Contributed by tourism and other specialists from Europe, Asia, Australia, and Malawi, the 31 chapters in this handbook explore the impact of information and communication technology (ICT) on the tourism and hospitality industry. They discuss the use of technology inside travel segments; technology and service promotion in relation to how lodging organizations use cookies and similar technologies, factors influencing Generation Y to choose Airbnb, an integrated marketing approach in hotel management, and the impact of online marketing on travel agencies; technology applications for emotional branding for tourist destinations; consumption behavior and social media; marketing aspects like influencer marketing and internet marketing communication in event tourism; and destination promotion, including creating a digital virtual reality game to promote the conservation of nature-based tourism attractions, the development of a destination through etourism, website design and its impact on tourism destinations, changes in tourism destination promotion with technological innovation, and tourist experience exchange through blogs. Others address the effects and changes of technologies on tourism, sustainable development, and mobile technology; smart tourism; technology-based marketing and profitability in tourism and hospitality organizations in India; niche tourism and tracking tools, cultural heritage sites, the sharing economy and villages' development in Italy, the effects of Industry 4.0 on tourism and hospitality in Portugal, literary tourism, smart management systems in cities and their marketing in Canada, cloud computing and the hotel industry in Sri Lanka, e-human resources management in Egypt, digital marketing for religious events in India, and place marketing, branding, co-creation, and technology application in Slovakia; technology-driven tourism and hospitality as a tool for economic development; and embracing the change in travel and tourism in the developing world. Distributed in North America by Turpin Distribution. Annotation ©2021 Ringgold, Inc., Portland, OR (protoview.com)
The Emerald Handbook of ICT in Tourism and Hospitality incorporates key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of core themes.
The Emerald Handbook of ICT in Tourism and Hospitality examines the immense, widespread and ongoing changes that digital technologies are having on the tourism and hospitality industries globally.
An international range of contributors present key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of core themes effecting these industries, including destination promotion, marketing contexts, service promotion and smart city involvement.
Chapters explore new developments on a wide range of contemporary issues, including:
ICT, sustainable development and implications for the tourism industry
the role of mobile technology for tourism development
influencer marketing for tourism and hospitality
online trackingfactors influencing Generation Y tourism choices
cross country cases of ICT application in tourism and hospitality.
The Emerald Handbook of ICT in Tourism and Hospitality is aimed primarily at global tourism academics and researchers, however graduate students of tourism and academics will also find this book to be of interest.
The Emerald Handbook of ICT in Tourism and Hospitality examines the immense, widespread and ongoing changes that digital technologies are having on the tourism and hospitality industries globally. An international range of contributors present key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of core themes effecting these industries, including destination promotion, marketing contexts, service promotion and smart city involvement. Chapters explore new developments on a wide range of contemporary issues, including: ICT, sustainable development and implications for the tourism industry the role of mobile technology for tourism development influencer marketing for tourism and hospitality online tracking factors influencing Generation Y tourism choices cross country cases of ICT application in tourism and hospitality. The Emerald Handbook of ICT in Tourism and Hospitality is aimed primarily at global tourism academics and researchers, however graduate students of tourism and academics will also find this book to be of interest.
