This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations ofphenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academys flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Chapter1. Applying Evolutionary Psychology in Navigating the
Standardization/Adaptation Debate in International Advertising.
Chapter2.
Truth, Half-Truth or Little White Lie? Exploring Public Sentiment toward
Advertising through Cartoon Analysis.
Chapter3. The Impact of Culture on
Humorous Ads: An Abstract.
Chapter4. Marketing Web Trends: An Algorithm and
Brand Equity Nowcasting Application: An Abstract.
Chapter5. Privacy or
Personalization? Drivers, Deterrents and Moderators of Consumers Willingness
to Disclose Personal Data.
Chapter6. Big Data Analytics in Product
Innovation Context: An Abstract.
Chapter7. How Big Data Utilization Affect
Firms Marketing-related Strategies and Performance: An Abstract.
Chapter8.
The Impact of Different Aspects of Perceived Authenticity on the
Tourist-Destination Relationship Quality: An Abstract.
Chapter9. Deceptive
Use of the Regionality Concept in Product Labelling: An Abstract.-
Chapter10. Brand Heritage vs. Brand Nostalgia: Same Same, but Different?.-
Chapter11. I Feel Good: The Impact of Atmospherics General Interior Variables
on Shopper Behavior: An Abstract.
Chapter12. Expectations vs. Reality: Can
Sensory Incongruence Generate Positive Emotion and Behaviour in the Online
Shopping Context? An Abstract.
Chapter13. Influencing Consumers Buying
Behavior through Smell: An Abstract.
Chapter14. Thinking Creatively through
Hands.
Chapter15. An Abstract: Social Service Robots: What do we Know and
Where do we Go Next?.
Chapter16. The Impacts of Restaurant Technology on
Customer Dining Experiences: The Moderating Role of Need for Interaction: An
Abstract.
Chapter17. The Impacts of Restaurant Technology on Customer Dining
Experiences: The Moderating Role of Need for Interaction: An Abstract.-
Chapter18. How can Firms Stop Negative Word-of-Mouth? A Typology of Online
Complainants: An Abstract.
Chapter19. Has Luxury Consumption Something to do
with Fear and Love?.
Chapter20. Millennial Consumers on Instagram:
Implications for Luxury Brands vs. Celebrity Influencers: An Abstract.-
Chapter21. The Elephant in the Room: An Abstract.
Chapter22. Components of
Customer Experience and their Impact on Co-created Value: An Abstract.-
Chapter23. Can Someone Become Like Someone Else by Eating his or her
Leftovers? Analyzing the Perceived Transmission of Personality Traits through
Leftovers: An Abstract.
Chapter24. An Abstract: Sports Marketing Special
Session: Youth Sport Participation and Youth Olympic Games.
Chapter25. An
Abstract: Sports Marketing Special Session: Cricket in the North: The Impact
of Sports Participation and Sponsorship on Immigrant Social Inclusion and
Fostering Welcoming Communities.
Chapter26. An Abstract: Sports Marketing
Special Session: Ice Hockey Consumers: Who Cares about Women Recreational
Players?.
Chapter27. An Abstract: An Abstract: Sports Marketing Special
Session: Enlightened Learning in Sport Marketing.
Chapter28. A Multiple-Item
Dimensional Scale for Measuring Store Equity.
Chapter29. Brand Strengths
Nomological Net and Dimensional Dynamics: An Abstract.
Chapter30. How Firms
Achieve Technology Readiness for IoT Adoption? Views from Market Orientation
and Adaptive Capability: An Abstract.
Chapter31. From the Stone Age to our
Digital Age: A Theoretical Explication of the Historical Development of
International Distribution: An Abstract.
Chapter32. An Abstract: Strategic
Responses to Dynamic Changes: The Roles of Agility and Ambidexterity in
International Marketing.
Chapter33. An Abstract: The Underlying Sources of
OI-IOs Strategic Approaches and International Marketing: An Exploratory
Qualitative Study.
Chapter34. The Interplay between Market, Innovativeness,
Learning, and Entrepreneurial (MILE) Strategic Orientations and Export
Performance: A Configurational Perspective Using fsQCA: An Abstract.-
Chapter35. Startups and Country of Origin Positioning Strategy: An Abstract.-
Chapter36. Special Session: Relationship Intelligence: Affordance of AI in
Practice: An Abstract.
