Preface |
|
xi | |
|
1 The Road To Web Surveys |
|
|
1 | (46) |
|
|
1 | (1) |
|
|
2 | (29) |
|
1.2.1 The Everlasting Demand for Statistical Information |
|
|
2 | (6) |
|
1.2.2 Traditional Data Collection |
|
|
8 | (3) |
|
1.2.3 The Era of Computer-Assisted Interviewing |
|
|
11 | (2) |
|
1.2.4 The Conquest of the Web |
|
|
13 | (10) |
|
1.2.5 Web Surveys and Other Sources |
|
|
23 | (5) |
|
|
28 | (1) |
|
1.2.7 Present-Day Challenges and Opportunities |
|
|
28 | (2) |
|
1.2.8 Conclusions from Modern-Day Challenges |
|
|
30 | (1) |
|
1.2.9 Thriving in the Modem-Day Survey World |
|
|
30 | (1) |
|
|
31 | (8) |
|
|
31 | (8) |
|
|
39 | (8) |
|
|
41 | (1) |
|
|
42 | (2) |
|
|
44 | (3) |
|
|
47 | (26) |
|
|
47 | (3) |
|
|
50 | (14) |
|
2.2.1 Typical Survey Situations |
|
|
51 | (5) |
|
2.2.2 Why Online Data Collection? |
|
|
56 | (4) |
|
2.2.3 Areas of Application |
|
|
60 | (2) |
|
2.2.4 Trends in Web Surveys |
|
|
62 | (2) |
|
|
64 | (4) |
|
|
68 | (5) |
|
|
68 | (1) |
|
|
69 | (2) |
|
|
71 | (2) |
|
3 A Framework For Steps And Errors In Web Surveys |
|
|
73 | (20) |
|
|
73 | (2) |
|
|
75 | (13) |
|
|
88 | (1) |
|
|
89 | (4) |
|
|
90 | (1) |
|
|
90 | (1) |
|
|
91 | (2) |
|
4 Sampling For Web Surveys |
|
|
93 | (40) |
|
|
93 | (2) |
|
|
95 | (28) |
|
|
95 | (3) |
|
|
98 | (5) |
|
4.2.3 Basic Concepts of Sampling |
|
|
103 | (3) |
|
4.2.4 Simple Random Sampling |
|
|
106 | (3) |
|
4.2.5 Determining the Sample Size |
|
|
109 | (3) |
|
4.2.6 Some Other Sampling Designs |
|
|
112 | (6) |
|
4.2.7 Estimation Procedures |
|
|
118 | (5) |
|
|
123 | (5) |
|
|
128 | (5) |
|
|
129 | (1) |
|
|
130 | (1) |
|
|
131 | (2) |
|
|
133 | (56) |
|
|
133 | (9) |
|
|
142 | (32) |
|
|
142 | (22) |
|
|
164 | (10) |
|
|
174 | (5) |
|
|
174 | (1) |
|
|
175 | (2) |
|
|
177 | (2) |
|
|
179 | (10) |
|
|
180 | (2) |
|
|
182 | (3) |
|
|
185 | (4) |
|
6 Web Surveys And Other Modes Of Data Collection |
|
|
189 | (48) |
|
|
189 | (5) |
|
6.1.1 Modes of Data Collection |
|
|
189 | (1) |
|
6.1.2 The Choice of the Modes of Data Collection |
|
|
190 | (4) |
|
|
194 | (28) |
|
6.2.1 Face-to-Face Surveys |
|
|
194 | (6) |
|
|
200 | (6) |
|
|
206 | (5) |
|
|
211 | (4) |
|
|
215 | (7) |
|
|
222 | (8) |
|
|
230 | (7) |
|
|
231 | (2) |
|
|
233 | (2) |
|
|
235 | (2) |
|
7 Designing A Web Survey Questionnaire |
|
|
237 | (54) |
|
|
237 | (3) |
|
|
240 | (41) |
|
7.2.1 The Road Map Toward a Web Questionnaire |
|
|
240 | (9) |
|
7.2.2 The Language of Questions |
|
|
249 | (3) |
|
7.2.3 Basic Concepts of Visualization |
|
|
252 | (6) |
|
7.2.4 Answers Types (Response Format) |
|
|
258 | (13) |
|
7.2.5 Web Questionnaires and Paradata |
|
|
271 | (7) |
|
7.2.6 Trends in Web Questionnaire Design and Visualization |
|
|
278 | (3) |
|
|
281 | (1) |
|
|
282 | (9) |
|
|
283 | (1) |
|
|
284 | (2) |
|
|
286 | (5) |
|
8 Adaptive And Responsive Design |
|
|
291 | (30) |
|
|
291 | (3) |
|
|
294 | (15) |
|
|
294 | (4) |
|
8.2.2 Quality and Cost Functions |
|
|
298 | (3) |
|
8.2.3 Strategy Allocation and Optimization |
|
|
301 | (8) |
|
|
309 | (7) |
|
|
316 | (5) |
|
|
316 | (1) |
|
|
317 | (1) |
|
|
318 | (3) |
|
|
321 | (78) |
|
|
321 | (5) |
|
|
326 | (17) |
|
9.2.1 What is Mixed-Mode? |
|
|
326 | (8) |
|
|
334 | (9) |
|
9.3 Methodological Issues |
