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eBay Income: How ANYONE of Any Age, Location, &/or Background Can Build a Highly Profitable Online Business with eBay - 2nd Edition [Minkštas viršelis]

  • Formatas: Paperback / softback, 336 pages, aukštis x plotis: 155x230 mm, weight: 404 g, Illustrations
  • Išleidimo metai: 01-Feb-2011
  • Leidėjas: Atlantic Publishing Co
  • ISBN-10: 1601384416
  • ISBN-13: 9781601384416
Kitos knygos pagal šią temą:
  • Formatas: Paperback / softback, 336 pages, aukštis x plotis: 155x230 mm, weight: 404 g, Illustrations
  • Išleidimo metai: 01-Feb-2011
  • Leidėjas: Atlantic Publishing Co
  • ISBN-10: 1601384416
  • ISBN-13: 9781601384416
Kitos knygos pagal šią temą:
Anyone can learn the ins and outs of eBay with this new book from Atlantic Publishing Group. They have spent a year putting together this exciting new book for all those who want to join the ranks of millions of users who are selling on eBay.

EBay has changed the way products and services are purchased all over the world. Daily, over 1.5 million online customers and providers log on to bid and sell virtually anything that can be bought or purchased. Recent statistics show that eBay sellers are estimated to have posted $22 billion in sales. There are businesses earning $1 million a year selling products on eBay today. It is estimated that more than half a million people make full-time incomes through only their eBay business. EBay also allows you to run a business that requires no advertising costs.

EBay is a level playing field. It doesn't matter how old you are, what your nationality or income level is, whether you already own a business, what your background is, or where you are located. You can start making money on eBay today!