Chapter37. Special Session: Corporate Social
Responsibility and AI: The Case of Fashion: An Abstract.
Chapter38. Im not
Thrilled about my Colonoscopy: Assessing Sentiment and Emotions from Social
Media Posts: An Abstract.
Chapter39. Designed to Spread the Message?
Generation Ys Perception of Using Social Media for Healthcare Marketing: An
Abstract.
Chapter40. The Impact of Anti-Sugar Public Health Campaigns on
Implicit Attitudes: An Abstract.
Chapter41. Moral Identity in Retail
Markets: An Abstract.
Chapter42. Making the Unknown Known: Using I-poems in
Qualitative Marketing Research: An Abstract .
Chapter43. Measurement and
Implications of Experiential Retail: An Abstract.
Chapter44. Corporate
Sustainability Crisis Management: A Conceptual Framework.
Chapter45. When
Will Going Green Enhance Firm Performance?: An Abstract.
Chapter46.
Corporate Sustainability Crisis Management: A Conceptual Framework.-
Chapter47. When Will Going Green Enhance Firm Performance?: An Abstract.-
Chapter48. Believe to Go the Extra Mile: Exploring the Influences of Internal
CSR Initiatives on Service Employee Organizational Citizenship Behavior: An
Abstract.
Chapter49. Message Framing in CSR Communication: An Abstract.-
Chapter50. Self-deservingness and Satisfaction in Co-creative Customer-Brand
Relationships: An Abstract.
Chapter51. A Research Framework for Analyzing
Customer Journeys in the Digital Age: An Abstract.
Chapter52. Special
Session: A Bibliometric Review on the Role of E-Commerce for Firms
International Growth: An Abstract.
Chapter53. Special Session:
Sociodemographic Antecedents of Psychological Flow: Evidence from Outdoor
Adventure Tourism: An Abstract.
Chapter54. Getting the Most from Omnichannel
Management Strategy: An Abstract: Special Session: Best Articles from the
Italian Marketing Association.
Chapter55. Special Session: Drivers of Female
Luxury Consumption in the Gulf Region: An Abstract.
Chapter
56. An Abstract:
Sports Marketing Special Session: Cricket in the North: The Impact of Sports
Participation and Sponsorship on Immigrant Social Inclusion and Fostering
Welcoming Communities.
Chapter57. Special Session: Investigating Pre-Loved
Luxury Brand Consumption: An Abstract.
Chapter58. The Role of Employee
Attachment in Creating Service Climate: A Low-Skilled Workers Perspective:
An Abstract.
Chapter59. The Role of Employee Attachment in Creating Service
Climate: A Low-Skilled Workers Perspective: An Abstract.
Chapter60.
Code-Switching in Advertising to Ethnic Bilingual Minorities: The Case of
Health Care Services.
Chapter61. Legitimacy of Negative Online Customer
Engagement: An Abstract.
Chapter62. Brand Spillover within the Insurance
Ecosystem: An Abstract.
Chapter63. Building Legitimacy for CSR in Banking
through Marketing Communications: Enlightenment from Sub-Saharan Africa: An
Abstract.
Chapter64. Decision Delegation and Trust: Insights from Financial
Services: An Abstract.
Chapter65. Decoding User-Generated Images as a New
Genre of eWOM: An Abstract.
Chapter66. Dealing with Ambiguity in Online
Customer Reviews: The Topic-Sentiment Method for Automated Content Analysis.-
Chapter67. Nation Brands in Expert Electronic Word-of-Mouth: An Abstract.-
Chapter68. An Adaptation of the Source Credibility Model on Social
Influencers: An Abstract.
Chapter69. An Adaptation of the Source Credibility
Model on Social Influencers: An Abstract.
Chapter70. Does Positive E-WOM
always Improve Firms Performance? Evidences from Emerging Markets: An
Abstract.
Chapter71. Determinants of the Marketing Budget Allocation Process
across Countries Using Artificial Neural Network Classification: Japan,
Germany, United States: An Abstract.
Chapter72. Improving Exporting through
Innovating in the Developing Country Context: An Abstract.
Chapter73.
