This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academys flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Chapter
1. Examining the Impact of Provocation in Green Advertising on
Consumers Attitudes and Perceptions.
Chapter
2. Blink: Advertising in a
Multi-Media Environment: An Abstract.
Chapter
3. Sensory Imagery in the
Context of Beverage Advertising: How the Senses Affect Product Design and
Attitude: An Abstract.
Chapter
4. Value Expressive Advertising and
Innovation Acceptance in Healthcare: An Abstract.
Chapter
5. Exploring the
Reciprocal Relationship between Brand Identity and Brand Image in a Context
of Co-Creation: An Abstract.
Chapter
6. Co-Creation and Media Business: The
Value Creation in a Brand Licensing Case: An Abstract.
Chapter
7. Special
Session: Nonprofit and Nongovernmental Organization (NPO and NGO) Marketing
Examination of Multi-Cultural Perspectives: An Abstract.
Chapter
8.
Cross-Cultural Examination of Arts Sector Governmental Policies and
Development of Standardized Economic Analyses: An Abstract.
Chapter
9.
Co-Production and Social Service ProvidersPerformance - Parental
Satisfaction with Childcare Markets: An Abstract.
Chapter
10. Connecting
with Consumers in Subsistence Marketplaces: An Abstract.
Chapter
11.
Advancing Mission-Based Metrics: An Abstract.
Chapter
12. The Effects of the
Mobile Technology on Overall Tourist Experience: The Case of Augmented
Reality Used During a Visit of Chambord Castle: An Abstract.
Chapter
13. Big
Consumer Behavior Data and their Analytics: Some Challenges and Solutions.-
Chapter
14. Web Personalization Experience: Value Creation or Value
Destruction? An Abstract.
Chapter
15. IoTs Consumer Acceptance: A New
Perspective: An Abstract.
Chapter
16. New Dimensions of Postpurchase
Behavior in the Service Environment: Consumer Behavior Toward Uber after
Consumer Ratings: An Abstract.
Chapter
17. Improving Targeting by Taking
Long-Term Relationships into Account.
Chapter
18. Managing the Bright and
Dark Sides of Humorous Response in Service Recovery: An Abstract.
Chapter
19. Do Variety SeekersRely on Information for Their Food Choice? The Role
of Type of Novelty of Food: An Abstract.
Chapter
20. Meanings and Values in
the Purchase of a Brand New Car: Study with Brazilian Customers.
Chapter
21.
Measuring Comprehensive Typology of Positioning Strategies: An Abstract.-
Chapter
22. Think Twice Before Typing: Does Recall Message Strategy Affect
Firm Valuation? An Abstract .
Chapter
23. Value Network Segmentation - A
Three Factor Model.
Chapter
24. Sustainable Innovation: An Adaptive
Capabilities Approach to Understanding its Antecedents and Consequences: An
Abstract.
Chapter
25. Examining the Relationship Between Market Orientation
and Service Innovation: Fit as Matching Perspective.
Chapter
26. Effect of
Service Firms Sustainability Orientation on New Service Development
Competence and Performance: An Abstract.
Chapter
27. Unravelling the
Challenges and Opportunities of Social Innovation across Market Boundaries
through Images of Dress: An Abstract.
Chapter
28. Driving Sustainable
Shopping by Utilizing In-Store Smartphone Messaging: A Reexamination of
Regulatory Focus Theory: An Abstract.
Chapter
29. Redefining Generational
Cohorts Based on Touchpoint Exposure in Italy and Japan: An Abstract.-
Chapter
30. How Trust, Knowledge Integration and Team Sensemaking Capability
Influence NPD Success: The Mediating Role of Team Members Creativity: An
Abstract.
Chapter
31. The Impact of Friendship on Entrepreneurial
Decision-Making: An Abstract.
Chapter
32. The Impact of Organization
Agility, Organization Flexibility, and Environmental Volatility on Radical
and Incremental Innovation Performance: An Abstract.
Chapter
33. A
Meta-Analytical Review on the Effects of In-Game Advertising on Consumers
Attitudes: An Abstract.
Chapter
34. Comparing Advertising Effectiveness:
Successful versus Attractive Male Spokesperson: An Abstract .
