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El. knyga: Firm Internationalization: Intangible Resources and Development

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In a fast-moving, globalized world, companies need to develop contingent plans. This book, by analyzing the practical aspects of creating and using intangible resources for international development, offers original and relevant insights on this subject.

The book offers a comprehensive analysis of the theoretical and practical aspects of using and developing intangible resources when a firm expands its international business operations. The book also sheds light on the understanding of various dimensions of intangible resources and their impacts on the efficiency and sustainability of firms. To investigate these issues, the book addresses topics that have usually either not been given enough attention, hence not sufficiently investigated, or not yet been researched at all. It refers to a broad variety of issues, including theoretical and empirical aspects of the role of intangible assets in firm internationalization. These include the reticular resources implemented by international management, methods of mobilizing cultural resources internationally, as well as the specifics of small and medium-sized enterprises in various country contexts, particularly in emerging economies.

Firm Internationalization: Mobilization of Intangible Resources

will be valuable reading for scholars, researchers, and academics in the fields of international business and strategic management in particular.



In a fast-moving globalized world, companies need to develop contingent plans. This book, by analyzing the practical aspects of creating and using intangible resources for international development, offers original and relevant insights on this subject.

Introduction   Part 1: Network resources for internationalization  
1.
The choice of entry modality, an approach based on the concept of proximity  
2. Local practice of a business network for a foreign investor: the case of
an Algerian business network  
3. Valorization of the Expertise of an
Agricultural Technical Institute on the International Stage: Opportunities
and Managerial Innovation  
4. Crowdfunding potential: A two-country study of
awareness and intention toward crowdfunding  
5. Acculturation inside
partnerships in the Russian car industry   Part 2: The mobilization of
cultural resources internationally  
6. Digital serious games for training
and research on soft skills in international management  
7. Proficiency in
the International Language of Management as a discursive identity resource  
8. Managing cultural integration in a Franco-German acquisition  
9. Cultural
diversity and social innovation in non-profit organizations   Part 3: The
resources of SMEs in emerging countries facing the international market  
10.
The internationalization of SMEs in a transition economy  
11. Anticipation
capacity of SMEs and transgenerational entrepreneurship - the case of family
SMEs in Alexandria  
12. Fair trade certification between the international
and territorial: the management or the creation of paradoxes? The case of
women's argan oil cooperatives in Morocco   Conclusion
Sophie Nivoix is Professor of Management Sciences at the University of Poitiers, France, and a member of the CEREGE laboratory. She has been treasurer of Atlas-AFMI (Association Francophone de Management International) since 2008 and was responsible for the Masters degree in Law and Marketing at the Faculty of Law and Social Sciences at Poitiers from 2004 to 2020.

Christian Marcon is Professor of Information and Communication Sciences at the Institute of Business Administration (IAE) of the University of Poitiers, France, and a member of the CEREGE laboratory, where he leads the International Strategic Intelligence axis. He is in charge of the Masters in Economic Intelligence at Poitiers. His work mainly focuses on the strategies of actors organized in networks and, in particular, is directly related to the fi eld of economic intelligence.
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