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Employees and Internal Social Media: The Voice of Coworkers in an Organization [Kietas viršelis]

  • Formatas: Hardback, 138 pages, aukštis x plotis: 216x138 mm, weight: 430 g, 11 Tables, black and white; 16 Line drawings, black and white; 11 Halftones, black and white; 27 Illustrations, black and white
  • Serija: Routledge Research in Public Relations
  • Išleidimo metai: 20-May-2025
  • Leidėjas: Routledge
  • ISBN-10: 1032939230
  • ISBN-13: 9781032939230
Kitos knygos pagal šią temą:
Employees and Internal Social Media: The Voice of Coworkers in an OrganizationDidesnis paveikslėlis
  • Formatas: Hardback, 138 pages, aukštis x plotis: 216x138 mm, weight: 430 g, 11 Tables, black and white; 16 Line drawings, black and white; 11 Halftones, black and white; 27 Illustrations, black and white
  • Serija: Routledge Research in Public Relations
  • Išleidimo metai: 20-May-2025
  • Leidėjas: Routledge
  • ISBN-10: 1032939230
  • ISBN-13: 9781032939230
Kitos knygos pagal šią temą:
Pastovi nuoroda: https://www.kriso.lt/db/9781032939230.html
Raktažodžiai:

This book explores the benefits and challenges of employees communicating on internal social media and how employee communication can develop and construct an organization.

Drawing from the latest research, the book identifies internal social media’s potential uses, such as sharing knowledge and viewpoints and connecting across departments, hierarchical levels, and geographical distances. It argues that internal social media can pave the way to create participatory and multivocal communication that can involve and engage employees in a different way than other internal communication channels. Further themes include strategic internal listening, the importance of open communication, and communicative leadership and coworkership. It features cases, examples and practical instructions to tie research into practice.

This title is relevant to academics and practitioners in the fields of strategic communication and organizational communication.



This book explores the benefits and challenges of employees communicating on internal social media and how employee communication can develop and construct an organization. This title is relevant to academics and practitioners in the fields of strategic communication and organizational communication.

Recenzijos

With her thorough and highly detailed discussion of internal social media, Vibeke Thųis Madsen interestingly captures the opportunities and pitfalls of this medium for today's organisations. While the book is generally optimistic about the use of such media, it manages to maintain a necessary complexity in analysing key dimensions such as expectations of the medium, employee engagement, communication roles, leadership, control and self-censorship. Combined with an extensive use of cases and examples, the book offers an overview that avoids simplification and idealisation. This makes it both interesting for communication students in higher education and relevant for practitioners in all types of organisations.

Lars Thųger Christensen, Professor, Copenhagen Business School, Denmark

Introduction
1. A multivocal communication arena
2. The organisational
context
3. Multivocal communication and its value for organisations
4.
Internal social media as organisational listening
5. The role of the internal
social media coordinator
6. User types and communication roles on internal
social media
7. Employees as strategic and reflective communicators
8.
Critical conversations on internal social media
9. Communicative leadership
and coworkership on internal social media
Vibeke Thųis Madsen, PhD, is a senior associate professor of strategic communication at DMJX, the Danish School of Media and Journalism.