Chapter
35.
Misconceptions of Branding Behavior in the Retail Sector - A Delphi Study: An
Abstract.
Chapter
36. Investigating Political Brands in Non-Party Political
Environments: Post-Electoral Reform in Guernsey: An Abstract.
Chapter
37.
How Much Change is Too Much? The Impact of Perceived Technological Change
onto Sales Force Technology Acceptance: An Abstract.
Chapter
38. The Role of
Mindfulness in Consumers Experiences of Food Well-Being: An Abstract.-
Chapter
39. Importance of Ethics and Sustainability in the Fashion Industry:
An Abstract.
Chapter
40. Understanding the Relationship and Persuasion
Mechanisms between Social Media Influencers and their Followers: An
Abstract.
Chapter
41. Web Personalization: Experience, Antecedents and
Consequences: An Abstract.
Chapter
42. Why do I Follow Fashion Bloggers?
Insights from Jordanian Consumers: An Abstract.
Chapter
43. Movie Piracy in
Emerging Economies: I Want to be Innovative, and I Know How Explain My Bad
Behavior: An Abstract.
Chapter
44. Implications of Consumer Animosity for
Marketing Strategy: An Abstract.
Chapter
45. An Abstract: When andHow Do
Chief Marketing Officers Drive Firm Performance? CMO Characteristics,
Managerial Marketing Capability, and Firm-Value Creation.
Chapter
46. Social
Enterprise Legitimacy in a Hostile Market.
Chapter
47. Corporate Greed and
its Effect on Customer Satisfaction, Corporate Social Responsibility and
Corporate Reputation among Customers: An Abstract.
Chapter
48. Fusing
Complex Big Data Sets to Understand Consumers Online Relationships that
Create In-Store Retail Bonding: An Abstract.
Chapter
49. Consumer Pleasure
or Guilt: Luxury Fashion Brand Addiction and Social Media Marketing: An
Abstract.
Chapter
50. Building Relationships through Stimulating Brand
Experiences: The Role of Self-Expansion, Brand Identification, and
Self-Esteem..
Chapter
51. Micro-Blog Marketing of Luxury Consumption - The
Role of Micro-Blog Contents and Envy in Purchase Intention: An Abstract.-
Chapter
52. Limited-Quantity Scarcity Messages for Luxury Brands: Consider
Customers in Cognitive and Emotional Consumption: An Abstract.
Chapter
53. I
or We - The Persuasive Effects of Typeface Shapes: An Abstract.
Chapter
54.
Participatory Impact Assessments from a Relationship Marketing Perspective:
How to Balance Latent and Manifest Consulting Functions?.
Chapter
55. The
Others: The Cultural and Consumer Profile of Expatriates: An Abstract.-
Chapter
56. Influencing Customer Experience by Activating Relationship
Norms.
Chapter
57. Trade Fairs, Trade Shows and Exhibitions: A Literature
Review: An Abstract.
Chapter
58. Conceptualising & Operationalising Respect
in Consumer-Brand Relationships: An Abstract.
Chapter
59. Construing Loyalty
through Perceived Quality and Brand Identification: The Mediating Role of
Brand Trust and Brand Relationship Closeness: An Abstract.
Chapter
60.
Service Brand Orientation and Firm Performance: The Moderating Effects of
Relationship Marketing Orientation and Customer Orientation.
Chapter
61.
Eye-Tracking Research Special Session (Part 1): How to influencein-store
buying decisions? An Abstract.
Chapter
62. Visual Attention in Virtual
Reality Settings: An Abstract.
Chapter
63. Antecedents and Consequents of
the Anchoring Effect in Store Brand vs. National Brand Context: An Abstract.-
Chapter
64. Enhancing Brand Commitment through Social Responsibility
Associations: A Two-Path Moderated Model.
Chapter
65. Creating My Own Story:
Maximizers, A Different Route to Information Evaluation: An Abstract.-
Chapter
66. First Impressions: The Impact of Graphic Syllabi on Student
Attitudes: An Abstract.
Chapter
67. The Consequences of Consumer
Ethnocentrism upon Product Perceptions within Emerging Markets: The Case of
Mexico: An Abstract.
