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Events Management: An Introduction 3rd edition [Kietas viršelis]

3.91/5 (22 ratings by Goodreads)
(University of Greenwich, UK), (University of Greenwich, UK), (University of Greenwich, UK), (University of Surrey, UK)
  • Formatas: Hardback, 466 pages, aukštis x plotis: 246x174 mm, weight: 1240 g, 45 Tables, color; 72 Line drawings, color; 16 Halftones, color; 88 Illustrations, color
  • Išleidimo metai: 30-Dec-2022
  • Leidėjas: Routledge
  • ISBN-10: 0367610140
  • ISBN-13: 9780367610142
Kitos knygos pagal šią temą:
Events Management: An Introduction 3rd editionDidesnis paveikslėlis
  • Formatas: Hardback, 466 pages, aukštis x plotis: 246x174 mm, weight: 1240 g, 45 Tables, color; 72 Line drawings, color; 16 Halftones, color; 88 Illustrations, color
  • Išleidimo metai: 30-Dec-2022
  • Leidėjas: Routledge
  • ISBN-10: 0367610140
  • ISBN-13: 9780367610142
Kitos knygos pagal šią temą:
Pastovi nuoroda: https://www.kriso.lt/db/9780367610142.html
Raktažodžiai:
"Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need tosucceed in the events industry. Written by a team of authors with many years' experience of working in the events industry, Events Management: An Introduction is the essential course text for any events management programme"--

Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need to succeed in the events industry.



Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need to succeed in the events industry.

It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event settings from sport to political events. This new edition has been updated to include:

  • New and updated content on technological developments in events such as virtual/hybrid events, artificial intelligence, virtual/augmented reality, holograms in music events, software for event planning and projection mapping.

  • New content on eSports, the sustainability sector, employability skills, policy changes, diversity and inclusion, ethics and responsibility in events, and contemporary event safety and security issues including the threat of terrorism.

  • New and updated case studies that cover a wider range of regions.

  • A fully updated and extended companion website that includes web and video links, quizzes and a case study archive for students, as well as PowerPoint slides for instructors and a brand-new instructor manual full of teaching strategy ideas.

Every topic is brought to life through vivid case studies, personal biographies and examples of best practice from the real world of events management. Written by a team of authors with many years’ experience of working in the events industry, Events Management: An Introduction is the essential course text for any events management programme.

