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El. knyga: European Business

3.42/5 (13 ratings by Goodreads)
(University of Hull, UK), (Heriot-Watt University, UK)
  • Formatas: 482 pages
  • Išleidimo metai: 06-Oct-2015
  • Leidėjas: Routledge
  • Kalba: eng
  • ISBN-13: 9781134622047
  • Formatas: 482 pages
  • Išleidimo metai: 06-Oct-2015
  • Leidėjas: Routledge
  • Kalba: eng
  • ISBN-13: 9781134622047

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As a result of the budgetary crises facing many European economies, the third edition of European Business is published at a time of turbulence in the European Business environment. The resulting uncertainty has put at risk those features which have made Europe unique – the market and policy integration which has shaped the strategy of businesses with a European presence during the preceding decades.

This new edition assesses the importance of the key features of integration for business and how individual member states affect the integration process and bring diversity to European business. In recognition of the ever increasing interdependence of Europe with the rest of the world, this new edition of European Business also puts greater emphasis on the links between Europe and the world’s other main regions.

The text has been fully updated to take account of the fast moving changes affecting the discipline and contains a range of pedagogical features to help students make sense of what can seem a confusing and complex environment. In addition to the numerous case studies, the features include clear objectives, discussion questions, activities, boxed supporting information and extensive up-to-date reading.

Recenzijos

'European Business' is an excellent and detailed primer on the background of modern European Union construction history, its different policies as well as its institutions. Case studies help illustrate the major challenges and expected benefits resulting from the ongoing quest to create a better trading environment, with the ultimate goal of improving the lives of all EU citizens. This book should appeal to students focusing on EU issues pertaining to policy and business, as well as policy analysts and business leaders.' - Alain Londes, Professor, Humber Institute of Technology & Advanced Learning, Canada

'This eagerly awaited third edition of European Business reflects the rapid and continuing changes and challenges facing contemporary Europe in the world context as 2020 beckons. The topics are relevant, informative and accessible, and include pertinent case studies, activities and questions for discussion. This is a key text that can be used flexibly in a variety of teaching and learning situations.' - John Holder, Programme Group Leader, Southampton Solent University, UK

'This is a well-researched and fascinating book that should be of great interest to any student of international business, practitioner and academic. It provides a rich blend of numerous up-to-date examples and case studies and stands out as a book that successfully tackles the complexity of the economic, political and legal systems of the EU.' - Vesna Sedoglavich, Lecturer, The Australian National University, Australia