Chapter
68. Acculturation of Indian Immigrants to the
United States - Technology as a Coping Mechanism: An Abstract.
Chapter
69.
Traditionscapes in Emerging Markets: An Abstract.
Chapter
70. New
Perspectives on Justifying Customer Citizenship: An Abstract.
Chapter
71. An
Abstract: Mission Statements as Marketing Messages: A Comparative Content
Analysis.
Chapter
72. An Abstract: Intuitive versus Analytical Delight: How
Customers Process Delightful Consumption Experiences.
Chapter
73. Marketing
Strategy Implications of Employee Brand Engagement: Optimism and Commonality:
An Abstract.
Chapter
74. Agency Theory in Marketing: An Abstract.
Chapter
75. A Model of Post-Installation Seller-Buyer Interactions in
Technology-Based Industrial Markets: An Abstract.
Chapter
76. The
Institutional Pressures in the Post-Adoption Use of Social Media: An
Abstract.
Chapter
77. Customer Participation in New Product Development: The
Crucial Role of a Firm's Absorptive Capacity: An Abstract.
Chapter
78.
Influences of User Experience on Consumer Perception: A Study on Autonomous
Driving.
Chapter
79. Dont Confuse Me! The Effect of Self-Construal on the
Relationship between Context Visual Complexity and Enjoyment.
Chapter
80.
Shoppers Experience of Digital Mall Signage as Atmospheric Stimuli:
AnAbstract .
Chapter
81. Special Session: Putting Knowledge into Action: An
Abstract about Implementing Project-Based Learning Across Marketing Courses
and University Campuses.
Chapter
82. What am I Going to Eat Here? Food
Tensions of Immigrants in a Cosmopolitan City.
Chapter
83. Consumers Who
Collaborate with the Firm, but Against Each Other: An Abstract.
Chapter
84.
A Comparison of Organizational Sustainability Initiatives through Time in
Public and Private Sectors: An Abstract.
Chapter
85. Brand Equity, Country
of Origin Effect and Internationalization: An Abstract.
Chapter
86. Beyond
Country-of-Origin: An Empirical Study on the Factors that affect American
Consumers Attitude and Purchasing Intentions: An Abstract.
Chapter
87.
Special Session: Measurement Invariance and Innovation in Cross-Cultural
Research: Revisiting Validity in an Interconnected World: An Abstract.-
Chapter
88. French Households and Fish Consumption: What Characterizes
Households that Should be Targeted to Increase Fish Consumption: An
Abstract.
Chapter
89. Destination Image Change in Tourist Subgroups:
Evidence from Uzbekistan: An Anstract.
Chapter
90. Consumer Ability to
Determine Actual Quality and Level of Education: An Abstract.
Chapter
91.
Can Anyone Write a Survey? Coping with the Digital Disruption of the
Marketing Research Industry in the Classroom: An Abstract.
Chapter
92.
Investigating Corporate Brand Values in Higher Education: An Abstract.-
Chapter
93. A Critical Assessment of Skills and Knowledge for Entry-Level
Marketing Jobs: A Delphi Study: An Abstract.
Chapter
94. Insights into the
Relationship between Entrepreneurial Orientation and Performance: Evidence
from Brazil: An Abstract.
Chapter
95. Ecotourism Perspective: The Case of
Armenia: An Abstract.
Chapter
96. A Meta-Approach to Assessing Research
Methodologies in Bottom of the Pyramid Markets: An Abstract.
Chapter
97. The
Benefits of Unrelated Brand Corporate Social Responsibility: An Abstract.-
Chapter 98.Targeted Dysfunctionality: A Systematic Review and
Conceptualization: An Abstract.
Chapter
99. An Application of Co-Production
Concept to the U.S. Legal System: Lessons from Marketing: An Abstract.-
Chapter
100. Exploring the Customer Satisfaction-Store Loyalty Relationship
during an Economic Crisis: An Abstract.
Chapter
101. How Can Stimuli and
Emotions Help Increase Brand Advocacy.
Chapter
102. Shopping Behavior
Influences on Perceived Value and Store Satisfaction: An Abstract.
