As a service-oriented industry and with its distinctive characteristics, tourism is based on experiences. It is necessary to provide the highest level of service and to keep the quality of interaction at a certain level. In the tourism industry, differentiation and new perspectives are needed in order to increase the quality of experiences and to have a different position in the minds of individuals than competitors. There is a crucial role of efficient management of business processes in order to ascertain this differentiation. Herein, especially in tourism and hospitality industry, the pursuance of new tendencies will provide substantial benefits to the relevant enterprises at all of these processes. From this point of view, with this book, the aim is to guide tourism organizations in terms of improving service encounter processes and quality of experiences by giving crucial tips about current managerial perspectives and practices.
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11 | (4) |
| Notes on Contributors |
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15 | (8) |
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The Role of Organizational Behavior in Tourism Enterprises |
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23 | (20) |
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Turning "Learning" to Innovation in Tourism: The Theory of the "Tourism Learning Area" |
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43 | (20) |
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Culture and Management Relations in the context of Intercultural Differentiation in Tourism Industry: A View on Turkish Management Culture |
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63 | (12) |
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Service Culture: A Framework for Hotel Enterprises |
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75 | (18) |
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Culture of Tourism Employees: A Research in Southeastern Anatolia, Turkey |
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93 | (22) |
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Linking Strategy to Business Model Renewal in the Hospitality Industry: The Case of Land of Legends Theme Park in Antalya |
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115 | (14) |
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Tugba Gurcaylilar-Yenidogan |
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Investigation of Emotional Labor Behaviors in Hotel Enterprises |
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129 | (26) |
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Women in Management in the Tourism Industry and the Glass Ceiling Problem (An Invisible Barrier in Workplace) |
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155 | (20) |
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The Impact of Tourism on Turkish Economy |
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175 | (24) |
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The Importance and Role of Gastronomy Tourism within the Context of Sustainable Destination Management |
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199 | (14) |
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Branding and Image in Gastronomy Tourism |
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213 | (22) |
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Effect of Environment in Increasing Sustainable Competitiveness at Tourism Destination |
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235 | (16) |
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Recreational Second Homes and Sustainable Tourism |
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251 | (18) |
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Website Usage in Event Tourism |
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269 | (18) |
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Information and Communication Technology for Event Tourism Management |
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287 | (22) |
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The Role of ICTs for Effective Marketing Activities in Event Tourism |
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309 | (24) |
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A Study on Brand Loyalty in Accommodation Establishments |
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333 | (16) |
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Investigation of Brand Positioning in Hotel Managements by Text Mining: A Case of Izmir Province |
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349 | (20) |
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Determining the Relative Importance of the Factors for the Selection of Winter Tourism Centers |
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369 | (40) |
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Graduation Metaphors of Undergraduate Students Studying Tourism: A Study at Ondokuz Mayis University |
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409 | (14) |
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Tour Guiding Profession Perceptions of the Students Receiving Tourism Guidance Education |
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423 | (24) |
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| List of Figures |
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447 | (2) |
| List of Tables |
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449 | (4) |
| About Editors |
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453 | |
Dr. Elbeyi PELT is the Director of Institute of Social Sciences. He received his bachelors and masters degree in tourism management from Sakarya University and doctoral degree in tourism management Education from Gazi University in Turkey. His research areas include working in the fields of tourism, tourism education, tourism management, human resources management and tourism policy. Professor Elbeyi Pelit has published many articles, papers, books and book chapters in these fields and is the editor of the Journal of Tourist Guide, Journal of Contemporary Tourism Research and Afyon Kocatepe University Journal of Social Sciences (Turkey). He is a head of tourist guidance department and senior lecturer at the Afyon Kocatepe University faculty of tourism.
Dr. Hasan Hüseyin SOYBALI is the vice dean of faculty of tourism at Afyon Kocatepe University. He received his bachelors degree in tourism and hotel management at Uludag University in Turkey, his masters degree in tourism management from University of Surrey and his PhD in tourism management from Bournemouth University in the UK. He is a professor in tourism management department, and his research interests include organizational behavior in tourism, human resources management, tourism policy and planning and sociology of tourism.
Dr. Ali AVAN is the vice dean of faculty of tourism at Afyon Kocatepe University. He received his bachelors degree in hospitality and tourism management at Mersin University, his masters degree in tourism management from Afyon Kocatepe University and his PhD in business administration from Afyon Kocatepe University. He is an assistant professor in tourism management department now, and his areas of research include consumer behavior in tourism, services marketing and sustainability in tourism.
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