Part I A Portrait Of Europe: Squaring The Circle Of Continuing Diversity And Greater Integration? 1(82)
1 A Portrait Of Europe
3(20)
Contemporary Europe
4(5)
European social models
9(2)
Europe's competitiveness problem
11(3)
A long-term growth strategy for Europe: Europe 2020
14(9)
2 European Business: Structure And Performance
23(18)
The performance of Europe: competitiveness and growth
24(6)
The size distribution of European business
30(1)
Europe's M N Cs in the global economy
30(1)
The sustained importance of state-owned enterprises
31(2)
The salience of the SME
33(1)
The structure of European business by sector
34(2)
EU productivity
36(3)
Conclusion
39(2)
3 The Evolution Of European Integration
41(25)
What is economic integration?
42(4)
Emergence of the EEC
46(3)
The Treaty of Rome to the first enlargement
49(1)
Political stagnation and economic sclerosis
50(1)
Renewed vitality: from the Single European Act to the Treaty on European Union
50(4)
The journey from Amsterdam to Lisbon
54(9)
Conclusion
63(3)
4 Europe's Institutional Framework
66(17)
The European Council
67(1)
The Council of the European Union (also known as the Council of Ministers)
68(1)
The European Parliament
69(2)
The European Commission
71(5)
The European Court of Justice
76(1)
Other EU institutions
77(6)
Part II The Business Environment And Market Integration 83(112)
5 The Single European Market: Towards A New Phase Of Market Integration
85(20)
European business and the single market
86(2)
The initial SEM programme: intentions and objectives
88(2)
The commercial effects of the initial SEM programme
90(5)
Gaps in the SEM
95(3)
SEM implementation
98(1)
Relaunching the single market
99(4)
Conclusion
103(2)
6 European Competition Policy: The Guardian Of Integrated Markets
105(26)
The basis and form of competition policy
106(1)
The core features of EU competition policy
106(3)
Reform of competition policy
109(4)
A new theme in competition policy: private enforcement
113(5)
The international dimension of EU competition policy
118(7)
Conclusion
125(6)
7 Promoting Structural Change: EU Industrial And Enterprise Policy
131(20)
The nature of industrial policy
132(1)
The evolving supranational industrial policy
133(7)
European Union enterprise policy
140(1)
The nature of entrepreneurship
140(3)
Themes in EU enterprise strategy
143(3)
SME internationalisation
146(3)
Conclusion
149(2)
8 Economic And Monetary Union: A Step Too Far For European Integration?
151(23)
What is EMU?
152(3)
The road to EMU
155(3)
Benefits and risks of EMU
158(2)
The first decade of EMU: a mixed record
160(2)
The euro crisis 2009—present
162(8)
Conclusion
170(4)
9 The European Citizen And Consumer
174(21)
The European citizen
175(1)
The place of consumers in European policy
176(1)
The emergence of EU consumer policy
177(3)
The strategy for consumers
180(2)
Consumers and the euro
182(1)
The European Food Safety Authority
183(4)
EU consumer protection legislation
187(2)
The internet and consumer protection
189(1)
Financial services
190(2)
Conclusion
192(3)
Part III Inputs And Factors Of Production 195(134)
10 Transport: Towards Efficient And Effective Mobility
197(28)
The importance of transport to European business
198(1)
Long-term European transport trends
199(3)
Evolution of the Common Transport Policy
202(5)
Developing the CTP: the case of road haulage
207(5)
Developing the CTP: the case of airlines
212(5)
Developing the CTP: the case of rail
217(5)
Conclusion: the future of the CTP
222(3)
11 Energy Policy: The Quest For Competitive, Clean And Secure Energy Supplies
225(31)
Current trends in Europe's energy supply and demand
226(3)
A perspective on overarching EU energy policy
229(5)
The competition pillar
234(6)
The environment pillar
240(4)
The security of the supply pillar
244(5)
Conclusion
249(7)
12 EU Environment Policy: A Green Light For Competitiveness?
256(27)
European business and the environment
257(4)
Evolution of EU environmental policy
261(7)
The expanding range of European environmental policy
268(15)
13 A Digital Agenda For Europe: Creating The Inclusive Information Economy
283(20)
The information revolution and international competitiveness
284(3)
A Digital Agenda for Europe (DAE)
287(9)
Challenges to the creation of the European information society
296(5)
Conclusion
301(2)
14 European Labour Markets And The Search For Flexibility
303(26)
Trends in European labour markets
304(7)
Labour market flexibility
311(3)
Evolution of EU labour market policy
314(7)
Amsterdam and beyond
321(2)
Labour mobility
323(3)
Conclusion
326(3)
Part IV Europe And The Rest Of The World 329
15 Europe In A Global Context
331(28)
European business in the wider world: trade
332(3)
European business in the wider world: investment
335(2)
Europe's external commercial relations: From the Treaty of Rome to the Treaty of Lisbon
337(4)
Europe's emerging strategy: Global Europe
341(3)
Opening markets for European business
344(1)
Multilateralism
345(4)
Bilateralism
349(3)
Unilateralism
352(7)
16 Engaging With The European Space: Enlargement And Neighbourhood Policy
359(19)
Acceding to the EU
360(1)
What does an enlarged Europe mean?
360(5)
The future of EU enlargement and enlargement fatigue
365(4)
The potential for secession
369(1)
Europe beyond enlargement: the EU Neighbourhood Policy
370(4)
Record of the ENP
374(2)
Conclusion
376(2)
17 European Business In A Global Context: The Developed World
378(19)
The triad, trade and the global economic crisis
379(1)
The EU and bilateral trade deals within the triad
380(3)
The EU and trade with the triad
383(11)
Conclusion
394(3)
18 Europe And The BRICs: Opportunity Or Threat?
397(30)
About the BRICs
398(5)
Brazil
403(2)
Russia
405(6)
India
411(5)
China
416(5)
Conclusion
421(6)
19 Europe And The Least Developed Countries: Trade, Aid And The ACP States
427
The EU and the ACP states
427(2)
Europe and the new 'Scramble for Africa'
429(1)
The EU's African relations
430(2)
Europe's Economic Partnership Agreements with African regional groupings
432(4)
Are Economic Partnership Agreements beneficial for Africa?
436(2)
Conclusion
438
Debra Johnson is Senior Lecturer in European and International Business at Hull University Business School, University of Hull, UK.



Colin Turner is Associate Professor of International Management at the School of Management and Languages at Heriot-Watt University, UK.