Chapter
103. Ethical Sales Leadership and Salesperson Performance: The Intervening
Influence of Worthiness of Being Followed: An Abstract.
Chapter
104. Bias in
the Hiring Process of Professional Sales People: The Effects of Gender,
Ethnicity and Religion.
Chapter
105. The Customer Compromise & ComproScore:
Toward a New Concept and Metric to Assess Customer Satisfaction, Buying
Process, and Loyalty: An Abstract.
Chapter
106. Are Loyalty Programs Shams?
A Study Assessing How Loyalty Programs can Create Loyalty to the Company
Rather than to the Program: An Abstract.
Chapter
107. Customer Responses to
the Point Management Strategy in the Occurrence of Customer Demotion: An
Abstract.
Chapter
108. How Cities Can Attract Highly Skilled Workers as
Residents: The Impact of City Brand Benefits on Highly Skilled, Potential
Residents City Brand Attitudes: An Abstract.
Chapter
109. Decoding
Archetypal Images of Motherhood in Magazine Advertisements .
Chapter
110. Do
As I Say (Because Im Similar to You): Gender Similarity, Message Framing,
and the Decision to Save for Retirement: An Abstract.
Chapter
111. How
Gender Identity Affects Consumer Behavior: Overview and Future Research: An
Abstract.
Chapter
112. Emotional Aspects of Marketing: Theory and Methods:
An Abstract.
Chapter
113. Attraction and Compromise Effects in Choice-Based
Conjoint Analysis: No-Choice Options as a Remedy: An Abstract.
Chapter
114.
Eye-Tracking Research Special Session (Part 2): How to Design
Attention-Grabbing Communications? An Abstract.
Chapter
115. Does Social
Media Communication Style Influence Online Consumer Experience and Behavior?:
An Abstract.
Chapter
116. An Empirical Investigation of the Antecedents of
Product Innovation Strategy and New Product Performance in Export Ventures:
An Abstract.
Chapter
117. Patterns of Competition in Emerging Industries
from the Automobile to the Personal Computer: An Abstract.
Chapter
118. A
Practice-Based Exploration of Individual Philanthropy in Contemporary Arts
and Crafts: An Abstract.
Chapter
119. The Impact of Past Deeds on Prosocial
Behaviors: The Case of Charitable Giving: An Abstract.
Chapter
120. An
Abstract: From Thinking Green to Planned Green Purchasing Behaviors: A
Cross-National Study of American and Korean Millennials.
Chapter
121.
Abetting or Thwarting: The Mediating Role of Subjective Enablers and
Constraints in the Pro-Environmental Attitude-Behavior Relationship: An
Abstract.
Chapter
122. Special Session: An Abstract on Consumer Interactions
with Automated Technologies.
Chapter
123. The Relationship of
Market-Oriented Culture, Internal-Market Orientation, Service Climate and
Customer-Oriented Service Behavior: Cross-Cultural Study of F&B Industry in
Taiwan, China and the United States: An Abstract.
Chapter
124. Creating
Customer Value Through Multichannel Service Delivery: A Study of the French
Insurance Market: An Abstract.
Chapter
125. Do University Choices Affect CEO
Turnover and Company Performance?.
Chapter
126. How can a Brand Successfully
Extend in a Premium Market When Collaborating with a High-End Retailer? An
Abstract.
Chapter
127. Evaluating Managerial Drivers and Barriers to the
Implementation of In-Store Technology in Fashion Retailing: An Abstract.-
Chapter
128. Fashion Brand and Retailer Collaborations: An Effective Strategy
to Favorably Change Consumers Brand Evaluations: An Abstract.
Chapter
129.
University Social Augmenters Brand Equity: Do University Social Augmenters
Possess Brand Characteristics? An Abstrac.
Chapter
130. Financial Brand
Valuation: A Semiotic Approach to Link Marketing and Finance.
Chapter
131.
Special Session: An Abstract on Marketing Techniques to Assist Public
Sectors in Engaging Customers to Meet Societal and Individual Disasters
Crisis Need and Beyond"".
Chapter
132. G2G Marketing from Crisis to
Resolution: Marketing for When the Government Must Target the Government: An
Abstract.
