Preface |
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xi | |
Introduction |
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1 | (2) |
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English as a language of global communication |
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3 | (18) |
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Defining readers, customers and audience |
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3 | (1) |
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Your audience can be anyone and everyone |
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4 | (1) |
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Cross-cultural differences in writing |
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4 | (3) |
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Office guidelines and house style can help |
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7 | (4) |
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The four-way mirror approach |
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11 | (3) |
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14 | (2) |
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16 | (3) |
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Your checklist for action |
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19 | (2) |
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Writing in English: support your people |
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21 | (12) |
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English as the language of the boardroom |
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21 | (1) |
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Helping you communicate across borders without building frontiers |
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22 | (5) |
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27 | (2) |
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Diversity in writing: key points to consider |
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29 | (2) |
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Your checklist for action |
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31 | (2) |
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Why we communicate commercially |
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33 | (12) |
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33 | (2) |
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35 | (1) |
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36 | (1) |
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The Word Power Skills system: four easy steps to success |
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36 | (2) |
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Correct for purpose: your mission, vision and values |
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38 | (2) |
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Quality in business English |
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40 | (3) |
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43 | (1) |
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Your checklist for action |
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44 | (1) |
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Word Power Skills 2.0: interacting with readers as customers |
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45 | (18) |
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The importance of Word Power Skills 2.0 |
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45 | (1) |
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46 | (1) |
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Constructions that may confuse your readers and customers |
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47 | (2) |
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49 | (1) |
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50 | (7) |
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57 | (1) |
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Dealing with written complaints |
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58 | (4) |
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62 | (1) |
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Adapt: stay ahead or stay behind |
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63 | (8) |
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Identify the right words for today |
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63 | (3) |
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Sometimes you need to `unlearn' things |
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66 | (1) |
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The i-generation: the impact on writing |
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67 | (1) |
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68 | (1) |
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69 | (1) |
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Your checklist for action |
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70 | (1) |
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71 | (12) |
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72 | (1) |
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Complex writing isn't always apt - or clever |
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72 | (2) |
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74 | (1) |
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Good transitions improve fluidity |
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75 | (1) |
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English dictionary syndrome |
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76 | (1) |
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Write a brief before you commit to action |
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77 | (2) |
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When acronyms can become the problem |
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79 | (2) |
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81 | (1) |
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Your checklist for action |
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81 | (2) |
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Helping you write those documents |
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83 | (18) |
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The mechanics of writing: how signposting will help |
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83 | (2) |
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Reports and executive summaries |
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85 | (1) |
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86 | (2) |
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Agendas, meeting notes and minutes |
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88 | (4) |
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Converting speech into writing |
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92 | (3) |
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Writing recruitment campaigns |
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95 | (2) |
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Outsourcing your business English writing |
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97 | (1) |
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Your checklist for action |
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98 | (3) |
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Writing to lead, inspire - and change |
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101 | (14) |
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`People' words and change |
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101 | (3) |
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Jargon, including management speak and legalese |
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104 | (4) |
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`Everyone is equal' versus hierarchical systems |
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108 | (1) |
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Use the right words to motivate |
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108 | (3) |
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111 | (2) |
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Your checklist for action |
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113 | (2) |
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115 | (16) |
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Setting standards: corporate policy |
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115 | (2) |
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How e-mails can impede performance |
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117 | (2) |
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119 | (2) |
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Text messages: not always appropriate |
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121 | (1) |
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The politics of address lists |
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122 | (4) |
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126 | (1) |
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Mistakes in others' e-mails |
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127 | (1) |
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E-mail writing skills in spoken skills environments |
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128 | (1) |
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Your checklist for action |
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129 | (2) |
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Feedback and performance reviews |
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131 | (8) |
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How to give feedback in English |
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131 | (4) |
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Feedback ratings: other differences |
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135 | (3) |
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Your checklist for action |
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138 | (1) |
Conclusion |
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139 | |