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Higher Education Business: The Global Commodification of Higher Education Unabridged edition [Kietas viršelis]

  • Formatas: Hardback, 345 pages, aukštis x plotis: 212x148 mm
  • Išleidimo metai: 01-Dec-2024
  • Leidėjas: Cambridge Scholars Publishing
  • ISBN-10: 1036415171
  • ISBN-13: 9781036415174
  • Formatas: Hardback, 345 pages, aukštis x plotis: 212x148 mm
  • Išleidimo metai: 01-Dec-2024
  • Leidėjas: Cambridge Scholars Publishing
  • ISBN-10: 1036415171
  • ISBN-13: 9781036415174
Due to the explosive growth of student enrolment worldwide, higher education faces a global challenge of both numbers and missions. Public authorities attempt at commodifying higher education by having students pay more. They introduce even more competition in the academic scene which is already quite competitive. This implies making academic offers comparable, a process in which the Bologna Reform, accreditation, rankings, and benchmarking play a key role. This book is a must-read for academics, policy makers, and students who want to better understand higher education by examining a number of key issues: higher education as a public good and/or private good, professionalization, students as consumers, the resistance of academia to the large-scale standardization of programmes and degrees, as well as the risks involved in English being used as a lingua franca. A unique facet of the book is its global focus, looking at a large variety of national contexts.
Jean-Claude Usunier is Emeritus Professor at the University of Lausanne, Switzerland. His interests are cross-cultural and comparative management, as well as cultural and linguistic aspects of global marketing, highlighting the importance of cultural differences and local contexts. A continuous interest for the academic profession has led him to study the global commodification of higher education. He has regularly been involved in consulting with multinational corporations and has held visiting positions in many countries. Usunier is concerned with the relevance and rigor of knowledge with an interdisciplinary orientation. About 100 of his research articles have been published in academic journals. He has published many books such as Marketing Across Cultures (2013), and International and Cross-cultural Business Research (2017). His books deal with intercultural encounters between businesspeople from different cultures, especially Intercultural Business Negotiations (2019). In 2017, he was awarded the Hans D. Thorelli Prize by the American Marketing Association.