Chapter
133. Rapid Assessment of Customer Marketplace in Disaster
Settings through Machine Learning, Geospatial Information and Social Media
Text Mining: An Abstract.
Chapter
134. Faith in God versus Faith in Wealth -
Belief in a Higher Spiritual Power as a Determiner of Quality of Financial
Life: An Abstract.
Chapter
135. Online Gaming and Maladaptive Behavior: An
Abstract.
Chapter
136. How Important is the Time Horizon? An
Investigation of Financial Well-Being: An Abstract.
Chapter
137. Leveraging
a Sustainable Supply Chain Orientation in Marketing Communication.
Chapter
138. Consumers Attitude and Intention to Purchase toward Bio-Based Products:
An Abstract.
Chapter
139. The Role for Academics to Play in Advancing
Sustainability Integration in Marketing Education and Research: An Abstract.-
Chapter
140. Toward Adolescents' Digital Identity Profiles: A Comparison
Between Quantitative and Qualitative Analysi.
Chapter
141. Investigating the
Tech Savvy Consumer: An Abstract.
Chapter
142. The Cognitive Structure of
Online Brand Choice: An Exploratory Study.
Chapter
143. Do Consumers
Ethical Judgments Matter for Purchase Intentions in Online Gray Markets? The
Mediating Role of Trust: An Abstract.
Chapter
144. Cheap vs. Substantive CSR
Talk Among Global Retailers: An Abstract.
Chapter
145. The Influence of
Internal CSR Initiatives on the Organizational Citizenship Behaviors of
Employees: An Abstract.
Chapter
146. Accommodation Market Labels and
Customers Reviews: An Abstract.
Chapter
147. What Makes Digital Content
Influential? A Comparison of Celebrities and Influencers: An Abstract.-
Chapter
148. Antecedents of Consumer Ethical Decision-Making: A
Multidimensional Analysis of Emotions, Moral Intensity, Moral Philosophies,
Personal Norms and Intrinsic Religiosity.
Chapter
149. The Relationship
between Worldview and Moral Recognition in Business: Examining Patterns of
Ethical Acceptability: An Abstract.
Chapter
150. Is There Room for Socially
Oriented Anti-Consumption? Conceptualization and Questions for the
Development of the Field: An Abstract.
Chapter
151. Incongruity Between
Judgment and Action in Business Student Ethics: Multinational Research: An
Abstract.
Chapter
152. Crowdfunding Practices for Social Projects: An
Experiment of Co-Creation.
Chapter
153. Mission-Based/Non-Financial
Performance Metrics for Nonprofit Organizations: Policy and Practice: An
Abstract.
Chapter
154. Responsible Consumption during Crisis: Consumer
Impulsiveness and Purchase Behaviour in Emerging Markets: An Abstract.-
Chapter
155. Evaluating Customer Special Requests.
Chapter
156. Managing
Customer-To-Customer Interaction in Group Service Encounters: An Abstract.-
Chapter
157. Ambient Scents Effects in Sensory Service Marketing: An
Abstract.
Chapter
158. Suitability of Green Dwellings as Residential Options
in Times of Recession: The Role of Perceived Value, Benefits and Barriers.-
Chapter
159. An Assessment of the Relationships between Attitudes toward
Patriotism, Environmentalism, and the Purchase of Organic Apparel in U.S.
Consumers: An Abstract.
Chapter
160. Communal Narcissists Go Green to
Enhance their Social Status: An Abstract.
Chapter
161. Sharing Is Caring:
About Personal Values Driving Environmentally Friendly Behavior.
Chapter
162. Simplified Nutritional Labels Reduce Calorie of Purchases in a
Cafeteria: An Abstract.
Chapter
163. When Indulgence Gets the Best of You:
The Unexpected Consequences of Prepayment: An Abstract.
Chapter
164. Does
Satisfaction Mediate the Relationship Between Quality Constructs in Ongoing
Supplier Relationships? An Abstract.
Chapter
165. An Approach on Place
Attachment, Involvement and Behavioural Intentions in Iberian Marketing
Contexts: The Case of Galicia-North Portugal Euroregion: An Abstract.-
Chapter
166. Increasing Awareness and Reputation of MERCK S.A. Portugal
through Employee Advocacy.
