This book analyses how reproductive rights and sexual freedoms, the political sphere, womens role in the workplace and sexual violence were positioned and depicted by three magazines with very different demographics: Spare Rib, Cosmopolitan and Womans Own.
The 1970s and 1980s were a time of enormous cultural shifts for women: The rise of the feminist Womens Liberation Movement, ground-breaking equality legislation and greater reproductive freedoms impacted on most womens lives in a plethora of ways. However, until now there has been little attention to how those changes were disseminated to and framed within womens media. This is because most media of the period were run by men, for men and focused on mens lives. However, within womens magazines, the changes in womens lives and feminism itself were framed, debated and contested. This volume features unique interviews with the influential women who produced the magazines (Spare Rib, Cosmopolitan and Womans Own) and who give insights into the national and international events, ideologies and constraints which impacted on their content creation.
This book will be of great value to contemporary historians, students of gender and cultural studies, media scholars and those who are interested in finding out how feminism influenced their parents and their own generation.
This book analyses how reproductive rights and sexual freedoms, the political sphere, womens role in the workplace and sexual violence were positioned and depicted by three magazines with very different demographics: Spare Rib, Cosmopolitan and Womans Own.
Introduction: More than a Glossy Cover?
1. The Framing of the Feminine:
The Historical Development of Womens Magazines.
2. Standing Against a World
of Men: Political Representation, strident females, and womens issues.
3. Are You Liberated? Sex, Sexuality, and Reproductive Rights
4. Having It
All? Working Women, Equal or Embattled?
5. Not Asking for It: Changing
Attitudes to Crimes Against Women. Conclusion: Beyond the Covers
Dr. Sharon Maxwell Magnus is Principal Lecturer in Mass Media at the University of Hertfordshire. She was an award-winning journalist for UK national publications, including newspapers and for a wide range of magazines. Her research interests are print and digital media, womens media and prominent but neglected historical women. Recent work has been published in the Handbook of Magazine Studies (2020) and Transforming Magazines (2022).