The word globalization summons up images of transnational corporations and internet-savvy human rights campaigners. This important book brings to our attention a wholly different and quite fascinating phenomenon - vast webs of traders, travelers, and marketers, crossing borders and transforming economies and societies from the bottom up. - Josiah Heyman, University of Texas at El Paso, USA
This is globalization not readily accessible to official inspection or conventional measurements. But ethnographers get to it - and here they show its importance in the emergent world society. - Ulf Hannerz, Stockholm University, Sweden, and author of Anthropology's World