El. knyga: Hospitality and Tourism: Synergizing Creativity and Innovation in Research

Preface; Hospitality and tourism management Sustainable approach of
fishing tourism in Kenyir Lake M.A. Alias, N.A. Ahmad, M.A. Ahmad & F.H.
Muhammad Safri An overview of Yield Management practices among the front
office employees in five-star hotels D.A.A. Mohd Asri & N. Sumarjan Work
motivation and job satisfaction of middle level management at five-star
hotels in Kuala Lumpur M.F. NurDalila, S.M. Radzi & Z. Othman Corporate
Social Responsibility (CSR) activities, brand image and hotel guest retention
N.Z. Othman & M.A. Hemdi Strategies of travel agency in facing
disintermediation N.A.A. Nik Hashim, M.N.I. Ismail, Z. Awang & F.H. Muhammad
Safri Responsible tourism: Linking perceived benefits and practices in
Pangkor Island M.D. Darson, M.F. Wahab, E.R. Kassim & M.H. Hanafiah Langkawi
Island as a tourist friendly destination A.Q. Abd Jalil, A.A. Azdel, F.I.
Basri & M.I. Mustapha Tourists' perceptions toward the authenticity or unique
features of Melaka traditional Malay houses as cultural heritage tourism
product M.A. Ismail, F.I. Basri, N.A.A. Nik Hashim & A.A. Abd Majid Service
delay of cook to order food: How do Malaysia Gerai customers react? N.
Zainol, A.R. Ahmad Rozali, S.B. Usman & M.S. Mohd Zahari The influence of
career path elements and mentoring towards women employability in the Iran
tourism industry S. Simin, A. Zainal & N.H. Nazlan The Malay garden design
concept opportunity to be developed as the tourism product A.Z. Zakaria, I.H.
Salleh & M.S. Abd Rashid Knowledge and business strategy model S.K.A. Nordin,
S.M. Radzi, H. Ismail & N. Ahmad Quality work life and occupational stress in
hotel industry M. Azinuddin & A. Zainal Creating risk management awareness in
Park Guiding-a case study of Bako National Park, Sarawak, Malaysia N. Putit,
M.K.Y. Chan & H. Hanan The effects of POS, PSS, and OC on intention to leave
in casual dining restaurants in Klang Valley area N.M. Nashuki, H. Ghazali &
M. Othman Customer perception towards service quality of fast food
restaurants in Klang Valley H. Rasidah & Z. Bohari Revealing the power of
Appreciative Inquiry approach for rural tourism research R. Che Aziz, M.
Abdul, Y. Abd Aziz & A. Abdul Rahman Training transfer: The interaction of
changed behavior and co-worker support on job performance F. Mohd Shariff, A.
Zainal & R. Hashim Quality of work life among hotel executives in Malaysia
I.M. Ghazali, S.M. Radzi, M.O.R.A. Patah & R.A. Aziz Restaurant patrons'
satisfaction towards interaction quality of front-of-the-house employees N.T.
Jamaludin, S.N.A. Ayob, K.N. Sabri & Z. Mohi Customer acceptance and
satisfaction towards foreign workers' service quality in casual dining
restaurant A.A. Sukur, A.L. Mohd Rasdi & A.S. Sukur Local community outlook
on tourism development in Tioman Island M.H. Hanafiah, S.A. Abas, M.R.
Jamaluddin & M.I. Zulkifly The perception of minimum wage towards employee
job satisfaction N.A. Talib, N.A. Ahmad, A.A. Azdel & M.S.Y. Kamaruddin
Tourist information center service quality: A case of Malaysia Tourism Centre
(MaTiC) M.I. Izham, N. Baba & M.H. Hanafiah Hospitality and tourism marketing
Uptown night market and tourists' satisfaction N. Kamaruddin & M.F.S.
Bakhtiar Craft souvenirs: Perceived authenticity and tourist purchase
behaviour F.I. Basri & M.F.S. Bakhtiar Shopping mall attractiveness: Factors
affecting consumer decision towards visitation Z. Awang, N. Aminudin, N.A.A.
Nik Hashim & N.A. Mustapha Destination attractiveness of a theme park: A case
study in Malaysia M.A. Ahmad, M.R. Jamaluddin, M.A. Alias & A.Q. Abd Jalil
Tourist perception on homestay programme: A case of Kuala Medang homestay
M.F. Ahmad, F.S. Chang, E.R. Kassim & A. Husin The relationship between
experiential marketing and tourists' satisfaction on Kelantan food H.N.
Syahida & A. Zainal Tourist perception on island tourism: A case of Tunku
Abdul Rahman Marine Parks E.R. Kassim, S.A. Jamal, M.F. Ahmad & M.D. Darson
The impact of food quality and its attributes on customer satisfaction at
Malay restaurants M.A.A. Bashir, H.F. Ariffin, N. Baba & S. Mantihal The
relationship between perceived service performance and customer satisfaction
in Malay upscale restaurants in Kuala Lumpur, Malaysia A.R.M. Nazri & A.
Zainal Destination attractiveness of outlet mall in Malaysia N.S. Shamsudin,
M.R. Jamaluddin, N.A. Ahmad & M.D. Darson Service quality dimension of low
cost airline in Malaysia M.I. Mustapha, A.Q. Abd Jalil, F.I. Basri & Z. Mohi
Destination attributes, tourist satisfaction and behavioral intentions toward
Penang F.H. Muhammad Safri, H. Ismail, M.A. Alias & N.A.A. Nik Hashim The
effects of place, performance and personality (3P's) Pull Factor of screen
tourism and viewers' travel intention N. Abd Hadi Khan, N. Sumarjan, M.F.
Hassan & M.A. Ahmad Assessing Customer-Based Brand Equity theory of
repurchase intention in the family restaurant M.A. Abdul Majid & C. Tamby
Chik The effects of brand personality dimensions on customer satisfaction in
Kuala Lumpur hotels N.A. Zaireen, M. Sulaiman & Z. Mohi Destination image of
Perak: Perspective and loyalty among Singaporean tourists A.M.F. Wahab, M.D.
Darson, M.H. Zamri & L.K. Lim The influence of food neophilia and neophobia
towards tourists consumption of Malay food in Malaysia M.N. Mohd Hafiz, A.
Zainal, Z. Ahmad Nizan & I. Shahariah Examining perceived value and tourists'
satisfaction on Penang delicacies Y. Atikahambar, A. Zainal, Z. Ahmad Nizan,
A. Nor'Aini & M.K. Zain An investigation of customers' satisfaction as a
mediating variable between online discount programs and customers' behavioral
intentions A.H. Abdullah & N. Sumarjan Hotel customer-based experience, brand
image and loyalty in Iran H. Robabeh Sadat & A. Zainal A preliminary study on
the benefits of loyalty programs in Malaysian city hotels J. Anuar, N.
Sumarjan & S.M. Radzi Psychological determinants of food neophobia and young
culinarians

Norzuwana Sumarjan, Zahari Mohd Salehuddin Mohd, Radzi Salleh Mohd, Mohi Zurinawati, Hanafiah Mohd Hafiz Mohd, Bakhtiar Mohd Faeez Saiful, Zainal Artinah, Saiful Bakhtiar, Mohd Hafiz, Mohd Hanafiah