) |
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231 | (6) |
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237 | (20) |
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Benefits of your own eBay Store |
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238 | (6) |
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244 | (4) |
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248 | (1) |
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Business cards and giveaways |
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249 | (1) |
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Newspaper and radio advertising |
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250 | (7) |
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257 | (30) |
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Moving from a Looker or Buyer to a Seller |
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257 | (8) |
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Open a seller's account and verify your identity |
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257 | (1) |
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Starting a PayPal account |
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258 | (2) |
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Contractual duties to eBay as a seller |
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260 | (5) |
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265 | (8) |
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266 | (1) |
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266 | (1) |
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267 | (1) |
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268 | (1) |
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268 | (1) |
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269 | (1) |
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269 | (1) |
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270 | (1) |
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271 | (1) |
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271 | (2) |
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273 | (6) |
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Searching current and past auctions |
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273 | (2) |
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Navigating your My eBay page |
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275 | (2) |
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277 | (1) |
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Keeping your eyes on the enemy |
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278 | (1) |
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279 | (2) |
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eBay University and Seller Central |
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280 | (1) |
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Joining the eBay Community |
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281 | (6) |
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Chapter 9 Congratulations...Now What? |
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287 | (30) |
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287 | (2) |
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Happy to Combine Shipping |
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287 | (2) |
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Money Orders are accepted only if |
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289 | (1) |
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Items will be shipped within |
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289 | (2) |
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290 | (1) |
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291 | (12) |
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294 | (4) |
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Different classes of USPS mail |
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298 | (4) |
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302 | (1) |
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303 | (2) |
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Re-Listing Items and Second Chance Offers |
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305 | (6) |
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Keeping a Customer Database |
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311 | (6) |
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Chapter 10 Changes in eBay Policy --- 2009 |
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317 | (6) |
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317 | (3) |
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320 | (1) |
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321 | (2) |
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323 | (2) |
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Appendix B State-by-State List of Sites for Starting a Small Business |
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325 | (4) |
Bibliography |
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329 | (2) |
Author Biographies |
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331 | (2) |
Index |
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333 | |