Preface |
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xi | |
Introduction |
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1 | |
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3 | |
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Defining readers, customers and audience |
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3 | |
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Your audience can be anyone and everyone |
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4 | |
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4 | |
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Readers judge writing for what it is |
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6 | |
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7 | |
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Your checklist for action |
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8 | |
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2. Defining business English |
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9 | |
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'Standard' and 'variant' English |
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9 | |
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Defining native and non-native English speakers |
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12 | |
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Common problems with English for global business |
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13 | |
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Define business English within your company |
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15 | |
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Your checklist for action |
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16 | |
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3. Writing English for global business |
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17 | |
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Looking at how you use English at work |
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17 | |
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Writing problems faced by non-native English writers |
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19 | |
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Problems with non-native English writing for native English speakers |
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21 | |
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Problems posed for native and non-native English writers alike |
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22 | |
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Business writing as communication |
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26 | |
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English continues to evolve |
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28 | |
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An advantage you can have as a non-native English writer |
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30 | |
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Your checklist for action |
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31 | |
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4. Business writing for today |
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33 | |
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Winning business through English |
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33 | |
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Academic writing compared with writing for business |
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34 | |
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You can use 'I' when you write in business |
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35 | |
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Listen to readers' feedback |
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37 | |
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39 | |
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41 | |
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The Word Power Skills system: four easy steps to success |
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42 | |
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Your checklist for action |
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44 | |
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47 | |
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Why it really matters to get your writing right |
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47 | |
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To make mistakes is only human |
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48 | |
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How readers can react to written mistakes |
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48 | |
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Further costs of getting your writing wrong |
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53 | |
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You can never fully outsource your writing |
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55 | |
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56 | |
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56 | |
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Your checklist for action |
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57 | |
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6. Punctuation and grammar tips |
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59 | |
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Why punctuation and grammar matter |
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59 | |
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Punctuation and other marks |
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60 | |
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Nouns and gender in English |
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61 | |
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Parts of speech and other grammar |
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63 | |
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68 | |
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69 | |
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Agreement of subject and verb |
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72 | |
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75 | |
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Transitional words and phrases |
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77 | |
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Your checklist for action |
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80 | |
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7. Writing tips for everyday business |
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83 | |
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83 | |
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89 | |
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90 | |
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92 | |
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How to write addresses (general) |
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93 | |
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Your checklist for action |
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93 | |
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8. Common confusions and how to avoid them |
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95 | |
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Common confusions for both NE and non-NE writers |
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95 | |
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Abbreviations and acronyms |
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102 | |
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104 | |
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105 | |
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Your checklist for action |
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105 | |
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107 | |
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107 | |
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The rise and rise of e-mail |
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108 | |
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E-mail scenarios to watch out for |
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109 | |
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Multi-lingual and other e-mail threads |
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110 | |
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114 | |
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Designing how you write e-mails |
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115 | |
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Your checklist for action |
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118 | |
10. Letter writing |
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119 | |
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119 | |
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An example of a letter asking for information |
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120 | |
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Outline letter confirming a booking |
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124 | |
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Stay ahead or stay behind |
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125 | |
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Specific tips about addressing letters |
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126 | |
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127 | |
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128 | |
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Your checklist for action |
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132 | |
Conclusion |
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135 | |