Guerrilla Publicity provides expert advice for how to use publicity in the 21st Century, including Blogs, Podcasting and Social Networking. It is the PR bible and sets the foundation for practical PR campaigns. Within Guerrilla Publicity, PR gurus, Jill Lublin and Rick Frishman, help those in business launch their publicity campaigns into the twenty-first century. This completely updated version of the publicity bible lays out the foundation of practical PR knowledge, while bringing everyone up to date with the latest Web-based publicity strategies. Throughout Guerrilla Publicity, readers learn how to capitalize on low-cost (and sometimes cost free) technologies so they can:
Offer expert advice over the internet with podcastsSend out an e-mail blast to quickly reach consumers about the latest products or servicesConnect with their clients on social networking sitesConduct effective virtual seminarsBuild out their website in order to build name recognition Guerrilla Publicity - a well-known child of the Guerrilla Marketing Seriesis an easy to use book that is perfect for every level of knowledge.
Daugiau informacijos
Post regularly to LinkedIn (10.7K+ followers) and Twitter (6.1K+ followers)
Target local and national media
Submit to all major industry reviewers
Speak nationally
| Acknowledgments |
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vii | |
| Introduction to the Third Edition |
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xiii | |
| Introduction to the Second Edition |
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xv | |
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Chapter 1 Put Yourself On The Map |
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1 | (9) |
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Chapter 2 Introduce Yourself With A Sound Bite |
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10 | (7) |
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Chapter 3 Your Campaign Starts With You |
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17 | (5) |
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Chapter 4 Build Relationships To Build Empires |
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22 | (7) |
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Chapter 5 Zero In On Your Market---Save Time, Money, And Aggravation |
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29 | (6) |
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Chapter 6 Press Releases: Grab 'Em Fast And Don't Let Go |
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35 | (9) |
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Chapter 7 Media Lists: Play The Numbers Game |
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44 | (7) |
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Chapter 8 Media Kits---Guerrilla Style |
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51 | (9) |
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Chapter 9 Follow Up, Follow Up, Follow Up |
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60 | (10) |
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Chapter 10 Fifteen Things The Media Loves---And Fifteen Things It Hates |
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70 | (8) |
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Chapter 11 Find Your Uniqueness And Capitalize On It |
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78 | (8) |
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Chapter 12 Promote Early, Forcefully, And Fast |
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86 | (4) |
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Chapter 13 Set A Campaign Budget And Timeline |
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90 | (11) |
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Chapter 14 Training For Today's Media |
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101 | (10) |
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Chapter 15 Always Be Too Prepared For An Interview |
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111 | (6) |
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Chapter 16 Prepare For The Unpleasant |
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117 | (6) |
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Chapter 17 Keep Up To Date! |
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123 | (4) |
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Chapter 18 Think "Headlines" |
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127 | (4) |
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Chapter 19 Participate In Special Events |
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131 | (6) |
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Chapter 20 Get Others To Spread The Word |
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137 | (5) |
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Chapter 21 Utilize Ethnic, Race-Based, And Specialized Groups |
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142 | (9) |
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151 | (7) |
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Chapter 23 Design A Seminar |
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158 | (7) |
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Chapter 24 Teleseminars And Virtual Tours |
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165 | (7) |
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Chapter 25 Become A Public Speaker |
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172 | (9) |
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Chapter 26 Radio: How To Get Booked, Get On-Air, And Start Your Own Program |
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181 | (5) |
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Chapter 27 Online Publicity Strategies |
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186 | (7) |
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Chapter 28 Grow Your Business With A Website |
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193 | (14) |
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Chapter 29 Welcome To The Blogosphere |
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207 | (10) |
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Chapter 30 Podcasts: Send Out Your Message And Reel In Publicity |
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217 | (9) |
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Chapter 31 E-Mail Blasts And Other Online Options |
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226 | (11) |
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Chapter 32 Growing Pains---How To Hire The Right Pr People |
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237 | (7) |
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Chapter 33 Crises Control---Confront Disasters And Turn Them Around |
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244 | (4) |
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248 | (5) |
| Appendix A Newsletters |
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253 | (1) |
| Appendix B The Guerrilla Marketing Hall of Fame |
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254 | (2) |
| Appendix C Reference Materials |
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256 | (1) |
| Press Release |
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257 | (2) |
| Press Release For Karen Simmons |
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259 | (4) |
| Press Release For Offshore |
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263 | (3) |
| Fact Sheet About Autism Today |
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266 | (2) |
| Facts And Tips After You Say `I Do' |
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268 | (2) |
| Oil Industry |
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270 | (3) |
| Biography |
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273 | (2) |
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| Biography |
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275 | (2) |
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| Biography |
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277 | (2) |
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| Story Angles 20 Story Angles |
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279 | (2) |
| Q&A |
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281 | (7) |
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| O&A |
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288 | (9) |
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| Testimonials Praise For Books |
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297 | (2) |
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| About the Authors |
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299 | (3) |
| Rick's Resources |
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302 | |
Rick Frishman, Publisher at Union Square Publishing in New York and founder of Planned Television Arts (now called Media Connect), has been one of the leading book publicists in America for over 43 years. He works with many of the top book editors, literary agents, and publishers in America, including Simon and Schuster, Harper Collins, and Random House. Rick is co-author of 18 books, including Author101, 250 Rules of Business, Guerrilla Publicity and Networking Magic. He has worked with hundreds of bestselling authors, such as Mitch Albom, Bill Moyers, Stephen King, Caroline Kennedy, Mayor Ed Koch, Howard Stern, President Jimmy Carter, Sophia Loren, and Smokey Robinson. Rick has appeared on hundreds of radio shows and more than a dozen TV shows nationwide, including Oprah, Fox News and Bloomberg TV. He has also been featured in the New York Times, Wall Street Journal, Associated Press, Selling Power Magazine, New York Post, and scores of other publications. He has appeared on stage with notables such as Sir Richard Branson, The Dalai Lama, T. Harv Eker, and Jack Canfield. Rick has a BFA in acting and directing and a BS in communications from Ithaca College. He is a sought-after lecturer on publishing and public relations. He is the founder of Author101University which has presented over 32 events since 2002. Rick and his wife, Robbi, live in Long Island, NY. Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness, and Referrals. She is the author of four best-selling books, including Get Noticed...Get Referrals. She is also the co-author of Guerrilla Publicity and Networking Magic. Her latest book, Profit of Kindness, is #1 in four categories. Jill is a master strategist on how to position a business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years of experience working with over 100,000 people, plus national and international media. Jill teaches Publicity Crash Courses as both live events and live webinars. She consults and speaks all over the world. Jill also helps authors to create book deals with major publishers and agents, as well as obtain foreign rights deals.
