Unlock the secrets to business success with the powerhouse strategies of Taylor Swift
In The Glory of Giving Everything: The Taylor Swift Business Model, author Crystal Haryanto delves into the extraordinary business dynamics behind Taylor Swift's career. This book addresses how Swift has not only revolutionized the music industry but has also created a sustainable brand that resonates deeply with fans. Haryanto provides valuable insights on leveraging personal branding, fan engagement, and innovative marketing in today's competitive landscape.
Packed with timeless lessons, this book outlines how Swift's unique approach to her audience turns fans into avid consumers, making them an integral part of her success. Readers will discover the intricacies of strategic networking and collaboration through a fascinating analysis of Swift's career.
In the book:
Discover how personal branding can be adapted to different markets Learn the importance of viewing customers as stakeholders in your business Explore effective strategies for maximizing viral marketing and merchandising
The Glory of Giving Everything is designed for entrepreneurs, marketers, and fans alike who want to glean insights from one of the most iconic figures in modern entertainment. Whether you're a lifelong Swiftie or new to her world, this book will inspire you to elevate your own business strategies and embrace the artistry of entrepreneurship.
Recenzijos
[ A] great reference book for readers launching start-ups as well as for existing business owners. Booklist
Epigraph ix
List of Exhibits xiii
Foreword xv
Prologue xix
Chapter 1 A Brand of Adaptable Authenticity 1
Chapter 2 Carving Out a Niche 11
Chapter 3 What Does an Economist Know About Songwriting? 29
Chapter 4 The Layered Musical Universe 47
Chapter 5 Fans: Consumer and Stakeholder 57
Chapter 6 Friends: Candid and Strategic 83
Chapter 7 Reaching Your Billionaire Era 95
Chapter 8 Impact, Implicated 113
Chapter 9 For the Critics 125
Chapter 10 The Evolution of Miss Americana 143
Epilogue 155
Endnotes 163
Acknowledgments 203
Index 205
CRYSTAL HARYANTO works in economic consulting in San Francisco. She graduated with High Honors from UC Berkeley in 2023 with degrees in economics, cognitive science, and public policy. She was a two-time winner of the Cal Alumni Leadership Award.
She founded Artistry, Policy, & Entrepreneurship: Taylors Version, a course that received global media coverage, including a televised broadcast on CBS.
Crystals work as a philanthropist has taken her to Bulgaria, where she taught ballet to Syrian refugee children, and Zambia, where she delivered bicycles to villagers in schools, health clinics, and dairy farms.
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