| Introduction |
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xiii | |
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Don't Leave Home Without Them: The Nonnegotiable General Principles |
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3 | (26) |
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Dearly Beloved Data Lovers |
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4 | (1) |
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5 | (1) |
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6 | (1) |
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Useless Modifiers Are Just That |
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7 | (1) |
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The All-Important Diaphragm |
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8 | (1) |
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``You're such a bad dog...'' |
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9 | (2) |
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Your Most Persuasive Words |
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11 | (1) |
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What to Wear? What to Wear? |
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12 | (3) |
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Your Nerves Are in Your Neck |
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15 | (1) |
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16 | (2) |
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18 | (1) |
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More Isn't Better. Better Is Better |
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19 | (1) |
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``Because, because, because, because, because...'' |
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20 | (2) |
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22 | (1) |
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Two Is One and One Is None |
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23 | (1) |
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It's Easy to Make It Look Hard-What's Hard Is to Make It Look Easy |
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24 | (1) |
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25 | (4) |
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27 | (2) |
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Make It More Than ``Just Lunch'': The Art of the One-on-One Encounter |
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29 | (30) |
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Visual, Aural, or Kinesthetic? |
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30 | (1) |
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31 | (2) |
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Every Villain Is the Hero of His Own Story |
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33 | (2) |
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35 | (1) |
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Your Black Book for Lunch |
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36 | (2) |
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38 | (2) |
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Oh, Those Windows of the Soul |
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40 | (2) |
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42 | (2) |
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44 | (1) |
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45 | (2) |
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Channel Your Inner Clooney or Kelly |
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47 | (2) |
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``Go Up. Don't come down.'' |
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49 | (1) |
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``I was just joking!'' Um...No |
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50 | (1) |
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We Dislike Most in Others What We Don't Like in Ourselves |
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51 | (1) |
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``Hi, you've reached...'' |
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52 | (2) |
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Making ``Let's stay in touch'' a Reality |
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54 | (5) |
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57 | (2) |
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Conspire to Inspire: Maximizing Meetings |
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59 | (22) |
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60 | (1) |
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Your Black Book for Meetings |
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60 | (2) |
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62 | (1) |
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63 | (1) |
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64 | (1) |
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65 | (1) |
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66 | (2) |
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68 | (1) |
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69 | (2) |
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``Can you tell me why you're doing it that way?'' |
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71 | (2) |
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Avoiding Handout Trap Hazards |
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73 | (1) |
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``In the absence of orders initiate appropriate action'' |
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74 | (1) |
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Putting the Constructive in Constructive Criticism |
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75 | (2) |
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77 | (4) |
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79 | (2) |
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Interview to a Kill: Stress-Free Job Interviewing |
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81 | (21) |
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82 | (1) |
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83 | (2) |
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85 | (1) |
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What's the Worst That Could Happen? |
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86 | (1) |
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Your Black Book for Interviews |
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87 | (2) |
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Beware Being ``Too cool for school'' |
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89 | (2) |
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If You Can't Fix It, Feature It |
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91 | (2) |
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The Underrated Informational Interview |
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93 | (2) |
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95 | (2) |
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Know Your Walk-Away Number |
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97 | (1) |
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You Don't Ask, You Don't Get |
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98 | (1) |
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99 | (3) |
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101 | (1) |
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Stand and Deliver: Giving Speeches That Bring People to Their Feet |
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102 | (30) |
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Your Black Book for Speeches |
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103 | (2) |
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105 | (3) |
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What's the ``Once upon a time?'' |
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108 | (1) |
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``Opening amenities are opening inanities'' |
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109 | (1) |
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110 | (2) |
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``Nerves are the respect you pay your audience'' |
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112 | (1) |
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113 | (1) |
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114 | (2) |
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There's Nothing Neutral about Neutral |
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116 | (2) |
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118 | (1) |
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119 | (1) |
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120 | (2) |
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Make It Everybody's Problem |
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122 | (1) |
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123 | (2) |
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125 | (1) |
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126 | (1) |
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The Art of the Introduction |
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127 | (2) |
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129 | (3) |
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130 | (2) |
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Pointed PowerPoint: Making PowerPoint Powerful |
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132 | (13) |
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133 | (1) |
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134 | (1) |
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135 | (1) |
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136 | (1) |
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Margin Notes Are Anything but Marginal |
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137 | (1) |
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138 | (2) |
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Before, During, or After? |
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140 | (1) |
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It's Never a ``Good Question'' |
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141 | (1) |
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If a Picture's Worth a Thousand Words, How about a Prop? |
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142 | (3) |
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143 | (2) |
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Put It in Writing: But Before You Do... |
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145 | (26) |
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146 | (1) |
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147 | (1) |
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148 | (2) |
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150 | (2) |
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152 | (1) |
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And Here Comes the Pitch! |
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153 | (1) |
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Your Speechwriting Road Map |
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154 | (3) |
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Warming Up to Your Cold Call |
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157 | (3) |
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160 | (2) |
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What a Sticky Web You'll Weave |
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162 | (1) |
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163 | (2) |
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The Writing's on the Wall |
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165 | (1) |
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166 | (1) |
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167 | (4) |
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169 | (2) |
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Oh So Social: Making the Most of Your Social Interactions |
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171 | (18) |
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172 | (1) |
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Your Black Book for Parties |
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173 | (2) |
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175 | (1) |
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Do You Want to Be Right, or Do You Want to Be Friends? |
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176 | (2) |
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Ask Not What Your Country (Club Membership) Can Do for You |
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178 | (2) |
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180 | (1) |
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181 | (2) |
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The Ways of Word-of-Mouth Marketing |
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183 | (2) |
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185 | (1) |
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186 | (3) |
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187 | (2) |
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The Fine Points of Verbal Finesse: Answers to Questions, and Question and Answer |
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189 | (18) |
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``You have not converted a man because you have silenced him'' |
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190 | (1) |
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There's a Reason It's Called ``The Situation Room'' |
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191 | (2) |
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It's Not an Injury, It's an Opening |
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193 | (1) |
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``Do you beat your dog?'' |
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194 | (1) |
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195 | (1) |
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196 | (1) |
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197 | (1) |
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198 | (2) |
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``The fool wonders, the wise man asks'' |
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200 | (1) |
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201 | (2) |
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``Mistakes were made'' (Yes, but by who?) |
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203 | (1) |
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204 | (3) |
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205 | (2) |
| Recommended Readings |
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207 | |
![How to Wow: Proven Strategies for Selling Your [ Brilliant] Self in Any Situation](https://d33318exxque5k.cloudfront.net/covers/large/978034/9780345501790.1747969570.jpg)