| Dedication |
|
3 | (14) |
| Foreword |
|
17 | (4) |
| Introduction |
|
21 | (2) |
|
Pros & Cons of Opening a Consultant Business |
|
|
23 | (32) |
|
Skills Needed to Be Successful |
|
|
25 | (8) |
|
Jumping In and Getting Started |
|
|
33 | (1) |
|
Characteristics of a Successful Consultant |
|
|
34 | (3) |
|
Can I Make a Living as a Wedding Consultant? |
|
|
37 | (2) |
|
History of Wedding Consulting as a Business |
|
|
39 | (1) |
|
Where Can I Find Clients? |
|
|
40 | (2) |
|
|
|
42 | (2) |
|
|
|
44 | (1) |
|
Wedding Shows and Bridal Fairs |
|
|
44 | (1) |
|
|
|
44 | (1) |
|
Be Recognized as a Professional |
|
|
44 | (1) |
|
Initial and Ongoing Costs |
|
|
45 | (4) |
|
What Kind of Personality Do I Need for Success? |
|
|
49 | (1) |
|
|
|
50 | (1) |
|
What If I Have Never Been in Business Before? |
|
|
51 | (1) |
|
Tried & True Success Methods of Consulting |
|
|
52 | (3) |
|
Home/Web-Based Consulting |
|
|
55 | (26) |
|
Research on the Consulting Industry |
|
|
55 | (1) |
|
|
|
55 | (1) |
|
|
|
56 | (1) |
|
|
|
56 | (1) |
|
|
|
56 | (1) |
|
|
|
56 | (2) |
|
|
|
58 | (1) |
|
|
|
59 | (1) |
|
Understanding Your Competition |
|
|
60 | (1) |
|
|
|
61 | (1) |
|
New Wedding Trends and Fashion |
|
|
62 | (1) |
|
|
|
62 | (1) |
|
|
|
63 | (1) |
|
|
|
63 | (1) |
|
|
|
64 | (2) |
|
Who Is My Target Audience/Main Client Source? |
|
|
66 | (2) |
|
Will I Need a Lot of Money to Work From Home? |
|
|
68 | (1) |
|
Can I Work Strictly From Home? |
|
|
68 | (1) |
|
How Much Travel Is Involved? |
|
|
69 | (5) |
|
What About Liability Insurance? |
|
|
74 | (1) |
|
Types of Business Liability Insurance |
|
|
74 | (2) |
|
Competing Venues/Business Owners |
|
|
76 | (2) |
|
Learning How to Work Independently |
|
|
78 | (3) |
|
A Business Plan: What Is It & Do I Need One? |
|
|
81 | (48) |
|
|
|
83 | (1) |
|
|
|
84 | (1) |
|
|
|
84 | (1) |
|
|
|
84 | (1) |
|
|
|
84 | (1) |
|
|
|
85 | (1) |
|
|
|
85 | (1) |
|
Company Locations and Facilities |
|
|
85 | (1) |
|
|
|
85 | (2) |
|
|
|
87 | (1) |
|
|
|
88 | (2) |
|
|
|
90 | (1) |
|
Target Market Segment Strategy |
|
|
91 | (1) |
|
|
|
92 | (1) |
|
Service Business Analysis |
|
|
92 | (1) |
|
Competition and Buying Patterns |
|
|
92 | (1) |
|
Strategy and Implementation Summary |
|
|
93 | (1) |
|
|
|
93 | (1) |
|
|
|
93 | (1) |
|
The Top Seven Suggestions for New Wedding Consultants |
|
|
94 | (7) |
|
|
|
101 | (1) |
|
|
|
101 | (2) |
|
|
|
103 | (1) |
|
|
|
103 | (1) |
|
|
|
104 | (1) |
|
Strategies for Successful Consulting |
|
|
105 | (2) |
|
The Wedding Industry and You |
|
|
107 | (2) |
|
Licenses and Training Involved |
|
|
109 | (2) |
|
|
|
111 | (2) |
|
|
|
113 | (1) |
|
|
|
114 | (1) |
|
|
|
115 | (1) |
|
|
|
116 | (1) |
|
|
|
117 | (1) |
|
|
|
118 | (1) |
|
|
|
118 | (5) |
|
A CD Can Generate Business |
|
|
123 | (2) |
|
An Attendance List Is a Gold Mine |
|
|
125 | (1) |
|
Comparison of Brick-and-Mortar Versus Home-Based |
|
|
126 | (3) |
|
Wedding Packages & Options |
|
|
129 | (8) |
|
|
|
131 | (1) |
|
Exposure---Local and Nationwide |
|
|
132 | (1) |
|
Conducting Business Legally |
|
|
133 | (1) |
|
Conducting Business Ethically |
|
|
134 | (1) |
|
|
|
134 | (1) |
|
|
|
135 | (2) |
|
|
|
137 | (24) |
|
Business Permits and Licenses |
|
|
137 | (1) |
|
