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How to Write Effective Business English: The Essential Toolkit for Composing Powerful Letters, Emails and More, for Today's Business Needs [Minkštas viršelis]

3.11/5 (76 ratings by Goodreads)
  • Formatas: Paperback / softback, 152 pages, aukštis x plotis x storis: 215x138x8 mm, weight: 196 g
  • Serija: Better Business English
  • Išleidimo metai: 03-Sep-2009
  • Leidėjas: Kogan Page Ltd
  • ISBN-10: 0749455209
  • ISBN-13: 9780749455200
Kitos knygos pagal šią temą:
  • Formatas: Paperback / softback, 152 pages, aukštis x plotis x storis: 215x138x8 mm, weight: 196 g
  • Serija: Better Business English
  • Išleidimo metai: 03-Sep-2009
  • Leidėjas: Kogan Page Ltd
  • ISBN-10: 0749455209
  • ISBN-13: 9780749455200
Kitos knygos pagal šią temą:
This work offers guidance on writing English for international business as a key business tool for native and intermediate-level non-native English speakers, either at the beginning of their careers or when they begin to use English at work. Numerous checklists offer help with grammar and punctuation, writing measurements and addresses, preparing CVs, proofreading, and choosing the right style. This is the first book in a cycle of three books on business writing in English. Talbot is a consultant and trainer. A subject index is not provided. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com) How to Write Effective Business English teaches the non-native reader how to create clear, concise messages and avoid verbosity. Focusing on emails, letters, resumes or job applications, it gives readers an easy system for writing clearly, quickly and easily. How to Write Effective Business English teaches the non-native reader how to create clear, concise messages and avoid verbosity. Assuming an intermediate knowledge of English, this book provides guidelines for further development, deals with real life scenarios and gives readers answers that even their bosses might not know. Focusing on emails, letters, resumes or job applications, it gives readers an easy system for writing clearly, quickly and easily. It will also appeal to native English speakers who feel that their written business English needs practice.

Recenzijos

"When it comes to plain English in the business world, Fiona Talbot leaves nothing to speculation." Press Association Sept 2009

Daugiau informacijos

Gives you a solid grounding in how to use effective English in writing a CV, letter, job application or business plan With international real-life case studies to illustrate examples in context Includes checklists to monitor your progress and take you to the next level in your career Will support you in improving your punctuation and grammar, with a section focused on frequently confused words to help you avoid common pitfalls Helps you avoid the unfortunate and costly effect of badly written communications
Preface xi
Introduction 1
1. Why you need to write
3
Defining readers, customers and audience
3
Your audience can be anyone and everyone
4
Why we write in business
4
Readers judge writing for what it is
6
A state of flux
7
Your checklist for action
8
2. Defining business English
9
'Standard' and 'variant' English
9
Defining native and non-native English speakers
12
Common problems with English for global business
13
Define business English within your company
15
Your checklist for action
16
3. Writing English for global business
17
Looking at how you use English at work
17
Writing problems faced by non-native English writers
19
Problems with non-native English writing for native English speakers
21
Problems posed for native and non-native English writers alike
22
Business writing as communication
26
English continues to evolve
28
An advantage you can have as a non-native English writer
30
Your checklist for action
31
4. Business writing for today
33
Winning business through English
33
Academic writing compared with writing for business
34
You can use 'I' when you write in business
35
Listen to readers' feedback
37
Choosing the right style
39
Ideal communication
41
The Word Power Skills system: four easy steps to success
42
Your checklist for action
44
5. Quality matters
47
Why it really matters to get your writing right
47
To make mistakes is only human
48
How readers can react to written mistakes
48
Further costs of getting your writing wrong
53
You can never fully outsource your writing
55
Checking for mistakes
56
Proofreading tips
56
Your checklist for action
57
6. Punctuation and grammar tips
59
Why punctuation and grammar matter
59
Punctuation and other marks
60
Nouns and gender in English
61
Parts of speech and other grammar
63
Paragraphs
68
Verbs and tenses
69
Agreement of subject and verb
72
Comparison
75
Transitional words and phrases
77
Your checklist for action
80
7. Writing tips for everyday business
83
Writing a date
83
Time
89
Numbers
90
Measurements
92
How to write addresses (general)
93
Your checklist for action
93
8. Common confusions and how to avoid them
95
Common confusions for both NE and non-NE writers
95
Abbreviations and acronyms
102
Active and passive
104
Nominalization
105
Your checklist for action
105
9. E-mail
107
General
107
The rise and rise of e-mail
108
E-mail scenarios to watch out for
109
Multi-lingual and other e-mail threads
110
Structure your e-mails
114
Designing how you write e-mails
115
Your checklist for action
118
10. Letter writing 119
General
119
An example of a letter asking for information
120
Outline letter confirming a booking
124
Stay ahead or stay behind
125
Specific tips about addressing letters
126
Addressing envelopes
127
CVs and covering letters
128
Your checklist for action
132
Conclusion 135
Fiona Talbot Fiona Talbot originally co-founded a communication consultancy in Rotterdam that helped multi-nationals improve their use of English as an international business language.

Fiona now runs TQI Word Power Skills, a Business Writing Skills Consultancy that helps both native and non-native English speakers, both in the UK and internationally. She delivers workshops and e-coaching at all levels.

She has an extensive social media following for her #wordpowerskills brand and has featured in major publications such as Personnel Today, British Airways' business magazine, The Sunday Times, Accounting Technician, and Call Centre Focus amongst many others.

Learn more at http://www.wordpowerskills.com/index.php

Fiona has a YouTube channel showing short clips to emphasise the problems often faced in using English in business:

https://www.youtube.com/user/TQIwordpowerskills