The bookstarts with a complete overview of how eBay works. Then, you are guided through the whole process of creating the auction and auction strategies. This book includes tips on photography, writing copy, text and formatting, managing auctions, shipping, collecting payments, registering, About Me pages, sources for merchandise, multiple sales, programming tricks, PayPal, accounting, creating marketing, merchandising, managing e-mail lists, advertising plans, taxes and sales tax, the best time to list items and for how long, international customers, opening a storefront, electronic commerce, Buy It Now pricing, keywords, Google marketing, and eBay secrets. This book includes everything you will ever need to begin making money on eBay!
Foreword 13(2)
Introduction: Welcome to eBay 15(12)
Understanding eBay
18(3)
Becoming the Icon
21(6)
The second edition
25(2)
Chapter 1 Think Before You Click
27(36)
Planning Your Auctions
27(12)
Determine your pricing strategy
28(4)
Approved pricing strategies
32(3)
Buy It Now feature
35(1)
Dutch auctions
36(2)
Bargain hunters
38(1)
How Bidders Think
39(5)
When to start the auction
40(1)
Duration of the auction
41(3)
Writing an Effective Title
44(6)
Writing a strong description
47(1)
Provide suggestions for your potential buyer
48(2)
Policies
50(6)
Payment policy
50(1)
Shipping policy
51(1)
Policy on optional services
52(1)
Merchandise-return policy
53(1)
International and local pickup shipping policies
53(3)
Posting Photos on Your Auction
56(7)
Photo tips
56(7)
Chapter 2 On Your Mark...Get Set... Auction
63(22)
Setting up an Account
63(1)
Your First Auction
64(1)
Timing
64(2)
Step By Step
66(16)
Step 1 Category
67(1)
Step 2 Create Your Listing
68(2)
Step 3 Price, Preview Picture, Duration, and Extras
70(2)
Step 4 Payment & Shipping Details
72(5)
Step 5 Review & Submit
77(3)
Customers contact you to ask a question
80(1)
Revisions
81(1)
Repeat Business
82(3)
Chapter 3 Plan Ahead for Success
85(40)
Embracing E-Commerce
85(12)
E-mail pointers
87(4)
Web safety
91(6)
Writing a Business Plan
97(3)
eBay Tools
100(5)
Seller tools
100(1)
Sell Your Item (SYI)
101(4)
Becoming an Official Business
105(1)
Business Name
106(2)
Determine the Legal Structure of Your Business
108(2)
Becoming a Small Business
110(1)
Sole Proprietorship
110(1)
General Partnership
111(1)
Limited Liability Company
112(1)
Corporation
113(4)
S Corporation
117(1)
Federal Requirements
118(7)
Chapter 4 Keeping Track
125(38)
Accounting and a Simple Recordkeeping System
126(1)
Protecting Your Business
127(1)
Ways to Protect Yourself
128(3)
Secure your passwords
128(1)
Get a good firewall
129(1)
Use a URL filter
130(1)
Protecting Yourself from Fraud
131(3)
Scams from suppliers
131(1)
Delivery Confirmation
132(1)
Phishing
133(1)
Identity theft
133(1)
Liability insurance
134(1)
Types of Business Liability Insurance
134(18)
Investigating Your Tax Liabilities
152(11)
Chapter 5 Stuff to Sell
163(28)
Obtaining Merchandise
163(10)
Put items together
165(1)
Consumable goods
165(1)
Your own backyard
166(1)
Online bulletin boards
167(1)
Local storage companies
167(1)
Flea markets
168(1)
Yard sales
169(1)
Church bazaars
170(1)
Newspapers
170(1)
Auctions
171(1)
Thrift stores
171(1)
Estate auctions
172(1)
Moving Beyond the Neighborhood
173(18)
Trade shows
174(1)
Direct manufacturers
175(1)
Remanufacturers
176(1)
Distributors
177(1)
Drop-shippers
177(5)
Online wholesalers
182(9)
Chapter 6 Nail Down the Details
191(38)
After the Auction
191(3)
Invoices
192(2)
Basic Ways to Receive Payment
194(3)
Getting paid first
195(2)
PayPal
197(8)
Brief explanation of PayPal features
200(4)
Refund policy
204(1)
U.S. Postal Service (USPS)
205(8)
Shipping with USPS
211(2)
Federal Express (FedEx)
213(1)
Shipping with FedEx
214(1)
The United Parcel Service (UPS)
214(8)
Shipping with UPS
215(7)
Should I
222(7)
...buy sellers insurance?
222(1)
...outsource my shipping?
222(7)
Chapter 7 Advertising --- Toot Your Own Horn
229(28)
Free Marketing Strategies
230(7)
Cross-promotions
230(1)
Check out my other listings
230(1)
Cross-promotion connections
230(1)
"About Me" page
231(6)
The eBay Store
237(20)
Benefits of your own eBay Store
238(6)
eBay Store tools
244(4)
Affiliated marketing
248(1)
Business cards and giveaways
249(1)
Newspaper and radio advertising
250(7)
Chapter 8 Join the Club
257(30)
Moving from a Looker or Buyer to a Seller
257(8)
Open a seller's account and verify your identity
257(1)
Starting a PayPal account
258(2)
Contractual duties to eBay as a seller
260(5)
Other Areas of eBay
265(8)
eBay Motors
266(1)
Half.com
266(1)
StubHub
267(1)
Kijiji
268(1)
MicroPlace
268(1)
ProStores
269(1)
Skype
269(1)
eBay Business
270(1)
Want It Now
271(1)
Everything Else
271(2)
Seeing the Big Picture
273(6)
Searching current and past auctions
273(2)
Navigating your My eBay page
275(2)
eBay's banned items list
277(1)
Keeping your eyes on the enemy
278(1)
Staying on Top of Trends
279(2)
eBay University and Seller Central
280(1)
Joining the eBay Community
281(6)
Chapter 9 Congratulations...Now What?
287(30)
Now the Real Work Begins
287(2)
Happy to Combine Shipping
287(2)
Money Orders are accepted only if
289(1)
Items will be shipped within
289(2)
Non-paying bidders
290(1)
Shipping the Item
291(12)
Proper packaging
294(4)
Different classes of USPS mail
298(4)
Customer service
302(1)
Feedback Forum
303(2)
Re-Listing Items and Second Chance Offers
305(6)
Keeping a Customer Database
311(6)
Chapter 10 Changes in eBay Policy --- 2009
317(6)
Detailed Seller Rating
317(3)
Selling Practice Changes
320(1)
Efficiency Measures
321(2)
Appendix A DBA Form
323(2)
Appendix B State-by-State List of Sites for Starting a Small Business
325(4)
Bibliography 329(2)
Author Biographies 331(2)
Index 333