Chapter
167. Sustainability Marketing Strategies:
How Self-Efficacy and Controllability can Stimulate Pro-Environmental
Behaviors for Individuals: An Abstract.
Chapter
168. Relevance of Digital
Marketing Skills for Marketers: An Abstract.
Chapter
169. Towards an
Understanding of the Antecedents of E-Marketing Orientation: The Role of the
Fit.
Chapter
170. Inter-Firm Trust between Emerging Markets: Chinese Firms
in Africa: An Abstract.
Chapter
171. Sub-Saharan African Culture and
Entrepreneurial Activities: A Ghanaian Perspective: An Abstract.
Chapter
172. The Making of the Zou Chuqu Strategy at the Marketing Level: An
Abstract.-Chapter
173. The Effect of Narrative Believability on
Persuasiveness and Purchase Intention: An Abstract.
Chapter
174. When Social
Networks Express Concerns about Information Privacy: Users Perception,
Attitudes and Trust: An Abstract.
Chapter
175. Developing Trust Among
Chinese Social Media Users Through Experience: An Abstract.
Chapter
176.
Market Turbulence as Moderator between Customer Orientation and Firm
Performance: An Abstract.
Chapter
177. The Differences between
Internationalization of SMEs with Brand Names and those without Brand Names:
An Abstract.
Chapter
178. Understanding Involvement of Luxury Gift Givers:
An Abstract.
Chapter
179. Sustainable Luxury: The Effect of Luxury
Consumption Motivations on Corporate Social Responsibility Strategies: An
Abstract.
Chapter
180. Social Media Engagement with Luxury Brands: An
Exploratory Study: An Abstract.
Chapter
181. Face-Saving, Materialistic, and
Ethical Values as Related to Chinese Consumers Attitudes of Counterfeit
Fashion Goods: An Abstract.
Chapter
182. The Role of the Mexican Executive
Women: The Impact of Personal Branding and the Influence of the Erotic
Capital as a Secondary Brand Association: An Abstract.
Chapter
183.
Activating Multiple Facets of the Self: How Self-Concept and Brand
Personality Can Influence Self-Brand Connections: An Abstract .
Chapter
184.
The Underdog Effect in the Context of Brand Management: An Abstract.
Chapter
185. Special Session: Cultural Identity and Adaptation in Global
Marketplaces: Methodological, Conceptual, and Empirical Insights: An
Abstract.
Chapter
186. Brand Emotions: Establishing the Emotional Lexicon in
Failed Consumer Relationships: An Abstract.
Chapter
187. Shopping Therapy?
Entertainment and Social Interactions Role in Shopping Satisfaction: An
Abstract.
Chapter
188. Fear of Crime, Consumption and Culture: An Abstract.-
Chapter
189. Conceptual Model of Destination Branding: An Integrative
Approach.
Chapter
190. Segmenting Visitors to New Zealand: An Activity Based
Typology: An Abstract.
Chapter
191. An Abstract: Does Communicating
Destination Safety Matter?.
Chapter
192. Country of Origin Ecological Image:
Dimensions of the Construct and their Impacts on Consumers Evaluation of
Eco-Products: An Abstract.
Chapter
193. When Innovative Ways of Reducing
Food Waste Meet Eating Culture in University Canteens: An Abstract.
Chapter
194. The Impact of Deployment of Armed Soldiers in the City of Jerusalem on
Fear of Tourists.
Chapter
195. How do Interpersonal Factors Influence the
B2B Relationship Quality? An Abstract.
Chapter
196. OEM Pressure to Innovate
and Buyer-Supplier Relationship: An Abstract.
Chapter
197. Customer
Trustworthiness on Supplier Long-Term Orientation in Supplier-Customer
Relationships: An Abstract.
Chapter
198. A Meta-Analysis of Power in
Buyer-Seller Relationships: An Abstract.
Chapter
199. Online Brand
Communities: When Consumers are Negatively Engaged.
Chapter
200.
Understanding Software Developers Coping Responses to Negative Online
Reviews: An Abstract.
