"A great resource for founders looking to understand the key financial measures that impact their businesses, with many worked examples and cases directly relevant to the real challenges start-ups face. An essential addition to any founder's toolkit." * Kamran Malik, Partner, Ernst & Young, UK * "An invaluable resource on the essentials of financial management for established and aspiring entrepreneurs alike." * Acting Dean, Paris School of International Affairs * "A smart, jargon-less book that shows how accounting numbers can be used to propel a tech start-up to success." * Sikrant M. Datar, Dean, Harvard Business School *