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Events Management 2nd New edition [Minkštas viršelis]

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  • Formatas: Paperback / softback, 534 pages, aukštis x plotis: 246x189 mm
  • Išleidimo metai: 15-Mar-2006
  • Leidėjas: Butterworth-Heinemann Ltd
  • ISBN-10: 0750665335
  • ISBN-13: 9780750665339
Kitos knygos pagal šią temą:
Events Management 2nd New editionDidesnis paveikslėlis
  • Formatas: Paperback / softback, 534 pages, aukštis x plotis: 246x189 mm
  • Išleidimo metai: 15-Mar-2006
  • Leidėjas: Butterworth-Heinemann Ltd
  • ISBN-10: 0750665335
  • ISBN-13: 9780750665339
Kitos knygos pagal šią temą:
Pastovi nuoroda: https://www.kriso.lt/db/9780750665339.html
Raktažodžiai:
Events Management second edition provides an introduction to the principles and practices associated with planning, managing and staging events. The book: * Introduces the key concepts of event planning and management * Discusses the key components for staging an event, and covers the whole process from creation to evaluation * Examines the events industry within its broader business context * Provides an effective guide for producers of events * Contains learning objectives and review questions to consolidate learning

Now in its second edition, this successful text has been fully revised and updated to include new case studies and chapters on event tourism, project management of events, strategic marketing, and issues and trends. It is full of real-life case studies which illustrate key concepts and place theory in a practical context. Examples include the Edinburgh International Festival, Glastonbury Festival, Vodafone Ball, MTV Awards, Notting Hill Carnival, T in the Park and the Daily Mail Ideal Home Show.

Events Management is the must-have introductory text providing a complete A-Z of the principles and practices associated with planning, managing and staging events.

