Focused on low-cost, strategic marketing concepts that will creatively promote a compelling product or service, Guerrilla Marketings winning approach relies on knowledge, time, energy, and imagination rather than a big marketing budget. Now, the winning continues with Guerrilla Marketing Volume 3.
What makes the Guerrilla Marketing book series unique?
Within Guerrilla Marketing Volume One, Jason Myers and Merrilee Kimble reviewed the strong foundational elements of Guerrilla Marketing. Guerrilla Marketing Volume Two included many new Guerrilla Marketing tools, tactics, and tipsgiving readers even more options to choose from. But Guerrilla Marketing Volume Three, the newest edition in this series, provides a great refresher of the strong foundation elements of Guerrilla Marketing while diving into the Guerrilla Marketing toolbox packed full of successful tools, tactics, and tips to try.
For those who are new to Guerrilla Marketing (or those who want to learn more), Jason and Merrilee offer a FREE companion course (visit gMarketing.com/Club) to help anyone build their rock-solid Guerrilla Marketing foundation. This FREE companion course includes video tutorials, exercises, and the necessary tools for readers to build a crucial foundation from which their Guerrilla Marketing success will be born. Please know this: businesses with a poor foundation will fail.
How will you use this All New series of Guerrilla Marketing books for your success?
Jason and Merrilee are thrilled for readers who have selected to add Guerrilla Marketing Volume Three to their collection of the All New series of Guerrilla Marketing books.
Guerrilla Marketing is a 360-degree consistent methodology that weaves through every aspect of a business. With each marketing tactic woven together, each volume will refer readers to other related sections and tactics in the current book their reading or within volumes, so that business owners can develop a cohesive and consistent marketing approach that works for them.
Guerrilla Marketing is intelligent marketing that utilizes knowledge, strategy, and a plan that is supported with a toolbox of tactics. With this All New series of Guerrilla Marketing books, readers can access a toolbox full of low-cost, unconventional, and creative tactics to choose from, in order to convey and promote their compelling product(s) or service(s) and to drive their competition mad.
Daugiau informacijos
Target entrepreneurs and small- and medium-sized businesses Work with a professional book publicist Blog and write as a guest for other blogs and e-publications Speak at business conferences, seminars, colleges, and universities Employ Guerilla Marketing tactics to spread the word Connect with audience on various social media platforms Distribute biweekly e-newsletter to list of 15K+ Submit to major industry reviewers, including Publishers Weekly and Foreword Reviews
| Acknowledgments |
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xi | |
| Preface |
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xii | |
| Welcome To Volume Three |
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xiii | |
| What Makes This Volume of Books Unique? |
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xiv | |
| Introduction |
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xvi | |
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Section I The Strong Foundation of Guerrilla Marketing Success |
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1 | (24) |
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2 | (4) |
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1.11 Intelligent Guerrilla Marketing |
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6 | (4) |
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10 | (2) |
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1.13 Consumer Decision-Making |
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12 | (2) |
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14 | (3) |
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17 | (2) |
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19 | (2) |
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21 | (4) |
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Section II Guerrilla Maximedia Marketing |
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25 | (16) |
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27 | (3) |
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30 | (4) |
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34 | (3) |
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2.19 Alternate Out-of-Home (OOH and DOOH) Advertising |
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37 | (4) |
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Section III Guerrilla Minimedia Marketing |
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41 | (12) |
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43 | (3) |
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46 | (2) |
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3.32 Experiential Marketing |
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48 | (3) |
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51 | (2) |
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Section IV Guerrilla E-Media Marketing |
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53 | (38) |
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4.57 Marketing and Sales Funnels |
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56 | (4) |
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60 | (2) |
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62 | (3) |
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65 | (1) |
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4.61 I Customer Relationship Management Platforms (CRMs) |
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66 | (2) |
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68 | (2) |
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4.63 Online B2B Networking |
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70 | (3) |
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73 | (1) |
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4.65 Artificial Intelligence (AI) Overview |
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74 | (3) |
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4.66 AI Marketing Copy and Content |
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77 | (2) |
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79 | (1) |
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4.68 AI and Marketing Performance |
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80 | (2) |
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82 | (1) |
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83 | (1) |
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84 | (4) |
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88 | (1) |
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4.73 Responsive Search Ads |
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89 | (2) |
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Section V Guerrilla Info-Media Marketing |
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91 | (16) |
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5.19 Creating Sharable Content |
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93 | (5) |
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5.20 Creating Personalized Content |
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98 | (3) |
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5.21 Creating Sellable Content |
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101 | (2) |
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5.22 Advertorials and Magalogs |
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103 | (2) |
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5.23 Creating Social Desire |
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105 | (2) |
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Section VI Guerrilla Human-Media Marketing |
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107 | (20) |
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6.23 Appealing to Emotions |
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109 | (3) |
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6.24 Business Personality |
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112 | (2) |
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114 | (1) |
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6.26 Conversation Starters |
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115 | (3) |
