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How to Write Effective Business English: Your Guide to Excellent Professional Communication 3rd Revised edition [Minkštas viršelis]

3.50/5 (20 ratings by Goodreads)
  • Formatas: Paperback / softback, 160 pages, aukštis x plotis x storis: 215x140x8 mm, weight: 215 g
  • Išleidimo metai: 03-Sep-2019
  • Leidėjas: Kogan Page Ltd
  • ISBN-10: 0749497297
  • ISBN-13: 9780749497293
Kitos knygos pagal šią temą:
How to Write Effective Business English: Your Guide to Excellent Professional Communication 3rd Revised editionDidesnis paveikslėlis
  • Formatas: Paperback / softback, 160 pages, aukštis x plotis x storis: 215x140x8 mm, weight: 215 g
  • Išleidimo metai: 03-Sep-2019
  • Leidėjas: Kogan Page Ltd
  • ISBN-10: 0749497297
  • ISBN-13: 9780749497293
Kitos knygos pagal šią temą:
Pastovi nuoroda: https://www.kriso.lt/db/9780749497293.html
Raktažodžiai:
Express yourself clearly and confidently at work with this practical guide to written business English and global business English, for native and non-native speakers alike.

Do you need a confidence boost in your workplace communication? Whether you speak English as an additional language, or you're a native speaker looking to take your writing to the next level, How to Write Effective Business English provides easy to apply guidance on how to express yourself in writing clearly, concisely, and confidently. With case studies from companies such as Innocent and Virgin which demonstrate how English is used internationally in business, and ideas to help you get your communications right first time, this book is ideal for multinational companies where communication is a priority. For native English speakers, it may mean un-learning things you were taught at school and learning how to save time by getting to the point more quickly in emails; for intermediate English speakers, it focuses on the areas that are easy to get wrong.

Author Fiona Talbot uses real international business scenarios to help you develop and apply your skills, and provide you with answers that even your boss might not know. You will learn a system to help you quickly and easily write emails, letters, social media content, CVs and more. Featuring sections on punctuation and grammar, checklists to help you assess your progress, updated content on instant messaging and gender-neutral pronouns, and now with a new chapter on writing for different colleagues and co-workers, this third edition of How to Write Effective Business English will help you get your message across with impact.

Recenzijos

"If you need a handy toolkit for improving your business writing... then this practical guide is packed with advice, tips and examples to help you do just that. It works for both native and non-native English speakers wishing to inject more vitality and clarity into their business writing." * Louise Stansfield, Senior Lecturer, Metropolia Business School, Metropolia University, Finland * "How to Write Effective Business English can make you aware of the pitfalls you encounter every day, and give you a very good chance to get your message right and powerful today, and even better tomorrow." * Gianluca Marcellino, Global Retail Industry Manager, Avanade * "An absolute must-read... Perfect for those who want to invigorate their written work to really pack a punch." * Paul Corcoran, Chief Executive, Agent Marketing * "How to Write Effective Business English is an invaluable toolkit for any business... this book really does help to create impactful communication." * Katie Page, Content Director, GlobalData plc * "Assuming an intermediate knowledge of English, How to Write Effective Business English provides guidelines for further development, deals with real life scenarios and gives readers answers that even their bosses might not know. Focusing on emails, letters, resumes or job applications, How to Write Effective Business English gives readers an easy system for writing clearly, quickly and easily. It will also hold immense practical value to native English speakers who feel that their written business English needs practice. Very highly recommended for community and academic library instructional reference collections." * The Writing/Publishing Shelf, Library Bookwatch, Midwest Book Review (for previous edition) *