Events Management is supported by a website (http://em.worldofevents.net) which includes updates, downloadable figures form the book and an online `history of events, together with links to websites and other resources for both students and lecturers.
List of Figures
10(3)
List of Tables
13(1)
The Authors 14(1)
Series Editors 15(1)
Series Preface 16(1)
Preface 17(2)
Acknowledgements 19
Section One Event context
1(94)
What are events?
3(33)
Introduction
3(1)
Events as benchmarks for our lives
4(1)
The rich tradition of events
4(1)
Industrialization, festivals and the sporting event calendar
5(2)
Birth of an events industry?
7(7)
What are events?
14(1)
Types of events
15(8)
The structure of the events industry
23(3)
Event management education and training
26(3)
Career opportunities in events
29(1)
Chapter summary
30(1)
Questions
31(1)
Case Study 1.1: Tsunami Relief Cardiff
31(2)
Case Study 1.2: Manchester 2002 The XVII Commonwealth Games - Key Lessons
33(3)
The impacts of events
36(31)
Introduction
36(1)
Balancing the impact of events
37(16)
Government's use of events as economic development strategies
53(1)
Economic impact studies
54(4)
Chapter summary
58(1)
Questions
58(1)
Case Study 2.1: ITMA 2003, The NEC, Birmingham
59(4)
Case Study 2.2: Glastonbury Festival Environmental Policy
63(4)
Event tourism
67(28)
Introduction
67(1)
Developing destination-based event tourism strategies
68(1)
The event tourism strategic planning process
68(1)
Situational analysis
68(1)
Development of event tourism goals
69(9)
Creation of an event tourism organizational structure
78(2)
Development of an event tourism strategy
80(2)
Implementation of an event tourism strategy
82(6)
Evaluation of an event tourism strategy
88(1)
Tourism events and regional development
89(1)
Chapter summary
89(1)
Questions
89(1)
Case Study 3.1: EventScotland
90(3)
Case Study 3.2: Event Denmark
93(2)
Section Two Event strategy
95(168)
Conceptualizing the event
97(20)
Introduction
97(1)
Stakeholders in events
97(2)
The host organization
99(2)
The host community
101(3)
Sponsors
104(1)
Media
105(1)
Co-workers
106(1)
Participants and spectators
106(1)
Creating the event concept
107(1)
Evaluating the event concept
108(2)
The synergy of ideas
110(1)
Chapter summary
111(1)
Questions
112(1)
Case Study 4.1: Edinburgh International Book Festival - Festival of Ideas, Journeying and Imagining
112(5)
The planning function
117(27)
Introduction
117(1)
What is planning?
117(1)
Planning for events
118(2)
Elements of the strategic event planning process
120(4)
Developing a strategic plan
124(10)
Chapter summary
134(1)
Questions
134(1)
Case Study 5.1: The Vodafone Ball by Euro RSCG Skybridge
135(4)
Case Study 5.2: Daily Mail Ideal Home Show
139(5)
Human resource management and events
144(35)
Introduction
144(1)
Considerations associated with human resource planning for events
145(1)
The human resource planning process for events
145(7)
Recruitment, selection and induction
152(14)
Motivating staff and volunteers
166(5)
Techniques for effective staff and volunteer team building
171(1)
Legal obligations
172(1)
Chapter summary
173(1)
Questions
173(1)
Case Study 6.1: The XVII Commonwealth Games 2002 Manchester - A Volunteering Legacy
174(2)
Case Study 6.2: Eurostar Forum by World Event Management
176(3)
Strategic marketing for events
179(48)
Introduction
179(1)
What is marketing?
179(6)
Event marketing research
185(8)
The event consumer's decision-making process
193(4)
Event satisfaction, service quality, repeat visits
197(2)
Steps in the strategic marketing process
199(10)
Planning event `product' experiences
209(3)
People and partnerships
212(1)
Pricing, free entry or donation
213(1)
Event `place', physical setting and processes
214(2)
Integrated marketing communication for events
216(4)
Chapter summary
220(1)
Questions
220(1)
Case Study 7.1: International Confex
221(3)
Case Study 7.2: Ford Thunderbirds by Imagination
224(3)
Sponsorship of events
227(36)
Introduction
227(1)
What is sponsorship?
228(2)
Trends influencing the growth in sponsorship
230(2)
Sponsorship benefits for events and sponsors
232(6)
The value of sponsorship policy
238(1)
Stages in developing the event sponsorship strategy
239(11)
Managing and `servicing' sponsorships
250(3)
Measuring and evaluating the sponsorship
253(1)
Chapter summary
254(1)
Questions
255(1)
Case Study 8.1: Microsoft UK's Sponsorship of the 2002 Commonwealth Games
255(4)
Case Study 8.2: Cheltenham Arts Festivals
259(4)
Section Three Event management
263(174)
Project management for events
265(29)
Introduction
265(1)
Project management
265(1)
What is a project?
266(1)
Phases of the project management of events
267(3)
Knowledge areas
270(3)
Project management techniques
273(9)