Chapter 201. Intervening Failure Attribution
Perceptions and NWOM with Online Service Recovery Actions: An Abstract.-
Chapter
202. Market Orientation and Poverty Reduction: A Study of Rural Small
Businesses in Ghana: An Abstract.
Chapter
203. Turkish Manufacturing Firms
Export Market Orientation, Marketing Capabilities and Export Performance: An
Abstract.
Chapter
204. Stimulating Decision Making Behavior and
International Marketing Performance: An Abstract.
Chapter
205. Factors
Affecting Attitude and Purchase Intention towards Gray Market Goods.
Chapter
206. Antecedents of Export Performance: The Role of Institutional and
Resource-Based Factors: An Abstract.
Chapter
207. Consumer Perception in the
Probability of Buying Luxury Brands: An Abstract.
Chapter
208. Cobranding
Between Fast Fashion Brands and Luxury Brands: A Case Study Approach.-
Chapter
209. Perceptual Discrepancies between Purchasers and Non-Purchasers
of Mass Customized Fashion Products: Lessons Learned from a US Generation Z
Consumer Perspective: An Abstract.
Chapter
210. Employer Brand Love: The Key
for Attracting and Retaining Talent: An Abstract.
Chapter
211. The Dynamic
Nature of Brand Experiences.
Chapter
212. How do Emotions Influence Brand
Attachment? The Mediation Role of Brand Authenticity: An Abstract.
Chapter
213. Special Session: Understanding the Customer Experience: An Abstract.-
Chapter
214. How does the Difficulty of Recalling Past Experiences Influence
Consumption Desire? An Abstract.
Chapter
215. Customer Experience Posting an
Online Review and eWom Intent: An Abstract.
Chapter
216. Homo-Sapiens
Visiting Museums: How Evolution Shapes Aesthetic Experiences: An Abstract.-
Chapter
217. Understanding the Flat Sharing Experience: Spatial Ambivalence
of the Collaborative Consumption: An Abstract.
Chapter
218. Even You Wrong
Me, I May Still Like You: Consumer Dishonesty In Case of Feeling Befooled.-
Chapter
219. Place Attachment in a Post-Earthquake Scenario Some
Preliminary Findings: An Abstract.
Chapter
220. Business Attire Fashion or
Appropriateness, What Should Marketers Emphasize?: An Abstract.
Chapter
221.
Live Music and Consumers' Attitudes: An Abstract.
Chapter
222. Monitoring
the Experiencial Content of a Touristic Service: An Abstract.
Chapter
223.
The Effect of Product Knowledge on the Relational Importance of the Product
Attributes of Wine: An Abstract.
Chapter
224. A Dual-Process Perspective of
Consumer Responses in Virtual Service Environments: An Abstract.
Chapter
225. Toward a Valenced Model for Fit in Cause-Related Marketing: An
Abstract.
Chapter
226. The Impact of Firm Size and Gratitude on the
Effectiveness of Cause-Marketing Campaigns: An Abstract.
Chapter
227.
Examining Sales Promotion Theory in a Cause-Related Marketing Setting: An
Abstract.
Chapter
228. A Comparison of the Histories of the Development of
Incremental and Radical Innovations: A View from Pharma-Biotech: An
Abstract.
Chapter
229. Implicit Self-Theories for the Effects of Envy Types
on Unique Product Choice: An Abstract.
Chapter
230. The Role of Lean
Innovation Capability in Resource-Limited Innovation: Concept, Measurement,
and Consequences: An Abstract.
Chapter
231. The Impact of Opportunism and
Conflict on Non-Economic and Economic Satisfaction in Business Relationships:
An Abstract.
Chapter
232. Interactions with Existing and Potential
Customers: The Role of Physical and Virtual Trade Fairs: An Abstract.-
Chapter
233. Patients Adoption of E-Consultation: The Role of Perceived
Usefulness, Perceived Ease of Use, Trust, and Risk Aversion: An Abstract.-
Chapter
234. Social Media Usage, FOMO, and Conspicuous Consumption: An
Exploratory Study: An Abstract.
Chapter
235. Restraint on Black Friday: An
Investigation into Consumer Motivations for Participating in Buy Nothing
Day: An Abstract.