|
|
343 | (41) |
|
9.3.1 Preventing Mode Effects Through Questionnaire Design |
|
|
346 | (4) |
|
|
350 | (4) |
|
9.3.3 How to Compute Response Rates? |
|
|
354 | (5) |
|
9.3.4 Avoiding and Adjusting Mode Effects for Inference |
|
|
359 | (11) |
|
9.3.5 Mixed-Mode by Businesses and Households |
|
|
370 | (14) |
|
|
384 | (2) |
|
|
386 | (13) |
|
|
388 | (1) |
|
|
388 | (2) |
|
|
390 | (9) |
|
10 The Problem Of Under-Coverage |
|
|
399 | (24) |
|
|
399 | (6) |
|
|
405 | (9) |
|
10.2.1 The Internet Population |
|
|
405 | (1) |
|
10.2.2 A Random Sample from the Internet Population |
|
|
406 | (4) |
|
10.2.3 Reducing the Non-Coverage Bias |
|
|
410 | (3) |
|
10.2.4 Mixed-Mode Data Collection |
|
|
413 | (1) |
|
|
414 | (3) |
|
|
417 | (6) |
|
|
418 | (1) |
|
|
419 | (2) |
|
|
421 | (2) |
|
11 The Problem Of Self-Selection |
|
|
423 | (34) |
|
|
423 | (8) |
|
|
431 | (13) |
|
11.2.1 Basic Sampling Theory |
|
|
431 | (3) |
|
11.2.2 A Self-Selection Sample from the Internet Population |
|
|
434 | (5) |
|
11.2.3 Reducing the Self-Selection Bias |
|
|
439 | (5) |
|
|
444 | (7) |
|
11.3.1 Application 1: Simulating Self-Selection Polls |
|
|
444 | (4) |
|
11.3.2 Application 2: Sunday Shopping in Alphen a/d Rijn |
|
|
448 | (3) |
|
|
451 | (6) |
|
|
452 | (1) |
|
|
453 | (2) |
|
|
455 | (2) |
|
12 Weighting Adjustment Techniques |
|
|
457 | (56) |
|
|
457 | (6) |
|
|
463 | (37) |
|
12.2.1 The Concept of Representativity |
|
|
463 | (2) |
|
12.2.2 Post-Stratification |
|
|
465 | (12) |
|
12.2.3 Generalized Regression Estimation |
|
|
477 | (9) |
|
12.2.4 Raking Ratio Estimation |
|
|
486 | (4) |
|
12.2.5 Calibration Estimation |
|
|
490 | (1) |
|
12.2.6 Constraining the Values of Weights |
|
|
491 | (1) |
|
12.2.7 Correction Using a Reference Survey |
|
|
492 | (8) |
|
|
500 | (6) |
|
|
506 | (7) |
|
|
508 | (1) |
|
|
509 | (3) |
|
|
512 | (1) |
|
13 Use Of Response Propensities |
|
|
513 | (36) |
|
|
513 | (4) |
|
|
517 | (18) |
|
13.2.1 A Simple Random Sample With Nonresponse |
|
|
517 | (3) |
|
13.2.2 A Self-Selection Sample |
|
|
520 | (1) |
|
13.2.3 The Response Propensity Definition |
|
|
521 | (1) |
|
13.2.4 Models for Response Propensities |
|
|
522 | (7) |
|
13.2.5 Correction Methods Based on Response Propensities |
|
|
529 | (6) |
|
|
535 | (7) |
|
13.3.1 Generation of the Population |
|
|
536 | (1) |
|
13.3.2 Generation of Response Probabilities |
|
|
537 | (1) |
|
13.3.3 Generation of the Sample |
|
|
537 | (1) |
|
13.3.4 Computation of Response Propensities |
|
|
537 | (1) |
|
13.3.5 Matching Response Propensities |
|
|
537 | (3) |
|
13.3.6 Estimation of Population Characteristics |
|
|
540 | (1) |
|
13.3.7 Evaluating the Results |
|
|
541 | (1) |
|
|
542 | (1) |
|
|
542 | (7) |
|
|
543 | (1) |
|
|
544 | (2) |
|
|
546 | (3) |
|
|
549 | (50) |
|
|
549 | (6) |
|
|
555 | (30) |
|
|
555 | (2) |
|
|
557 | (6) |
|
|
563 | (14) |
|
|
577 | (3) |
|
14.2.5 Weighting Adjustment for Panels |
|
|
580 | (2) |
|
|
582 | (3) |
|
|
585 | (7) |
|
14.3.1 Application 1: The Web Panel Pilot of Statistics Netherlands |
|
|
585 | (4) |
|
14.3.2 Application 2: The U.K. Polling Disaster |
|
|
589 | (3) |
|
|
592 | (7) |
|
|
593 | (1) |
|
|
593 | (2) |
|
|
595 | (4) |
Index |
|
599 | |