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Grassroots Marketing: Getting Noticed in a Noisy World [Minkštas viršelis]

  • Formatas: Paperback / softback, 306 pages
  • Išleidimo metai: 01-Jul-2006
  • Leidėjas: Chelsea Green Publishing Co
  • ISBN-10: 1890132683
  • ISBN-13: 9781890132682
Kitos knygos pagal šią temą:
Grassroots Marketing: Getting Noticed in a Noisy WorldDidesnis paveikslėlis
  • Formatas: Paperback / softback, 306 pages
  • Išleidimo metai: 01-Jul-2006
  • Leidėjas: Chelsea Green Publishing Co
  • ISBN-10: 1890132683
  • ISBN-13: 9781890132682
Kitos knygos pagal šią temą:
Pastovi nuoroda: https://www.kriso.lt/db/9781890132682.html
Raktažodžiai:
In this revised edition of Marketing Without Megabucks (1993), a Massachusetts-based consultant hawks key marketing and copywriting tricks for low-budget self-promotion via traditional media and cyberspace. Includes examples and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Acknowledgments ix
If You've Already Read Marketing Without Megabucks xi
Part I: KEY CONCEPTS
Skeptics---Please Start Here
1(3)
Image and Market
4(9)
Copywriting 101
13(9)
By Design
22(6)
Mastering Myriad Media
28(2)
Media Publicity: The Hidden Goldmine
30(6)
Who Needs to Know: Assembling Your Press List
36(5)
Part II: PRINT PROMOTION
Better Than the Grapevine: Writing Your Media Releases
41(16)
In-Depth Print Coverage: The Best Publicity Money Can't Buy
57(13)
Let Fingers Do the Walking---and Find You
70(8)
Unlock the Secrets of the Classified Page
78(9)
On Display
87(6)
Ask for a Bargain
93(6)
Squeeze the Most from the Post, Part I
99(23)
Squeeze the Most from the Post, Part II
122(5)
Visual Marketing
127(15)
A Substantial Impression: Publicity Materials Your Prospects Will Hold On To
142(10)
Part III: ELECTRONIC EXPOSURE
Free Publicity over the Airwaves
152(6)
And Now a Word from Our Sponsor: Advertising in the Electronic Media
158(8)
New Media
166(5)
Part IV: INCREDIBLE INTERNET
Getting Started in Cyberspace
171(8)
Domain Do's and Don'ts
179(5)
E-Mail Marketing Miracles
184(13)
The ``Sig''---Your Cyberspace Business Card
197(5)
Wonderful World Wide Web
202(7)
Build Brand Identity and Traffic
209(11)
Banner Advertising on the Web
220(7)
Integrating Databases and the Internet
227(3)
Other Online Adertising and Promotional Tools
230(5)
Part V: PHONE AND FACE
World-Class Customer Service
235(5)
Friendly and Welcome Telemarketing
240(9)
Successful Sales Presentations
249(8)
Trade Show Triumphs
257(9)
A Storehouse of Tricks
266(7)
Repeat and Referal Customers
273(2)
Part VI: THE GROWTH CURVE
Who Do You Know?
275(4)
Climbing the Mating Mountain: Selling Your Expertise
279(6)
Tick Them Off
285(4)
Branding: The Buzz
289(3)
Resources 292(5)
Index 297