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118 | (3) |
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121 | (1) |
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122 | (2) |
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124 | (3) |
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Section VII Guerrilla Non-Media Marketing |
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127 | (16) |
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7.24 Exclusive Experiences |
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129 | (2) |
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131 | (2) |
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133 | (1) |
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134 | (2) |
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136 | (1) |
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7.29 Blockchain Solutions |
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137 | (3) |
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140 | (3) |
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Section VIII Guerrilla Company Attributes |
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143 | (38) |
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146 | (3) |
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8.44 Customer Lifetime Value (CLV or LTV) |
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149 | (4) |
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153 | (2) |
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8.46 Appeal to the Senses |
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155 | (2) |
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8.47 AI Business Optimization |
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157 | (3) |
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160 | (1) |
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8.49 Perception and Reality |
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161 | (1) |
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162 | (3) |
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8.51 International Expansion |
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165 | (3) |
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8.52 International Fulfillment and Shipping |
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168 | (2) |
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170 | (2) |
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8.54 Customer Segmentation |
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172 | (2) |
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174 | (2) |
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176 | (2) |
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178 | (3) |
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Section IX Guerrilla Company Attitudes |
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181 | (20) |
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184 | (2) |
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186 | (5) |
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9.29 Relationship Builder |
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191 | (1) |
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192 | (2) |
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194 | (1) |
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195 | (2) |
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9.33 Thirst for Knowledge |
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197 | (1) |
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9.34 Right People, Right Places |
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198 | (1) |
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199 | (2) |
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Section X Guerrilla Marketing Case Studies |
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201 | (20) |
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202 | (1) |
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Guerrilla Marketing Case Study 9 |
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203 | (4) |
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Guerrilla Marketing Case Study 10 |
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207 | (5) |
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Guerrilla Marketing Case Study 11 |
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212 | (4) |
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Guerrilla Marketing Case Study 12 |
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216 | (5) |
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Section XI 125+Free Tools |
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221 | (32) |
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125+ Free Tools to Propel Your Guerrilla Marketing Success into Profits |
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222 | (31) |
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Section XII Guerrilla Marketing Definitions |
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253 | (27) |
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254 | (21) |
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275 | (2) |
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277 | (1) |
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What the Guerrilla Marketing Book Series Will Do for You and Your Business |
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278 | (2) |
| About the Authors |
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280 | (4) |
| Endnotes |
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284 | (12) |
| Index |
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296 | |
Jason Myers is the Chairman of Guerrilla Marketing Global LLC, and co-author of the Guerrilla Marketing volume of books. He is a perpetual sponge for knowledge and a long-time marketer, entrepreneur, and business leader who has co-authored several books. Jasons Guerrilla Marketing journey began over three decades ago. Since then, he has been involved with starting, growing, and selling multiple businesses, from: startups to multi-billion-dollar Fortune 50 enterprises in many industries. He has used Guerrilla Marketing and agile scaling process principles in his role as: founder, investor, or executive. Jason currently works with businesses world-wide of all sizes and stages, to deploy effective and efficient marketing and growth strategies. He is extensively teaching, coaching, consulting, and speaking on the topics of marketing for organizations. His ongoing efforts to learn, apply, and teach are instrumental in shaping the future of Guerrilla Marketing, which is an ongoing series of books, courses, and events to provide powerful methodologies to todays businesses.
Jason has served on boards and in key roles with various private and philanthropic organizations where his business acumen helps to shape the world we live in. He uses his experience as an early entrepreneur to help people to succeed by being Guerrilla in all areas of business. His blend of operational and marketing experience is a key driver in making Guerrilla Marketing actionable for the worlds businesses.
Merrilee Kimble is an entrepreneur, the Chief Creative Officer of Guerrilla Marketing Global, LLC and a co-author of the Guerrilla Marketing volume of books. With a degree in Business/Marketing and extensive experience and accolades with a Fortune 50 company, Merrilee has managed multi-million-dollar advertising and marketing activities and budgets to execute successful multi-language marketing. The combination of large-corporation marketing and advertising, boot-strapped entrepreneurial management and marketing endeavors and global marketing practices observed as an avid traveler, has created a diverse pool of experience that she utilizes to help shape the future of Guerrilla Marketing. As marketing is becoming more complex, by the day, she is passionate about making sure Guerrilla Marketing is here for businesses now and long into the future.
Merrilee is focused on helping businesses build a strong marketing foundation and turn complicated marketing into the simple and delightful task of continually executing fresh and consistent marketing tactics with easy-to-use tools that help them know, attract, and connect with their customers, while their profits soar. Guerrilla Marketing is an ever-evolving opportunity for businesses to succeed and our volume of books will keep businesses grounded in powerful knowledge that allows them to successfully reach for the stars.
