'Place marketing and branding have become key priorities of academicians, practitioners, and politicians. Against a rich background of theoretical and empirical research by world-known experts within the field, this Handbook develops a fresh perspective on these critical issues. With a unique and fascinating collection of thought-provoking chapters, the book offers both theoretical and practical insights. I am pleased to recommend the book; it is a refreshing and rewarding read.' --Adam Lindgreen, Copenhagen Business School, Denmark'Adriana Campelo's Handbook consolidates not only existing knowledge of place branding, it also offers insights into its controversies and possible solutions. Taking a stakeholder approach, the chapters include a wide range of concerns that are thought-provoking and able to create refreshingly new discussions in what still remains an emerging field of socio-economic study and practice.' --Juergen Gnoth, University of Otago, New Zealand
'This Handbook provides a thoughtful overview of a growing area of brand research, and insightfully reveals how place branding, destination marketing, and tourism intersect with a wide array of managerial and societal concerns. Both comprehensive and creative, it makes for a useful introduction to an important topic. It makes a distinctive contribution to understanding the relevance of place branding today for a wide variety of fields.' --Jonathan Schroeder, Rochester Institute of Technology