List of images
xi
List of figures
xiii
List of tables
xv
List of case studies
xvii
Acknowledgements xix
Guided tour xxi
1 Introduction to events management
2(18)
1.1 Introduction to the third edition
3(1)
1.2 Aims of the third edition
3(1)
1.3 What is an event?
3(4)
1.4 Events management challenges
7(1)
1.5 Events, human history and culture
7(2)
1.6 The events `business'
9(1)
1.7 Role of events managers
10(2)
1.8 About this book
12(5)
Industry voice
15(2)
1.9 Summary
17(3)
Further reading
18(1)
References
18(2)
2 Event project management: feasibility, planning, delivery and evaluation
20(28)
2.1 Aims
21(1)
2.2 Introduction
21(1)
2.3 Events as projects
21(3)
2.4 Project management perspectives
24(2)
2.5 Event project definition, organisation and framework
26(6)
2.6 Project parameters
32(1)
2.7 Stakeholder requirements and needs
33(1)
2.8 The project objective statement
33(1)
2.9 Project planning
34(1)
2.10 Project optimisation
34(1)
2.11 Project evaluation and review techniques
35(2)
2.12 Project crashing
37(1)
2.13 Project risk management
37(2)
2.14 Project cost breakdown structures
39(1)
2.15 Project implementation
39(1)
2.16 Project shut-down
40(1)
2.17 The required competencies of an event project leader
41(5)
Industry voice
44(2)
2.18 Summary
46(2)
Further reading
46(1)
References
47(1)
3 Event design and production
48(26)
3.1 Aims
49(1)
3.2 Introduction
49(1)
3.3 Recent developments
49(1)
3.4 Events as designed experiences
50(5)
3.5 Concept and theme
55(8)
3.6 Understanding event experiences
63(4)
3.7 Event staging and logistics
67(4)
Industry voice
68(3)
3.8 Summary
71(3)
Further reading
71(1)
References
72(2)
4 Event operations
74(44)
4.1 Aims
75(1)
4.2 Introduction
75(2)
4.3 Why do operations matter in events?
77(1)
4.4 Event operations transform resources into experiences
78(1)
4.5 Event operations strategy
79(1)
4.6 Managing quality in event operations
80(5)
4.7 Supply chain management
85(3)
4.8 Event supplier contracts
88(7)
4.9 Event logistics and capacity management
95(17)
Industry voice
110(2)
4.10 Summary
112(6)
Further reading
113(1)
References
114(4)
5 Event human resource management
118(24)
5.1 Aims
119(1)
5.2 Introduction
119(1)
5.3 The event human resource challenge
119(4)
5.4 Finding the right people
123(5)
5.5 The challenges in practice to the events industry
128(1)
5.6 Formulating and conducting event induction and acculturation
128(3)
5.7 Developing effective communication with event workers
131(1)
5.8 Event employee learning and development
131(2)
5.9 Motivating, maximising performance and retaining employees
133(1)
5.10 Remunerating staff
134(5)
Industry voice
136(3)
5.11 Summary
139(3)
Further reading
140(1)
References
140(2)
6 Event finance
142(26)
Rob Wilson
6.1 Aims
143(1)
6.2 Introduction
143(1)
6.3 Financial terminology
144(1)
6.4 Financial planning and control
145(5)
6.5 Users of event finance information
150(1)
6.6 Budgeting and events
150(2)
6.7 Budgeting as a logically sequenced planning process
152(5)
6.8 Common methods of budgeting
157(4)
6.9 Applying budgeting to worked examples
161(3)
6.10 Comparing actual and budgeted performance
164(2)
6.11 Summary
166(2)
Further reading
166(1)
References
167(1)
7 Event marketing
168(34)
7.1 Aims
169(1)
7.2 Introduction
169(1)
7.3 Event marketing planning
170(16)
7.4 Event sponsorship
186(12)
Industry voice
194(4)
7.5 Summary
198(4)
Further reading
198(1)
References
199(3)
8 Event law, health, safety and risk management
202(40)
8.1 Aims
203(1)
8.2 Introduction
203(1)
8.3 The legal environment
203(2)
8.4 Legal requirements
205(7)
8.5 Insurance
212(2)
8.6 Guiding principles of health, safety and risk
214(3)
8.7 Health and safety management
217(2)
8.8 Risk management
219(1)
8.9 Risk assessment
219(5)
8.10 Specific event risks
224(11)
Industry voice
233(2)
8.11 Summary
235(7)
Further reading
236(2)
References
238(4)
9 Sporting events
242(28)
9.1 Aims
243(1)
9.2 Introduction
243(1)
9.3 Overview of the sports industry
243(10)
9.4 Managing the sporting event: managing participants
253(4)
9.5 Sporting events marketing
257(8)
Industry voice
262(3)
9.6 Summary
265(5)
Further reading
266(1)
References
267(3)
10 Mega-events
270(36)
10.1 Aims
271(1)
10.2 Introduction
271(1)
10.3 Defining mega-events
271(4)
10.4 Mega-event periods
275(21)
10.5 Mega-event tourism
296(6)
Industry voice
300(2)
10.6 Summary
302(4)
Further reading
302(1)
References
302(4)
11 Events in the public and third sectors
306(26)
11.1 Aims
307(1)
11.2 Introduction
307(1)
11.3 The public sector
308(7)
11.4 Public sector-specific events
315(5)
11.5 The third sector
320(1)
11.6 Events in the third sector
321(7)
Industry voice
327(1)
11.7 Summary
328(4)
Further reading
329(1)
References
329(3)
12 Business events
332(34)
12.1 Aims
333(1)
12.2 Introduction
333(2)
12.3 Categorisation of business events
335(1)
12.4 Conferences and meetings
336(4)
12.5 Incentive events and performance improvement
340(1)
12.6 Networking events
341(4)
12.7 Corporate hospitality
345(2)
12.8 Exhibitions and trade shows
347(3)
12.9 Experiential business events
350(1)
12.10 Key logistical issues for business events
350(3)
12.11 The business event customer
353(3)
12.12 Business event evaluation
356(1)
12.13 Future trends in business events
356(4)
Industry voice
358(2)
12.14 Summary
360(6)
Further reading
361(1)
References
362(4)
13 Cultural events and festivals
366(36)
13.1 Aims
367(1)
13.2 Introduction
367(1)
13.3 Cultural events
367(1)
13.4 Festivals
368(5)
13.5 Types of cultural events and festivals
373(8)
13.6 Programming cultural events and festivals
381(3)
13.7 Marketing cultural events and festivals
384(7)
13.8 The public role of cultural events and festivals
391(5)
Industry voice
395(1)
13.9 Summary
396(6)
Further reading
397(1)
References
397(5)
14 Event impacts and sustainability
402(28)
14.1 Aims
403(1)
14.2 Introduction
403(1)
14.3 Event impacts
403(14)
14.4 Measuring impacts and evaluating events
417(2)
14.5 Sustainable events
419(3)
14.6 Responsible events
422(5)
Industry voice
424(3)
14.7 Summary
427(3)
Further reading
427(1)
References
428(2)
15 Events and the media
430(27)
15.1 Aims
431(1)
15.2 Introduction
431(1)
15.3 What is the media?
431(3)
15.4 The role of the media in events management
434(2)
15.5 The media and links to stakeholders
436(2)
15.6 Media management
438(5)
15.7 The impact of media coverage on events
443(5)
15.8 Crisis management for event managers
448(6)
Industry voice
451(3)
15.9 Summary
454(3)
Further reading
454(1)
References
455(2)
Index 457
Charles Bladen is an international academic, researcher and business consultant specialising in customer experience design.

James Kennell is Reader in Events and Hospitality at the University of Surrey, UK.

Emma Abson is Senior Lecturer on the Events Management courses at Sheffield Hallam University, UK.

Nick Wilde is Dean of Sports Business Management at the Global Institute of Sport in London, and a Visiting Professor at the Real Madrid Business School.