Gen Z, Tourism and Sustainable Consumption is the first book to provide a comprehensive account of Generation Z in relation to sustainable consumption practices and travel cultures.
Gen Z, Tourism, and Sustainable Consumption is the first book to provide a comprehensive account of Generation Z in relation to sustainable consumption practices and travel cultures.
Gen Z is regarded as the worlds largest consumer market. The growth and behaviour of this economically significant market will have enormous implications for the future development of the tourism industry and destinations and its long-term sustainability. Characterised as being the first generation to grow up with the Internet and sometimes even referred to as the i-Generation, Gen Z is broadly regarded as having an avid interest in travel but seeks to do so in a way that is socially and environmentally conscious, mobile connected, and grounded in authentic local experiences. Logically structured and featuring contributions from a plethora of experts on the topic, this volume provides a critical examination of Gen Z consumer and travel behaviour in a comparative international context and its implications for the tourism, hospitality, and events industries.
Embellished with illustrative figures and tables throughout, this book will be of pivotal interest not only to policy makers, destination management and marketing organisations (DMOs), and students of tourism, hospitality, sustainable consumption, and consumer culture, but also to those who seek to cater to this key market.
PART I Introduction and context 1 Introduction: Gen Z, tourism, and
sustainable consumption; 2 Sustainable tourism for sustainable development:
is Generation Z greener than Millennials?; PART II Gen Z travel experiences,
behaviours, and patterns 3 Re-positioning Generation Z as drivers of
sustainable development: co-designing tourism with local Gen Zs; 4 Are
Generation Zers Homo vians, Phono sapiens, and Homo ecologicus?
Intergenerational comparison with a reference to the Republic of Korea; 5
Leading the sustainability change? Gen Z business students navigating amid
global disruptions; 6 Motivations and spatiotemporal behaviour in an urban
destination: a comparative analysis between backpackers from Generations Z
and Y; 7 The generational transition of Gen Z tourists behaviour: a
sociological snapshot from the Vesuvius National Park; PART III Generation Z
consumption behaviour in the hospitality sector 8 Generation Z tourists
perception of hotels green practices; 9 Green practices and Gen Zers
behavioural intentions in the hospitality sector; PART IV Gen Z and ethical
consumption 10 Generation Z lifestyle: food activism and sustainable
traveller behaviour; 11 Gen Z tourists perceptions of ethical consumption: a
developing country perspective; 12 Save it to cherish: the rise of wildlife
voluntourism with Generation Z; PART V Conclusions: Gen Z and the future of
tourism 13 Conclusions and futures: are Gen Z the sustainable consumers of
the future?
Siamak Seyfi is an Assistant Professor at the Geography Research Unit of the University of Oulu, Finland. He is also an Adjunct Professor at the Department of Tourism Marketing of the University of Eastern Finland, and a Visiting Associate Professor at the School of Hospitality, Tourism and Events, Taylors University, Malaysia. Using a multidisciplinary/interdisciplinary approach and informed by diverse disciplinary perspectives, his research focuses on tourism mobilities, tourist behaviour, resilience, sustainability, and politics of tourism and peace through tourism. Guided by generational and lifestyle theories, his recent research focuses on political and ethical consumerism with a special focus on the Gen Z cohort.
C. Michael Hall is Ahurei Professor in the Department of Management, Marketing and Tourism, University of Canterbury, New Zealand; Visiting Professor and Docent in Geography, University of Oulu, Finland; Visiting Professor, School of Business and Economics, Linnaeus University, Kalmar, Sweden; Guest Professor, Department of Service Management and Service Studies, Lund University, Helsingborg, Sweden; Visiting Professor, CRiC, Taylor's University, Kuala Lumpur, Malaysia; and Eminent Scholar, Kyung Hee University, Seoul, South Korea. Co-editor of Current Issues in Tourism and Field Editor of Frontiers in Sustainable Tourism, he publishes widely on tourism, sustainability, global environmental change, food, and regional development.
Marianna Strzelecka is Associate Professor at the School of Business and Economics of Linnaeus University, Sweden. She conducts research at the intersection of tourism, rural sociology, and environmental social sciences. Her most recent projects deal with conservation conflicts, a sense of justice, and nature stewardship. While studying nature stewardship in volunteer travel, she has explored hedonic values, self-efficacy, and global citizenship attitudes.