Chapter
236. Multi-Cultural Marketing Campaigns: Reaching
the U.S. Hispanic Market on Digital Media: An Abstract.
Chapter
237. A Cross
Cultural Exploration of Resource Misuse and Value (Co) destruction: An
abstract .
Chapter
238. A Framework on the Impact of Protectionist Discourse
on Cross-Border Consumption. Is Trump to be Blamed? An Abstract.
Chapter
239. I am Open to Eat What is in Front of Me in the Host Country: A
Comprehension of Expatriates Acculturation: An Abstract.
Chapter
240.
Understanding Collaborative Consumption: A Three Country Study: An Abstract.-
Chapter
241. Sex-Appealing Clothing: Attitudes and Preferences of Young Women
in their Ovulation Cycle: An Abstract.
Chapter
242. Decoding Typicality in
Apparel Products: An Abstract.
Chapter
243. An Exploration of the Combined
Impact of Ethical Climate and Work Locus of Control on Job Performance and
Turnover Intentions: An Abstract.
Chapter
244. How Workplace Isolation
Impacts Performance: An Abstract.
Chapter
245. CSR and Sales Performance:
Examining Mediating and Moderating Processes: An Abstract.
Chapter
246.
Special Session - Brands Through our Senses: An Abstract.
Chapter
247.
Branding Places: Developing a Sensorial Brand Identity Model: An Abstract.-
Chapter
248. Store Atmospherics: An Abstract.
Chapter
249. Discussing Recent
Research on Sensory Communication in Marketing: An Abstract.
Chapter
250.
Enhancing Sensory Branding in Luxury through Visual Design: An Abstract.-
Chapter
251. Smartphones Uses to Discover a Touristic Destination and its
Consequences on Tourism Experience: An Abstract.
Chapter
252. The Effects of
Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ:
An Abstract.
Chapter
253. An Exploratory Study on Children“s Word-of-Mouth
Communication.
Chapter
254. How to reach Early Adopters? An Empirical
Analysis of Early Adopters Internet Usage Behavior: An Abstract.
Chapter
255. Investigating the Dual Role of Price on Consumers Purchase Intentions
of Hedonic versus Utilitarian Products: An Abstract.
Chapter
256. The
Pricier the Merrier: How the Law of Demand Informs Value-Based Pricing: An
Abstract.
Chapter
257. Precision of Gains and Losses Affect Seller
Credibility and Product Perceptions: An Abstract.
Chapter
258. Communicating
Social Price Reasons Does Not Always Benefits a Firm: Role of Individualism
on Socially-Related Price Increase Justification: An Abstract.
Chapter
259.
For Me, My Parents Come First: Role and Religious Identity in Consumer Bank
Choice in Pakistan: An Abstract.
Chapter
260. Cross-Cultural Validation of
the Moral Spectrum of Corporate Sustainability from Perfect to Imperfect
Duty: An Abstract.
Chapter
261. The Relationship between Trustworthiness,
Satisfaction and Loyalty: Study on Insurance Market.
Chapter
262. Comparing
Sustainability Initiatives in Private and Public Health Care Sectors: An
Abstract.
Chapter
263. Nostalgias Restorative Role at Times of Brand
Crisis: An Abstract.
Chapter
264. Time versus Money: The Role of Perceived
Effort in the Formation of ConsumerMotive Attributions: An Abstract.
Chapter
265. Customer Engagement on Facebook: A Classification of Brand Fans: An
Abstract.
Chapter
266. Antecedents and Consequences of Consumers Online
Brand-Related Activities (COBRAs) on Social Networking Sites: An Abstract.-
Chapter
267. Member Lock-In and Knowledge Break-Out in SNS Groups:
Integrating the Pull-In, Push-Back, and Mooring Effects: An Abstract.-
Chapter
268. Retailing in the Digital Age: Surviving Mobile App Failure: An
Abstract.
Chapter
269. Multi-User Virtual Reality Technology as Means to
Engage Global Consumers: An Abstract.
Chapter
270. Customer Engagement in
Social Network Brand Communities: Drivers and Impact on Brand Loyalty.
