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Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars 2nd Revised edition [Minkštas viršelis]

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  • Formatas: Paperback / softback, 352 pages, aukštis x plotis x storis: 229x152x25 mm, weight: 372 g, Illustrations
  • Išleidimo metai: 17-Sep-2008
  • Leidėjas: Adams Media Corporation
  • ISBN-10: 1598698451
  • ISBN-13: 9781598698459
Kitos knygos pagal šią temą:
Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars 2nd Revised editionDidesnis paveikslėlis
  • Formatas: Paperback / softback, 352 pages, aukštis x plotis x storis: 229x152x25 mm, weight: 372 g, Illustrations
  • Išleidimo metai: 17-Sep-2008
  • Leidėjas: Adams Media Corporation
  • ISBN-10: 1598698451
  • ISBN-13: 9781598698459
Kitos knygos pagal šią temą:
Pastovi nuoroda: https://www.kriso.lt/db/9781598698459.html
Raktažodžiai:

The Internet has not only changed the sheer vastness of services and products available to consumers, but it's significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right timeand at a fraction of the cost. Completely updated and revised, this book uses the expertise of today's top media gurus to show you how to get the word out about your product or business and reach even more buyerswithout the cost of a traditional big budget campaign!

INTRODUCTION xiii
CHAPTER 1 Put Yourself on the Map 1
CHAPTER 2 Introduce Yourself with a Sound Bite 11
CHAPTER 3 Your Campaign Starts with You 19
CHAPTER 4 Build Relationships to Build Empires 25
CHAPTER 5 Zero In on Your Market Save Time, Money, and Aggravation 33
CHAPTER 6 Press Releases: Grab 'Em Fast and Don't Let Go 39
CHAPTER 7 Media Lists: Play the Numbers Game 49
CHAPTER 8 Media Kits—Guerrilla Style 57
CHAPTER 9 Follow Up, Follow Up, Follow Up 67
CHAPTER 10 Fifteen Things the Media Loves and Fifteen Things It Hates 77
CHAPTER 11 Find Your Uniqueness and Capitalize on It 85
CHAPTER 12 Promote Early, Forcefully, and Fast 93
CHAPTER 13 Set a Campaign Budget and Timeline 97
CHAPTER 14 Training for Today's Media 109
CHAPTER 15 Always Be Too Prepared for an Interview 119
CHAPTER 16 Prepare for the Unpleasant 127
CHAPTER 17 Keep Up to Date! 133
CHAPTER 18 Think "Headlines" 137
CHAPTER 19 Participate in Special Events 141
CHAPTER 20 Get Others to Spread the Word 147
CHAPTER 21 Utilize Ethnic, Race-Based, and Specialized Groups 153
CHAPTER 22 Get Published 163
CHAPTER 23 Design a Seminar 171
CHAPTER 24 Teleseminars and Virtual Tours 179
CHAPTER 25 Become a Public Speaker 187
CHAPTER 26 Radio: How to Get Booked, Get On-Air, and Start Your Own Program 197
CHAPTER 27 Online Publicity Strategies 203
CHAPTER 28 Grow Your Business with a Web Site 211
CHAPTER 29 Welcome to the Blogosphere 225
CHAPTER 30 Podcasts: Send Out Your Message and Reel In Publicity 237
CHAPTER 31 E-mail Blasts and Other Online Options 247
CHAPTER 32 Growing Pains—How to Hire the Right PR People 255
CHAPTER 33 Crises Control—Confront Disasters and Turn Them Around 263
CHAPTER 34 Conclusion 267
APPENDIX A Newsletters 274
APPENDIX B The Guerrilla Marketing Hall of Fame 275
APPENDIX C Reference Materials 277
Press Releases
278
Fact, Tips, and Stats Sheets
288
Biographies
296
Story Angles
302
Q & A
304
Testimonials
324
INDEX 327
Jay Conrad Levinson, creator of the Guerrilla series is the president of his own marketing and consulting firm. He lives in San Rafael, CA. Rick Frishman is the president of Planned Television Arts. He lives in Jericho, NY. Jill Lublin is an internationally acclaimed speaker on public relations and marketing topics. She lives in Marin County, CA.