Project evaluation
282(2)
Project management systems and software
284(1)
Limitations of the project management approach to event management
285(1)
Chapter summary
286(1)
Questions
287(1)
Case Study 9.1: Project managing The Dream
287(4)
Case Study 9.2: Opening and Closing Ceremonies of Athens 2004 Olympics
291(3)
Control and budgeting
294(24)
Introduction
294(1)
What is control?
294(1)
Elements and categories of control
295(3)
Control methods
298(4)
The budget
302(10)
Reporting
312(1)
Chapter summary
313(1)
Questions
314(1)
Case Study 10.1: Edinburgh International Festival
314(4)
Risk management and legal issues
318(34)
Introduction
318(1)
Risk management process
319(10)
Legal issues
329(2)
Contracts
331(6)
Constructing a contract
337(1)
Trademarks and logos
338(1)
Duty of care
339(1)
Disability discrimination act
339(1)
Insurance
340(2)
Regulations, licences and permits
342(2)
Chapter summary
344(1)
Questions
344(1)
Case Study 11.1: Radio One Love Parade, Leeds by Logistik
345(3)
Case Study 11.2: Event Risk Management at Leeds New Year's Eve 2003
348(4)
Logistics
352(33)
Introduction
352(1)
What is logistics?
352(1)
The elements of event logistics
353(7)
Supply of facilities
360(1)
On-site logistics
360(9)
Shutdown
369(3)
Techniques of logistics management
372(2)
Negotiation and assessment
374(1)
Control of events logistics
375(1)
Evaluation of logistics
375(1)
The logistics plan
376(1)
Chapter summary
376(1)
Questions
377(1)
Case Study 12.1: Electrical Services at Glastonbury Festival
377(2)
Case Study 12.2: Belfast Festival at Queen's
379(6)
Staging events
385(27)
Introduction - what is staging?
385(1)
Theming and event design
386(1)
Programming
387(1)
Choice of venue
388(2)
Audience/guests
390(2)
The stage
392(1)
Power
393(1)
Lights
394(1)
Sound
394(3)
Audiovisual and special effects
397(1)
Props and decoration
398(1)
Catering
398(1)
Performers
399(1)
The crew
400(1)
Hospitality
401(2)
The production schedule
403(1)
Recording the event
404(1)
Contingencies
404(1)
Chapter summary
404(1)
Questions
405(1)
Case Study 13.1: Theming - a marketing tool
406(2)
Case Study 13.2: Live 8
408(4)
Evaluation and reporting
412(25)
Introduction
412(1)
What is event evaluation?
413(1)
When to evaluate events
414(1)
Reporting to stakeholders
415(1)
Types of research
416(5)
What to evaluate
421(1)
Measuring visitor expenditure
421(6)
Media monitoring and evaluation
427(1)
Event evaluation reports and profiles
427(2)
Finalization
429(1)
Chapter summary
429(1)
Questions
430(1)
Case Study 14.1: MTV Europe Music Awards 2003
430(3)
Case Study 14.2: T in the Park
433(4)
Section Four Trends and issues
437(26)
Issues and trends
439(24)
Introduction
439(1)
Societal trends and their impact on events
439(1)
The growth of the Events Industry
440(4)
Recognition of Events Management as a profession
444(2)
Event franchising
446(1)
The use of events in skills development and training
446(1)
Information technology
447(1)
Risk management
447(1)
The expansion of events education
448(1)
Transfer-of-knowledge programmes
449(1)
The growth of events research
449(1)
Increasing government involvement in events
450(2)
The adoption of environmental management practices by events
452(3)
Chapter summary
455(1)
Questions
455(1)
Case Study 15.1: The Notting Hill Carnival
456(3)
Case Study 15.2: Managing the Knowledge of the 2000 Sydney Olympic Games
459(4)
References 463(26)
Index 489


Glenn Bowdin is Head of the UK Centre for Events Management, Leeds Metropolitan University, UK. Johnny Allen is Foundation Director of the Australian Centre for Event Management, University of Technology, Sydney, Australia. William O'Toole is an international events development specialist. He assists councils, cities, regions, countries and companies to grow their events portfolio and create their long term events program. For last five years he advised the Supreme Commission for Tourism in the Kingdom of Saudi Arabia on the development of their new festival program in the thirteen provinces. Bill trains and assists the United Nations event organisers in places such as the Sudan and Uganda and is facilitating the development of the event industry in Kenya. He is a founding director of the Event Management Body of Knowledge and key advisor to the International Event Management Competency Standard. He has two international event textbooks released and the information and checklists on his CDROM ELMS (www.epms.net), are used by events and venues around the world to manage their events. Rob Harris is Director of the Australian Centre for Event Management and Senior Lecturer at the University of Technology, Sydney, Australia. Ian McDonnell is Senior Lecturer at the University of Technology, Sydney, Australia.