Part I. THE GUTENBERG PARENTHESIS
1. The Parenthesis
2. Print's Presumptions
3. Trepidation
Part II. INSIDE THE PARENTHESIS
4. What Came Before
5. How to Print
6. Gutenberg
7. After the Bible
8. Print Spreads
9. The Troubles
10. Creation with Print
11. The Birth of the Newspaper
12. Print Evolves: Until 1800
13. Aesthetics of Print
14. Steam and the Mechanization of Print
15. Electricity and the Industrialization of Media
16. The Meaning of It All
Part III. LEAVING THE PARENTHESIS
17. Conversation vs. Content
18. Death to the Mass
19. Creativity and Control
20. Institutional Revolutions
Afterword: And What of the Book?
Acknowledgements
Notes
Bibliography
Index
Colophon