What Is a Federal ID Number? Do I Need One? |
|
|
138 | (1) |
|
The IRS as Your Tax Information Source |
|
|
139 | (1) |
|
|
|
140 | (1) |
|
|
|
141 | (1) |
|
Outside Vendors and How They Can Help |
|
|
142 | (4) |
|
|
|
146 | (1) |
|
Desktop Programs That Can Help |
|
|
146 | (1) |
|
Filing Taxes as a Business |
|
|
147 | (1) |
|
Is Your Wedding Consulting a Business or a Hobby? |
|
|
147 | (2) |
|
|
|
149 | (1) |
|
|
|
150 | (1) |
|
When to Hire an Accountant |
|
|
151 | (1) |
|
|
|
152 | (2) |
|
What Supplies/Forms Do I Need on Hand? |
|
|
154 | (7) |
|
|
|
161 | (12) |
|
Choosing a Name for Your Business |
|
|
161 | (1) |
|
Researching Availability of Names |
|
|
162 | (1) |
|
|
|
163 | (6) |
|
|
|
169 | (2) |
|
Services Provided to Client |
|
|
171 | (2) |
|
|
|
173 | (8) |
|
|
|
177 | (1) |
|
Driving Business to Your Web Site |
|
|
178 | (1) |
|
Importance of a Home Page |
|
|
178 | (1) |
|
|
|
179 | (1) |
|
Should I Do It Myself or Hire Someone? |
|
|
179 | (1) |
|
|
|
180 | (1) |
|
Standard Operating Procedures |
|
|
181 | (34) |
|
Evaluating Your Success After Six Months |
|
|
181 | (1) |
|
How to Do a SWOT Analysis |
|
|
182 | (1) |
|
SWOT Worksheet---Strengths |
|
|
182 | (2) |
|
SWOT Worksheet---Weaknesses |
|
|
184 | (2) |
|
SWOT Worksheet---Opportunities |
|
|
186 | (1) |
|
|
|
187 | (1) |
|
|
|
188 | (3) |
|
How to Look at Success After One Year |
|
|
191 | (1) |
|
Comparing Costs to Profits at the One-, Three-, and Five-Year Marks |
|
|
192 | (1) |
|
|
|
192 | (1) |
|
Projected Profit and Loss |
|
|
193 | (1) |
|
|
|
194 | (1) |
|
|
|
194 | (1) |
|
|
|
195 | (1) |
|
|
|
196 | (1) |
|
|
|
197 | (1) |
|
|
|
197 | (1) |
|
Travel Costs for In-Person Events |
|
|
198 | (1) |
|
|
|
199 | (1) |
|
|
|
200 | (6) |
|
|
|
206 | (1) |
|
|
|
207 | (1) |
|
End-of-the-Year Financial Analysis |
|
|
207 | (3) |
|
|
|
210 | (1) |
|
Ongoing Generation of New Clients |
|
|
211 | (1) |
|
Keeping Productivity on the Upswing |
|
|
212 | (3) |
|
The Psychology Behind Consulting |
|
|
215 | (6) |
|
|
|
215 | (1) |
|
Correlations With Success |
|
|
216 | (1) |
|
Personality Types and Success |
|
|
216 | (1) |
|
|
|
217 | (1) |
|
|
|
217 | (1) |
|
What If I Do Not Like a Client Personally? |
|
|
218 | (1) |
|
|
|
219 | (1) |
|
Personality Traits That Can Harm Business |
|
|
219 | (2) |
|
|
|
221 | (24) |
|
Appendix A: State Buidal Shows |
|
|
245 | (10) |
|
Appendix B: Business Plan Sample |
|
|
255 | (18) |
|
|
|
255 | (1) |
|
|
|
255 | (1) |
|
|
|
255 | (1) |
|
|
|
256 | (1) |
|
|
|
256 | (1) |
|
|
|
256 | (1) |
|
|
|
257 | (1) |
|
|
|
257 | (1) |
|
|
|
257 | (2) |
|
Company Locations and Facilities |
|
|
259 | (1) |
|
|
|
259 | (1) |
|
|
|
259 | (1) |
|
|
|
260 | (2) |
|
Target Market Segment Strategy |
|
|
262 | (1) |
|
|
|
262 | (1) |
|
Service Business Analysis |
|
|
263 | (1) |
|
Competition and Buying Patterns |
|
|
263 | (1) |
|
Strategy and Implementation Summary |
|
|
264 | (1) |
|
|
|
264 | (1) |
|
|
|
265 | (1) |
|
|
|
266 | (1) |
|
|
|
266 | (1) |
|
|
|
267 | (1) |
|
|
|
267 | (1) |
|
Projected Profit and Loss |
|
|
268 | (2) |
|
|
|
270 | (3) |
|
|
|
273 | (4) |
|
Appendix D: Seating Arrangements |
|
|
277 | (4) |
| Bibliography |
|
281 | (2) |
| Biography |
|
283 | (2) |
| Index |
|
285 | |
Daugiau apie elektronines knygas