This book aims to build a framework for understanding how to achieve new business growth through digital intelligence. It reveals the driving force and commercial logic behind the technology upgrade and transformation for enterprises, analyzes how to improve enterprises' branding, product, distribution channel, marketing, logistics, and organization under the new context, and studies the successful cases in digital intelligence of 6 Chinese enterprises. For business school students, researchers, managers, and practitioners, it is helpful to build an overview and understanding on strategy level as well as practice level.
Part
1. Number Wisdom opens up a new business era.
Chapter
1. Driving forces of environmental change.
Chapter
2. Driving forces of consumption reform.
Chapter
3. New infrastructure in the age of digital Intelligence.
Chapter
4. Data intelligence growth based on commercial operating systems.- Part
2. Reconstructs the 11 elements of business.
Chapter
5. Digital intelligence brand.
Chapter
6. Digitally intelligent Commodities.
Chapter
7. Digital intelligence of new manufacturing.
Chapter
8. Digital intelligence channels.
Chapter
9. Digital intelligence marketing.
Chapter
10. Digital intelligence of new retail.
Chapter
11. New service of digital intelligence.
Chapter
12. New finance with digital intelligence.
Chapter
13. New logistics of digital intelligence.
Chapter
14. The new organization of digital intelligence.
Chapter
15. New technology of digital intelligence.- Part
3. Whole link digital intelligent transformation.
Chapter
16. Infrastructure cloud.
Chapter
17. Contact digitization.
Chapter
18. Online Service.
Chapter
19. Operation datamation.
Chapter
20. Intelligent decision making.- Part
4. Pioneers of digital intelligence transformation.
Chapter
21. rT-Mart: Becoming a digital intelligence leader in the retail industry.
Chapter
22. Unexpectedly Home: Reconstructing "People, Goods and Fields" with Mathematical Intelligence.
Chapter
23. Flying Crane Dairy: Put on the wings of wisdom.
Chapter
24. Haidilao: Service requires "wisdom".
Chapter
25. Liangpin Shop: Carry out the transformation of digital intelligence to the end.
Chapter
26. Special step: the pacesetter of digital intelligence transformation.
Zhizhuan Business Research Institute provides training & consulting on digital business, aiming to help enterprises embrace the digital economy and accelerate their digital transformation. Zhizhuan excels in combining in-depth management insights with practice. It provides business executives with both methodologies and practical tools. By simulating real-world decision-making situations, Zhizhuans facilitators guide business executives to apply those methodologies and tools in their own practices so that learning can be transformed into real business results.
Daugiau apie elektronines knygas