The overlying purpose of this book is to construct a communication-based approach to risk communication. In doing so, this book establishes a message-centered focus to risk communication. Section One of the book establishes definitions and parameters of risk communication, identifies the complex audience expectations for risk messages, and introduces a model of best practices for effective risk communication. In section Two, the best practices are applied in five robust case studies. Section Three includes chapters devoted to developing a mindful approach to risk communication, ethical considerations of risk communication, and a final chapter that discusses future developments of risk communication.
This book is written for practitioners who are charged with creating and delivering risk messages to the general public; instructors who teach the following courses: Food Safety, Public Health, Health Communication, Risk Communication, Political Communication, Emergency Management; and also scholars who write in the areas of risk and crisis communication.
The overlying purpose of this book is to construct a communication based approach to risk communication. In doing so, this book establishes a message-centered focus to risk communication. Section one of the book establishes definitions and parameters of risk communication, identifies the complex audience expectations for risk messages, and introduces a model of best practices for effective risk communication. In section two, the best practices are applied in four robust case studies. Section three includes chapters devoted to developing a mindful approach to risk communication, ethical considerations of risk communication, and a final chapter that discusses future developments of risk communication.
