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Everything Guide to Starting and Running a Retail Store: All You Need to Get Started and Succeed in Your Own Retail Adventure [Minkštas viršelis]

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  • Formatas: Paperback / softback, 304 pages, aukštis x plotis x storis: 214x140x20 mm, weight: 354 g
  • Serija: Everything
  • Išleidimo metai: 18-May-2010
  • Leidėjas: Adams Media Corporation
  • ISBN-10: 1598697838
  • ISBN-13: 9781598697834
Kitos knygos pagal šią temą:
Everything Guide to Starting and Running a Retail Store: All You Need to Get Started and Succeed in Your Own Retail AdventureDidesnis paveikslėlis
  • Formatas: Paperback / softback, 304 pages, aukštis x plotis x storis: 214x140x20 mm, weight: 354 g
  • Serija: Everything
  • Išleidimo metai: 18-May-2010
  • Leidėjas: Adams Media Corporation
  • ISBN-10: 1598697838
  • ISBN-13: 9781598697834
Kitos knygos pagal šią temą:
Pastovi nuoroda: https://www.kriso.lt/db/9781598697834.html
Raktažodžiai:

What are my start-up costs? How much will my store make? Should I sell online? How can I compete with larger stores?

If you've ever considered owning a store but don't know where to start, The Everything Guide to Starting and Running a Retail Store is perfect for you. This resource will help you recognize the importance of an independent retail store in community life and the opportunities it offers for a rewarding lifestyle.

This comprehensive guide shows you how to:

  • Spot and capitalize on small retailer trends
  • Conduct your own market analysis
  • Research and select the most appropriate retailing software
  • Run your business day to day
  • Attract customers with effective advertising
  • Make the leap to online selling
This helpful handbook offers practical advice on retail store planning and management with valuable guidelines and real-world examples that can make the difference between your store's success and failure. This guide provides all the tools you need to run a store that your customers--and you--will enjoy for many years to come!

Introduction xiii
1. How the Retail Business Works 1
What You Already Know about Retail
1
Retailing 101
3
The Merchandising Process
4
The Back Room
6
How Independent Retailers Beat Big Stores
7
Retailing in the Computer Age
9
Is Retailing Right for You?
12
2. Deciding What Retail Store Fits You 15
Your Personal Goals
15
High-End Merchandise Retailers
18
Low-End Merchandise Retailers
20
Specialty Merchandise Retailers
22
Merchandise Sources
24
3. Analyzing Your Assets 27
Defining Success in Independent Retailing
27
Assess Your Personal Assets
30
Calculate Your Financial Assets
32
Resources for Additional Assets
34
Your Asset Worksheet: Liabilities
36
Your Point of No Return
37
4. Franchises and Existing Stores 39
Retail Franchises 101
39
Popular Retail Franchise Categories
42
Finding a Franchise
43
Evaluating a Business Franchise
45
Evaluating a Product Franchise
46
Business Franchise Costs
48
Buying an Existing Store
51
5. Planning for Success 55
Pulling Out the Sharp Pencil
55
Analyzing Retail Costs
57
Calculating Target Profits
59
Figuring Rate of Return
60
Estimating Inventory Requirements
62
Adjusting Your Business Concept
64
6. Writing Your Business Plan 67
Business Plan Basics
67
Planning Your Marketing
70
Gathering Financials
72
Sample Business Plan
75
7. Selecting a Profitable Location 79
Location, Location, Location
79
Shopping Centers
82
Store Types
85
Landlords and Leases
86
Negotiating the Lease
89
8. Setting Up Your Business 91
Logistics of Retail Start-Up
91
Business Structures
94
Sales Taxes
97
Employees
99
Business Banking
101
Merchant Account
102
Business Insurance
103
9. Planning Your Retail Store Layout 105
The Process of Selling
105
Designing for Your Customers
108
Directing Traffic
109
Signage
112
Working Around Limitations
113
Planning for Utilities
114
10. Furnishing Your Retail Store 117
Make Your Store Sell for Itself
117
Select Primary Fixtures
120
Select Secondary Fixtures
122
Support Equipment
123
Making Your Own Fixtures
126
Computerizing Your Store
129
11. Selecting Initial Inventory 131
Define Your Primary Lines
131
Consider Line Profitability
134
Contact Wholesalers
136
Set Up Wholesale Accounts
138
Freight and Delivery
140
Prepare for Opening Day
142
12. Restocking Inventory 145
Keep Good Inventory Records
145
Working with Wholesalers
148
Multiple Wholesalers
151
Clearance Dead Stock
152
Handling Returns
154
Special-Order Profits
155
13. Hiring and Training Great Employees 157
Employees: Assets or Liabilities?
157
Finding Valuable Employees
159
Hiring Profitable Employees
162
Dealing with Payroll
164
Using Co-Employment Services
166
Investing in Employees
167
14. Smart Store Management 171
Reviewing Your Retail Goals
171
Defining Your Retail Process
173
Keeping Smart Store Hours
177
Helping Customers Buy
180
Building Customer Relations
182
15. Keeping Good Records 183
Basic Retail Recordkeeping
183
Computers for Retailers
185
Accounting Software for Retailers
188
Specialized Software Programs
190
Inventory Tracking
192
Customer Tracking
193
16. Promoting Your Retail Store 197
Word-of-Mouth Isn't Enough
197
Retail Advertising 101
199
Which Media?
202
Event Planning
206
17. Adding Profitable Lines 209
What Do Your Customers Want?
209
Where Are Your Profits Coming From?
212
Encouraging Impulse Buying
213
Developing Secondary Lines
215
Upgrading Lines
217
Adding Risk-Free Lines
218
18. Expanding Your Retail Store 221
Analyzing Your Sales Floor
221
Cutting Unprofitable Lines
224
Expanding Your Sales Floor
226
Moving to a Bigger Store
228
Opening a Second Store
229
19. Selling Merchandise Online 231
Online Retailing Opportunities
231
Supplementing Sales
233
Building Targeted Online Sales
235
Where to Build Your Online Store
237
How Online Stores Operate
240
How to Profitably Compete with Yourself
242
20. Solving Growing Challenges 243
Growth Isn't Always Good
243
Growing in the Right Direction
246
Reducing Operating Costs
247
Reducing Losses
249
Beating Your Competition
251
21. Enjoying Your Retail Store 253
Are You Having Fun Yet?
253
Measuring Success
255
Avoiding Retailer Burnout
257
Making Your Store Fun for Others
258
22. Selling Your Retail Store 261
Good Reasons to Sell
261
Bad Reasons to Sell
263
How Much Is It Worth?
265
Finding a Buyer
268
The Paperwork
270
Appendix A Retailing Resources 274
Appendix B Retailing Glossary 277
Index 287
Dan Ramsey has owned and operated seven businesses since 1966 and has written more than two dozen small business and homeowner books, including a series of business startup books for Dearborn/Upstart. Judy Ramsey teaches writing at the college level and is a website editor. The Ramseys live in Willits, CA.