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Executive Writing Skills for Managers: Master Word Power to Lead Your Teams, Make Strategic Links and Develop Relationships [Minkštas viršelis]

2.83/5 (21 ratings by Goodreads)
  • Formatas: Paperback / softback, 160 pages, aukštis x plotis x storis: 216x138x10 mm, weight: 205 g
  • Serija: Better Business English
  • Išleidimo metai: 03-Sep-2009
  • Leidėjas: Kogan Page Ltd
  • ISBN-10: 0749455187
  • ISBN-13: 9780749455187
Kitos knygos pagal šią temą:
  • Formatas: Paperback / softback, 160 pages, aukštis x plotis x storis: 216x138x10 mm, weight: 205 g
  • Serija: Better Business English
  • Išleidimo metai: 03-Sep-2009
  • Leidėjas: Kogan Page Ltd
  • ISBN-10: 0749455187
  • ISBN-13: 9780749455187
Kitos knygos pagal šią temą:
This third book in a cycle of three guides to business writing in English focuses on writing which may have to be tailored for a multicultural readership. Coverage includes English as the language of the boardroom, writing documents, manuals, and meeting minutes, converting speech into writing, writing feedback and performance reviews, and avoiding jargon and legalese. Talbot is a consultant and trainer. There is no subject index. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)

Non-native English speakers know the importance of English writing skills to their career development. They may feel worried that asking for help would expose a weakness or lack of confidence. They may feel embarrassed about getting things wrong, and about coming over as ill-educated and unprofessional. They know that, unlike speech, the written word can be unforgiving if one gets it wrong. "Executive Writing Skills for Managers" focuses on writing as a key business tool and deals with the English writing skills needed to keep one's career rising.

Non-native English speakers know the importance of English writing skills to their career development.  They may feel worried that asking for help would expose a weakness or lack of confidence.  They may feel embarrassed about getting things wrong, and about coming over as ill-educated and unprofessional. They know that, unlike speech, the written word can be unforgiving if one gets it wrong.  Executive Writing Skills for Managers focuses on writing as a key business tool and deals with the English writing skills needed to keep one’s career rising.



Non-native English speakers know the importance of English writing skills to their career development. They may feel worried that asking for help would expose a weakness or lack of confidence. They may feel embarrassed about getting things wrong, and about coming over as ill-educated and unprofessional. They know that, unlike speech, the written word can be unforgiving if one gets it wrong. "Executive Writing Skills for Managers" focuses on writing as a key business tool and deals with the English writing skills needed to keep one's career rising.

Daugiau informacijos

Explains an easy system for writing clearly, quickly and easily Will give non-native English speakers mastery of the written word required for leadership Includes international case studies
Preface xi
Introduction 1(2)
English as a language of global communication
3(18)
Defining readers, customers and audience
3(1)
Your audience can be anyone and everyone
4(1)
Cross-cultural differences in writing
4(3)
Office guidelines and house style can help
7(4)
The four-way mirror approach
11(3)
Writing for exporting
14(2)
One-upmanship
16(3)
Your checklist for action
19(2)
Writing in English: support your people
21(12)
English as the language of the boardroom
21(1)
Helping you communicate across borders without building frontiers
22(5)
Help your staff
27(2)
Diversity in writing: key points to consider
29(2)
Your checklist for action
31(2)
Why we communicate commercially
33(12)
Why we write in business
33(2)
Effect on performance
35(1)
Ideal communication
36(1)
The Word Power Skills system: four easy steps to success
36(2)
Correct for purpose: your mission, vision and values
38(2)
Quality in business English
40(3)
Accountability
43(1)
Your checklist for action
44(1)
Word Power Skills 2.0: interacting with readers as customers
45(18)
The importance of Word Power Skills 2.0
45(1)
How you view readers
46(1)
Constructions that may confuse your readers and customers
47(2)
Simplicity can impress
49(1)
Writing customer service
50(7)
Tone
57(1)
Dealing with written complaints
58(4)
Your checlist for action
62(1)
Adapt: stay ahead or stay behind
63(8)
Identify the right words for today
63(3)
Sometimes you need to `unlearn' things
66(1)
The i-generation: the impact on writing
67(1)
Updating
68(1)
Correct timing
69(1)
Your checklist for action
70(1)
Time is money
71(12)
What this means
72(1)
Complex writing isn't always apt - or clever
72(2)
Sense or nonsense
74(1)
Good transitions improve fluidity
75(1)
English dictionary syndrome
76(1)
Write a brief before you commit to action
77(2)
When acronyms can become the problem
79(2)
Save and back up
81(1)
Your checklist for action
81(2)
Helping you write those documents
83(18)
The mechanics of writing: how signposting will help
83(2)
Reports and executive summaries
85(1)
Manuals and instructions
86(2)
Agendas, meeting notes and minutes
88(4)
Converting speech into writing
92(3)
Writing recruitment campaigns
95(2)
Outsourcing your business English writing
97(1)
Your checklist for action
98(3)
Writing to lead, inspire - and change
101(14)
`People' words and change
101(3)
Jargon, including management speak and legalese
104(4)
`Everyone is equal' versus hierarchical systems
108(1)
Use the right words to motivate
108(3)
Burying good news
111(2)
Your checklist for action
113(2)
Writing e-mails
115(16)
Setting standards: corporate policy
115(2)
How e-mails can impede performance
117(2)
Tone and etiquette
119(2)
Text messages: not always appropriate
121(1)
The politics of address lists
122(4)
Prioritizing urgency
126(1)
Mistakes in others' e-mails
127(1)
E-mail writing skills in spoken skills environments
128(1)
Your checklist for action
129(2)
Feedback and performance reviews
131(8)
How to give feedback in English
131(4)
Feedback ratings: other differences
135(3)
Your checklist for action
138(1)
Conclusion 139
Fiona Talbot originally co-founded a communication consultancy in Rotterdam that helped multi-nationals improve their use of English as an international business language.

Fiona now runs TQI Word Power Skills, a Business Writing Skills Consultancy that helps both native and non-native English speakers, both in the UK and internationally. She delivers workshops and e-coaching at all levels.

She has an extensive social media following for her #wordpowerskills brand and has featured in major publications such as Personnel Today, British Airways' business magazine, The Sunday Times, Accounting Technician, and Call Centre Focus amongst many others.

Learn more at http://www.wordpowerskills.com/index.php

Fiona has a YouTube channel showing short clips to emphasise the problems often faced in using English in business:

https://www.youtube.com/user/TQIwordpowerskills