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El. knyga: Fashion Portfolio

  • Formatas: EPUB+DRM
  • Išleidimo metai: 14-Mar-2023
  • Leidėjas: Laurence King Publishing
  • Kalba: eng
  • ISBN-13: 9781529419870
  • Formatas: EPUB+DRM
  • Išleidimo metai: 14-Mar-2023
  • Leidėjas: Laurence King Publishing
  • Kalba: eng
  • ISBN-13: 9781529419870

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Fashion Portfolio: Create, Curate, Innovate is a practical guide to a forward-reaching portfolio, emphasizing the value of personalized storytelling. Its focus is in helping designers reach visual and conceptual clarity in representing their potential. As part of a personal brand strategy, the portfolio becomes a stronger sales tool. This is why the book also explores research, personal branding, presentation materials, online presentation, interview technique and follow up.

The book also includes a section on different fashion professional paths providing invaluable career advice not just for aspiring designers but all those looking to evolve in the fashion industry. Case studies from successful recent graduates working across the world offer further insight on how to make your mark.

Personal strategy and clear identity are key to successfully presenting yourself as a designer within the fashion industry. A stand-out portfolio displaying these qualities is essential for advanced students, emerging fashion professionals and career builders.

Fashion Portfolio: Create, Curate, Innovate is a practical guide to a forward-reaching portfolio, emphasizing the value of personalized storytelling. Its focus is in helping designers reach visual and conceptual clarity in representing their potential. As part of a personal brand strategy, the portfolio becomes a stronger sales tool. This is why the book also explores research, personal branding, presentation materials, interview technique and follow up.
Foreword 6(2)
Introduction 8(3)
Chapter 1 The Collection
11(34)
Defining Your Audience
13(10)
Creative Process
23(17)
Style, Voice, and Identity
40(5)
Chapter 2 Concept to Content
45(38)
Building Portfolio Content
47(21)
Curating Content
68(7)
Portfolio Configuration
75(3)
Supplementary Material
78(5)
Chapter 3 Portfolio Styles
83(24)
Analog Portfolio
85(7)
Digital Portfolio
92(6)
Portfolio Layout and Composition
98(9)
Chapter 4 Personal Branding
107(30)
Strategy
109(5)
Define Your Look
114(5)
Applying Branding to Media
119(18)
Chapter 5 Social Media and Self-promotion
137(18)
The Key Channels
139(5)
Building a Social Media Following
144(2)
Self-promotion
146(9)
Chapter 6 Career Paths and Interviews
155(45)
Fashion Careers
157(18)
The Search
175(2)
Preparing for the Interview
177(2)
The Interview
179(5)
Designer Profiles
184(14)
Endmatter
198(2)
Glossary 200(3)
Index 203(4)
Credits 207(1)
Acknowledgments 208