Hospitality Management and Digital Transformation: Balancing Efficiency, Agility and Guest Experience in the Era of Disruption [Kietas viršelis]

"Over the last decade, hospitality has been subjected to major disruption from the travel supply chain to the rise of online bookings services. Covid-19 has now brought the digital transformation imperative into sharper focus, forcing hospitality managers to critically reflect on the future of the industry. The authors of this book explain, in plain language, the digital technologies, digital capabilities, and managerial digital competencies required to respond to this imperative. As such, the book provides current and future hospitality managers with a toolkit to effectively play their roles in strategic digital transformation initiatives."

Professor Barry O'Mahony, Chief Academic Officer, École hōteličre de Lausanne Hospitality Management School, Switzerland

"As a general manager in the industry, I like the specific identification of required managerial technology competencies and the simple explanations of how each digital technology actually works"

Justin Kim, General Manager, The Merchant House, luxury hotel in Manama, Bahrain

"From a food and beverage perspective, the digital technologies discussed in this book present considerable opportunities for collating, integrating and using data to identify, understand, predict, and manage food safety risks - as well as public health risks within hospitality settings, as Covid 19 has demonstrated. The understanding of these digital technologies the authors build and the industry implications and use cases they discuss, position managers who understand their power to minimise food safety and public health risks in hospitality products and settings"

Rhett Bertram, Food Safety Inspector, Yarra Ranges Council, Australia

"I was impressed by the breadth and depth of the topics included in the book, I found the discussions about omnichannel experience management, big data (analysis and management), artificial intelligence, and virtual / mixed / augmented reality applications very interesting. One of the great things about the book is that it provides just the right amount of detail to impart meaning and stops before overwhelming the reader. However for a technically minded person like me, the footnotes provided an avenue for more in-depth reading. And, although written for the hospitality industry, the concepts are widely applicable. Also, I really liked the "Discussion Questions", "Google and Reflect", and "Example Tools and Vendors" sections included at the end of chapters to check understanding and stimulate ongoing reflection."

Julio Rivas, Certified Project Manager and Scrum Master, Baufest technology solutions, USA / Argentina / Chile / Spain