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Chapter 1 Getting the Best Google Analytics Data for Your Library |
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5 | (4) |
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Best Practices for Google Analytics Tracking |
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5 | (3) |
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8 | (1) |
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8 | (1) |
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Chapter 2 Using Google Tag Manager in Your Library |
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9 | (5) |
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Getting Started with Google Tag Manager |
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9 | (1) |
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Creating Your First Tag in Google Tag Manager |
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9 | (2) |
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Creating Events in Google Tag Manager |
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11 | (1) |
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12 | (1) |
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12 | (1) |
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12 | (1) |
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13 | (1) |
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Chapter 3 Improving Google Analytics for Journal Search and Link Resolver Tools |
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14 | (7) |
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Why Install Google Analytics? |
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14 | (1) |
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Installing Google Tag Manager on Your Link Resolver or Journal Search |
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14 | (1) |
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Potential Events to Track Using Google Tag Manager |
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15 | (1) |
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Zero Results Search Event |
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15 | (2) |
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Enhancing Google Analytics Data for Your Journal Search or Link Resolver |
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17 | (3) |
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20 | (1) |
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20 | (1) |
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Chapter 4 Customizing Google Analytics for the Library Catalog or Discovery Service |
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21 | (5) |
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Why Add Google Analytics to Library Catalogs and Discovery Services? |
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21 | (1) |
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Implementing Google Tag Manager on a Library Catalog or Discovery Service |
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21 | (2) |
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Events to Track for Your Catalog or Discovery Service |
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23 | (1) |
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Enhancing Google Analytics Data for the Catalog or Discovery Service |
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24 | (1) |
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25 | (1) |
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25 | (1) |
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Chapter 5 Optimizing Google Analytics for LibGuides |
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26 | (5) |
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Why Install Google Analytics Anyway? |
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26 | (1) |
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Adding Google Tag Manager to LibGuides |
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26 | (1) |
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Useful Events to Track with Google Tag Manager |
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27 | (1) |
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Guide-Level Reports in Google Analytics |
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28 | (1) |
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Getting the Guide-Level Reports to Guide Editors |
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29 | (1) |
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29 | (1) |
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29 | (2) |
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Chapter 6 Implementing Google Analytics for a Consortial Digital Repository |
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31 | (7) |
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Why Install Google Analytics on a Digital Repository? |
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31 | (1) |
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Configuring Google Tag Manager and Google Analytics for DSpace: Digital Collections of Colorado Case Study |
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32 | (1) |
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Using Google Tag Manager to Track Events in DSpace |
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33 | (1) |
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Using Google Analytics Custom Reports for Creating and Sharing Reports |
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34 | (1) |
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35 | (1) |
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36 | (1) |
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37 | (1) |
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Chapter 7 Measuring the Success of Your Social Media Presence with Google Analytics |
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38 | |
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Installing Google Analytics for Tracking Social Media |
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38 | (1) |
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Google Analytics Social Reports |
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38 | (1) |
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Improving Social Media Tracking with Campaign URLs and UTM Parameters |
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39 | (3) |
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Measuring the Success of a Social Media Campaign URL |
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42 | (1) |
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42 | (1) |
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42 | |
