"Exploring the diverse nature of transmedia storytelling, Colin B Harvey places affect and memory at the very heart of his approach. It's a decision that pays dividends, generating new taxonomies and fresh understandings via an impressive series of examples. Drawing on his experience as a licensed tie-in creator, Harvey seamlessly integrates scholarship, creative vitality and industry knowledge. Fantastic Transmedia lives up to its title: this is a great book." - Matt Hills, Aberystwyth University, UK
