Employing a critical yet humorous style, Chris Hackley draws on 40 years of education experience to examine business education and its wider societal role. He presents a historical perspective alongside various topical and personal accounts to answer the crucial question: how do you actually teach business?
Hackley describes how business and management as an area of academic interest rose from a relatively minor and focused area of study to become an essential driver of the UKs academic development. But
How do you Teach Business? observes the implications of the disciplines rapid spread, from the expansion of the university sector as a whole, to the economic implications on academic, regional and national levels, and investigates how the subject should be taught. Ultimately, Hackley draws much needed attention to the liberal arts approach to business education for both students and executives.
This book is beneficial to academics and lecturers of business and management, marketing and education. Managers and trainers seeking insight into the history of business education will also find it to be a fascinating read.
Employing a critical yet humorous style, Chris Hackley draws on 40 years of education experience to examine business education and its wider societal role. He presents a historical perspective alongside various topical and personal accounts to answer the crucial question: how do you actually teach business?
Recenzijos
Chris Hackley has done it again with another masterful book of interest and importance to academicians and other readers concerned with the challenges of teaching in the field of marketing. Having spent many years as a marketing educator, Chris insightfully covers the essentials in this area of endeavor. Better yet, he bravely delves into some of the cavils, complaints, and controversies that arise in schools that increasingly view themselves as businesses and see their students as customers. -- Morris B. Holbrook, Columbia University, US Need a globetrotting guide to business education? Saint Christopher is the guru for you! Hackleyll teach you a thing or two (or three, or four, or more) about business teaching and teaching business. -- Stephen Brown, Ulster University, UK
Contents:
Preface
1 ButHow do you Teach, Business?
2 The Contested Rise of BusMan In UK Universities
3 Cultural Contradictions Around Universities and BusMan in the UK
4 BusMan Education: the Product, and the Brand
5 Hang on a Minute- Are We the Baddies?
6 What is a Top School? Measuring and Ranking Research, Teaching Quality
and Impact
7 Does Research Make BusMan Teaching, Better?
8 So, How do you TeachBusiness?
Index
Chris Hackley, Professor of Marketing, Department of Marketing, School of Business and Management, Royal Holloway University of London, UK
