El. knyga: Green Entrepreneur Handbook: The Guide to Building and Growing a Green and Clean Business

Written by a practicing business attorney with startup experience in the environmental and technology sectors, Green Entrepreneur Handbook: The Guide to Building and Growing a Green and Clean Business assists entrepreneurs in tackling the wide variety of opportunities to go green. It helps you incorporate clean technology, environmental practices, and green business approaches into your work environment.

The first section of the book lays the groundwork for any new entrepreneur to understand the history of the environmental and clean technology movements. The next section takes a new business from initial idea to sales of the product or service. Emphasizing aspects unique to the green business environment, the third part provides a sound understanding of energy generation and distribution, addresses regulatory impacts, and explores programs designed to spur clean technology development. In the fourth section, the author covers lessons learned and emerging challenges. The final part focuses on lessons, tools, resources, and fundamentals essential to any entrepreneur, such as market research and smart intellectual property management.

Features

-Provides an understanding of how to work with and sell to utilities

-Discusses fundraising outlets for green businesses

-Presents detailed descriptions and analyses of opportunities to work with government, including from grants, loans, incentive programs, taxes, government contracting, and partnering

-Lists numerous examples of how to make your business more green

-Explains how to be prepared and save money by using checklists Web links, and key startup tools aimed at green businesses

-Includes a case study that represents an actual startup-like situation for a set of greentrepreneurs

-Addresses key challenges of many new businesses, such as raising money and making sales

A one-stop resource for green entrepreneurs, this comprehensive handbook equips you with the tools and knowledge to fully appreciate the unique challenges of developing a green business. Discussions of timely topics, advice, and additional resources are available on the book's Web site.

This guide for environmentally conscious entrepreneurs provides industry-neutral advice on all aspects of starting a green business. Divided into sections, the work opens with an overview of opportunities and reasons for pursuing green businesses and proceeds to lay out detailed explanations of fundamental business practices from a green perspective, including understanding green energy, government incentives and regulations, marketing and business planning, employees and labor policies, raising capital and protecting intellectual property. Many topics are discussed in detail recommending specific strategies and actions. The volume includes numerous notes and sidebars and access to additional online content is provided. Koester is a lawyer specializing in entrepreneurial business. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

Written by a practicing business attorney with startup experience in the environmental and technology sectors,Green Entrepreneur Handbook: The Guide to Building and Growing a Green and Clean Business assists entrepreneurs in tackling the wide variety of opportunities to go green. It helps you incorporate clean technology, environmental practices, and green business approaches into your work environment.

Part I
The first section of the book lays the groundwork for any new entrepreneur to understand the history of the environmental and clean technology movements. The author explains the motivation ofgreentrepreneurs, the drivers of the green revolution into the future, and how to find the right market for your solution.

Part II
The next section takes a new business from initial idea to sales of the product or service. The book addresses where greentrepreneurs can find ideas around which to build a business; how to form a company to execute the business concept; how to find and retain founders, employees, advisors, and directors; how to raise money and make sales; and the importance of intellectual capital and assets.

Part III
Emphasizing aspects unique to the green business environment, the third part provides a sound understanding of utilities and energy generation and distribution and explores funding through project finance. It also looks at the players and process of selling to the government; the federal, state, and local regulatory impacts; government incentives and tax programs designed to spur clean technology development; and grants, loans, and other funds as sources of capital.

Part IV
In the fourth section, the author covers lessons learned and emerging challenges. He offers practical suggestions for going green that businesses can implement themselves and describes current green certifications. He also examines the role of venture capital and institutional investors in green innovation, international trends in green business, and the potential for exit events, such as public offerings, mergers, and acquisitions.

Part V
The final part focuses on lessons, tools, resources, and fundamentals essential to any entrepreneur. It discusses market research and business planning, details of forming a business, issues of employing people, smart intellectual property management, obstacles encountered in a difficult fundraising climate, and much more.

A one-stop resource for green entrepreneurs, this comprehensive handbook equips you with the tools and knowledge to fully appreciate the unique challenges of developing a green business. Discussions of timely topics, advice, and additional resources are available at www.greentrepreneur.org