Product Adaptation for Rural Markets: A Social Relations Approach: An
Abstract.
Chapter74. Integration of Geddesian Town Planning Theoryinto
Marketing: An Interdisciplinary Approach for Bottom of Pyramid Market: An
Abstract.
Chapter75. Does Capability Increase Firm Performance at All Times?
An Assessment of Firm Involvement Capability: An Abstract.
Chapter76. An
Abstract: The Customers Role in Service Recruitment and Retention in the
Sharing Economy.
Chapter77. Customer Channel Adoption and Migration Behavior
in an Extensive Channel Environment: An Abstract.
Chapter78. Brand and
Market Orientations Linkage with Firm Performance: Towards a Hybridised
Conceptual Framework: An Abstract.
Chapter79. Dynamic Pricing and Shopping
Cart Abandonment in Online Retail: An Abstract.
Chapter80. An Extension of
Consumers' Green Consumption Value to Financial Life: An Abstract.-
Chapter81. The Ultimate Marketing Challenge: Understanding Environmentally
Conscious Consumer Behaviour and the Role of Environmental Concern: An
Abstract.
Chapter82. Review of Organic Produce Purchasing in Canada: An
Abstract.
Chapter83. Differing Impacts of Price Pressure and Innovation
Pressure: An Abstract.
Chapter84. Overcoming Territorial Tensions in
Servitized Networks: An Abstract.
Chapter85. The Role of Luxury Consumption
Motivations in Luxury Brand Communication: An Abstract.
Chapter86.
Understanding the Marketing Anatomy of the Modern Menswear Fashion Brand: An
Abstract.
Chapter87. The Influence of Customer Involvement in Data Analytics
on Innovation: An Abstract.
Chapter88. The Effectiveness of Specific
Go-to-Market Strategies for Digital Innovation Adoption: An Abstract.-
Chapter89. Social Power and Entrepreneurial Action: An Abstract.
Chapter90.
A Cross-National Investigation of Students' Views of International
Marketing/Business Topics and their Preferred Learning Methods: An Abstract.-
Chapter91. Two Birds, One Survey: Experiential Learning by Students and
Faculty Using a Marketing Research Module: An Abstract.
Chapter92. The
Impact of Gamification on Learner Engagement, Enjoyment and Performance: An
Abstract.
Chapter93. Exploring the Construction of Crib Sheets: An
Abstract.
Chapter94. Special Session: Why Multicultural Marketing is No
Longer Enough for the Rainbow Nation: Conceptualising the Role of Marketing
in Intercultural Relations in Post-Colonial Contexts: An Abstract.-
Chapter95. Special Session: Examining Implications of Marketing
(mis)Representation on Wellbeing of Consumers with Disabilities: A
Cross-Cultural Comparison: An Abstract.
Chapter97. Special Session:
Examining the Effects of Multicultural Integrated Advertising Message Framing
on Perceived Benefits of Multiculturalism: An Abstract.
Chapter98. The Highs
and Lows of Consumer Expectations in Relation to Commercial Weight-Loss
Programs: An Abstract.
Chapter99. Importance of Self-Control in Facilitating
Healthy Food Purchasing Behaviour despite Cue Disruption: An Abstract.-
Chapter100. Sustainable Food Consumption: The Influence of Governmental
Assistance Programs on Low-Income Consumers Decision-Making: An Abstract.-
Chapter101. Sustainable Food Consumption: The Influence of Governmental
Assistance Programs on Low-Income Consumers Decision-Making: An Abstract.-
Chapter102. When Social-Recognition Trumps Financial Incentives as Desired
Currency: An Abstract.
Chapter103. Hate is Such a Strong Word Or is it? An
Abstract.
Chapter102. Hate is Such a Strong Word Or is it? An Abstract.-
Chapter103. Brand Hate and Non-Repurchase Intention: The Mediator Role of
Word-of-Mouth: An Abstract.
Chapter104. Brand Hate and Non-Repurchase
Intention: The Mediator Role of Word-of-Mouth: An Abstract.
Chapter105.
Augmented Reality: What Motivates Late Millennials Towards Fashion Mobile
Apps?.
Chapter106. Augmented Reality: What Motivates Late Millennials
Towards Fashion Mobile Apps?.
