Filterworld: How Algorithms Flattened Culture [Kietas viršelis]

"From New Yorker staff writer and author of The Longing for Less Kyle Chayka comes a timely history and investigation of a world ruled by algorithms, which determine the shape of culture itself. From coffee shops to rental apartments to social media posts the world round, a sleek and deceptively simple aesthetic has come to predominate. It's in the neon signs and exposed brick of an Internet cafe in Nairobi or the skeletal, modern furniture of an Airbnb in Portland. These designs are easy to identify, but even more crucially, they photograph well. In their simplicity and studied airiness, these images fit seamlessly into the Instagram grid. But this aesthetic is only one small aspect of a broader program of curation that is determined by the algorithm-a network of mathematically determined choices that ramify into the development of city grids and music playlists alike. To have our tastes, behaviors, and emotions governed by computers, does nothing short of call the very notion of free will into question. Over the last decade, Kyle Chayka has studied the homogeneity of this curation of reality. Working as a contributor for The New Yorker, The New York Times Magazine, and The New Republic, he has traveled to Berlin, Reykjavik, and Los Angeles tracing the algorithm's lineage. In Filterworld, Chayka lucidly examines how this deeply filtered aesthetic-spanning digital and physical spaces-creates an uncanny blend of work, home, and social life. As the algorithm determines our choices, other important questions arise: What happens when shareability supersedes messiness, innovation, and creativity-the very nature of being human? What does the notion of choice mean when the available options have been so carefully arranged for us? Filterworld offers a way out. Kyle Chayka shows us how to disconnect from the tyranny of the algorithms that continue to override our sensibilities, and inform even our most intimate, real-world interactions. Most importantly, he shows us how to reclaim our individual freedom"--

This history and investigation of a world ruled by algorithms examines how these mathematically determined decisions have shaped our culture and society, from trendy restaurants and city grids to social media and entertainment.

From New Yorker staff writer and author of The Longing for Less Kyle Chayka comes a timely history and investigation of a world ruled by algorithms, which determine the shape of culture itself.

From trendy restaurants to city grids, to TikTok and Netflix feeds the world round, algorithmic recommendations dictate our experiences and choices. The algorithm is present in the familiar neon signs and exposed brick of Internet cafes, be it in Nairobi or Portland, and the skeletal, modern furniture of Airbnbs in cities big and small. Over the last decade, this network of mathematically determined decisions has taken over, almost unnoticed—informing the songs we listen to, the friends with whom we stay in touch—as we’ve grown increasingly accustomed to our insipid new normal.

This ever-tightening web woven by algorithms is called “Filterworld.” Kyle Chayka shows us how online and offline spaces alike have been engineered for seamless consumption, becoming a source of pervasive anxiety in the process. Users of technology have been forced to contend with data-driven equations that try to anticipate their desires—and often get them wrong. What results is a state of docility that allows tech companies to curtail human experiences—human lives—for profit. But to have our tastes, behaviors, and emotions governed by computers, while convenient, does nothing short of call the very notion of free will into question.

In Filterworld, Chayka traces this creeping, machine-guided curation as it infiltrates the furthest reaches of our digital, physical, and psychological spaces. With algorithms increasingly influencing not just what culture we consume, but what culture is produced, urgent questions arise: What happens when shareability supersedes messiness, innovation, and creativity—the qualities that make us human? What does it mean to make a choice when the options have been so carefully arranged for us? Is personal freedom possible on the Internet?

To the last question, Filterworld argues yes—but to escape Filterworld, and even transcend it, we must first understand it.