Atnaujinkite slapukų nuostatas

Grow, Build, Sell, Live: A Practical Guide to Running and Building an Agency and Enjoying It [Kietas viršelis]

4.00/5 (3 ratings by Goodreads)
(Public Relations and Communications Association, UK), (Public Relations and Communications Association, UK)
  • Formatas: Hardback, 192 pages, aukštis x plotis x storis: 198x129x19 mm, weight: 306 g
  • Serija: PRCA Practice Guides
  • Išleidimo metai: 30-Sep-2019
  • Leidėjas: Emerald Publishing Limited
  • ISBN-10: 1787568865
  • ISBN-13: 9781787568860
Kitos knygos pagal šią temą:
Grow, Build, Sell, Live: A Practical Guide to Running and Building an Agency and Enjoying ItDidesnis paveikslėlis
  • Formatas: Hardback, 192 pages, aukštis x plotis x storis: 198x129x19 mm, weight: 306 g
  • Serija: PRCA Practice Guides
  • Išleidimo metai: 30-Sep-2019
  • Leidėjas: Emerald Publishing Limited
  • ISBN-10: 1787568865
  • ISBN-13: 9781787568860
Kitos knygos pagal šią temą:
Pastovi nuoroda: https://www.kriso.lt/db/9781787568860.html
Raktažodžiai:
If you are thinking about starting your own consultancy; have started one and hit your first round of growing pains, or are a veteran looking at an exit, this book is for you.

If you are thinking about starting your own agency; have started one and hit your first round of growing pains, or are a veteran looking for an exit, this book is for you.
In it you’ll find practical and implementable advice and tools to address the day-to-day reality of running a successful agency – with a lot less of the stress and angst that usually goes with it.

If you’re like most agency leaders, you’ll spend the majority of your time on three areas – your people, clients and new business. These are all important levers for consultancy growth. But two other areas need at least the same level of attention – the numbers and YOU. Yes you. Too often the owner doesn’t invest enough in their own needs – and this lack of ‘investment’ in themselves can really hurt when the business needs them most.
So, in addition to giving guidance on people, clients and new business, we’ve made sure that you and the numbers are both covered off in detail. We talk a lot about choices – and the fact that we have more choice about what happens next than we think we have.

The consultancy CEO/MD role can seem like an endless stream of issues to handle and fires to put out. It can leave you feeling as if your team, or your clients, are running your business rather than you. And, that your company runs your life rather than helping you to create the life you want to lead.
That's where this book comes in.

We’ve put together practical and implementable guidance on how to manage your consultancy so that you’re in control, and most importantly so that it gives you what you want from your life.

We’ve tried to make the content as practical as possible. It draws on proven approaches and some helpful science. It also quotes some real-life examples from leaders we know. We’ve changed the names to protect the innocent! You’ll find handy check lists at the end of each chapter.

We talk a lot about growth. Not because being big is best, but because in our experience, controlled growth is essential to getting the best from and for your people and your business. But much depends on why you started the business in the first place. Which brings us back to choices.

We wrote this book, not to be prescriptive but to encourage you to think about your choices more, and to think about them earlier. We want you to understand your choices. We want you to make them conscious rather than unconscious choices. Only then you can work on them, rather than have them work on you.

Recenzijos

'Whether youre an existing or wannabe PR agency boss, stop whatever you are doing and buy this book. Its so good, I wish Id written it. With explicit guidelines on how formalising your purpose can revolutionise your culture and cashflow, and a must read section on innovation, its the best investment youll make this year. Hands off my copy!' -- Sarah Waddington, Founder and Editor of #FuturePRoof and Vice-President of the Chartered Institute of Public Relations Crispin has been helping me develop my agency for the past six years. Thanks to his suggestions Ive made major changes in financial, HR and client management. This has transformed our profitability and enabled me to develop a sustainable business that is helping me achieve my personal life goals. I recommend Crispin and Richards book to anyone intent on building a great agency. -- Patrik Schober, CEO PRAM Consulting, Prague This guide will not only inspire, but more importantly also focus minds on what really matters at an agency, giving owners renewed vigour to actually get out of bed in the morning. It should help distil disparate ideas into a coherent strategic overview, ensuring companies have a clear purpose to be successful. -- Henry Griffiths, Partner, Little Red Rooster PR Running an agency has unique challenges, stresses and opportunities for growth. If Id read this book 15 years ago, I would have made many different decisions, and reached them with more focus and less turmoil. In short, reading this book is one the best investments you can make in yourself, and your business. I've read several books on agency performance in the 30 years Ive run my firm, and this is possibly the most incisive, and useful. -- Amy Bermar, President, Corporate Ink, Boston, USA This book is a great resource for PR agency owners and anyone wishing to build a great agency. I wish I had read it when I founded my agency. Every business leader working in a people-based business should have a look at it, the real-life examples can be helpful in every stage of the agency life-cycle: start-up, growth, sale or succession. -- Diego Biasi, Founder & CEO, BPRESS, Italy Whether youre an existing or wannabe PR agency boss, stop whatever you are doing and buy this book. Its so good, I wish Id written it. With explicit guidelines on how formalising your purpose can revolutionise your culture and cashflow, and a must-read section on innovation, its the best investment youll make this year. Hands off my copy! -- Sarah Waddington, Founder and Editor of #FuturePRoof and Vice-President of the Chartered Institute of Public Relations

List of Figures
ix
Foreword xi
Acknowledgements xiii
Introduction - Building a Great Agency - One Choice at a Time 1(4)
1 The Dangers of Travelling Hopefully and How a Purpose Becomes a Plan
5(16)
2 If You're Running a People Business, Then Make People Your Business
21(14)
3 Culture Matters -- It Will Determine How Fast You Succeed
35(14)
4 Successful Agencies Need Good Leaders
49(16)
5 Great Client Relationships Are Built on Respect Not Emotion
65(18)
6 Cobbler's Children Is Cobblers -- Why Marketing Matters?
83(18)
7 Making Your Innovation Choices Pay-off
101(18)
8 New Business - The Life Blood of All Agencies
119(14)
9 The Money Matters - It's What Agencies Are Really About
133(18)
10 Make Sure the Business Is Good Enough to Sell - From Day One
151(16)
References 167(4)
Index 171
Richard Houghton works as a specialist management consultant to agencies in marketing services, focusing on growth. He spent the first 25 years of his career working in public relations consultancies in the UK and Europe, holding senior management and managing director positions in three top ten agencies. He also ran his own technology agency for a decade. During his career he has dealt with a very wide range of management challenges including merging three agencies to create a new firm, divisional and agency turn rounds, and the launch of an agency. A columnist for PR Week, he writes on the business of public relations in the monthly Agency Doctor column. A past president of the International Communications Consultants Organisation, Richard sits on its Board of Management and is a former Chairman and founding Fellow of the PRCA. Crispin Manners is CEO and Founder of Onva Consulting. He is also Chairman of The Employee Engagement Alliance and a Director of The Employee Engagement Awards. A Founding Fellow and Past Chairman of the Public Relations and Communications Association (PRCA), he was one of the youngest Fellows of the Chartered Institute of Public Relations (CIPR) and is a Fellow of the Institute of Directors. Crispin grew his business from 3 to 66 people. In the process he led the company to be the fastest growing PR company in the UK, the #2 performer over a decade and one of the Top 5 PR firms to work for. It was later ranked Ofex Company of the Year and received the accolade of the UK's Innovative Company of the Year. He now specialises in driving growth through employee engagement and advises a number of PR agencies around the world on how to achieve their potential.