Introduction 1(2)
01 Why are you writing?
3(6)
Who are your readers?
3(1)
What's the purpose of your writing?
4(2)
Readers take just a few seconds to judge your writing
6(1)
How formal or informal do you need to be?
7(1)
Your checklist for action
8(1)
02 Business writing for today
9(12)
Winning business through English
9(1)
Academic writing compared to business writing
9(1)
Can you use `I' in business writing?
10(2)
Listen to readers' feedback
12(2)
Choosing the right style
14(3)
Ideal communication
17(1)
The word power skills system: four easy steps to premier business writing
18(2)
Your checklist for action
20(1)
03 Quality matters
21(10)
Shine through your writing!
21(1)
To make mistakes is only human
21(1)
How readers can react to written mistakes
22(2)
Further costs of getting your writing wrong
24(3)
You can never fully outsource your writing
27(1)
Checking for mistakes
27(1)
Proofreading tips
28(1)
Your checklist for action
29(2)
04 Writing across generations -- for colleagues as well as clients
31(14)
Pool communication strengths: the rewards of generational diversity
31(2)
Write to get that job
33(1)
Write to recruit
33(3)
Use word power to develop your career and get the results you need
36(1)
Write for your boss
37(2)
When you're the boss, writing brings extra challenges!
39(4)
Your checklist for action
43(2)
05 Telling your story through social media
45(24)
Social media has shaken `the rules' of business writing
45(1)
Get into the social media mindset
45(1)
Get your business message to anyone, anywhere, anytime
46(2)
What are the key objectives?
48(3)
How do companies shine through their social media interaction?
51(2)
Writing that creates trust can create a community
53(2)
The long and the short of it: past, present and future
55(1)
Further writing tips for key channels such as Facebook, Twitter and LinkedIn
56(6)
What excites people so much they want to share it?
62(1)
Call people to action -- and check it's worked
63(2)
Telling your story
65(2)
Your checklist for action
67(2)
06 Standard or variant English?
69(6)
`Standard' and `variant' English
69(2)
Writing for both native and non-native English speakers
71(1)
Some surprising problems with English for global business
71(1)
Define business English within your company
72(1)
Your checklist for action
73(2)
07 Writing globally? Or in multinational teams?
75(12)
Looking at how you use English at work
75(2)
Converting thoughts into words, then into writing
77(1)
Better to ask if you don't understand something
78(1)
These features can perplex readers too
79(3)
Muddled business writing costs on so many levels
82(1)
Tune in to how English continues to evolve
83(1)
Non-native English writers can have an advantage!
84(1)
Your checklist for action
85(2)
08 E-mail and instant messaging
87(18)
General
87(1)
Writing e-mails
88(1)
E-mail scenarios to watch out for
88(1)
Multilingual and other e-mail threads
89(4)
Structure your e-mails
93(1)
Designing how you write e-mails
94(3)
Instant messaging and texting
97(5)
Your checklist for action
102(3)
09 Punctuation and grammar tips
105(16)
Why punctuation and grammar matter
105(1)
Punctuation and other marks
106(1)
Parts of speech and other grammar
107(5)
Paragraphs
112(1)
Verbs and tenses
113(2)
Agreement of subject and verb
115(3)
Comparison
118(1)
Fluidity in writing
119(1)
Your checklist for action
120(1)
10 Practical conventions and common confusions
121(14)
Writing a date
121(3)
Time
124(2)
Numbers
126(1)
Measurements
127(1)
Words that can confuse both native English and non-native English writers
128(2)
Acronyms
130(2)
Active and passive
132(1)
Nominaiization
133(1)
Your checklist for action
134(1)
11 Paper is here to stay
135(14)
Letters
137(1)
Traditional letter format
138(2)
When flexibility is key, you need to adapt letter-writing templates
140(2)
A letter that involves the reader with the company's narrative
142(2)
Specific tips about addressing letters
144(1)
CVs/resumes and cover letters
144(3)
Your checklist for action
147(2)
Conclusion: what will you do differently -- and better? 149
Fiona Talbot is an internationally acclaimed business writing author. She works in the UK and internationally, training and advising on how to deliver premier written corporate communication for both native and non-native English speakers in today's digital, global economy. She has featured in major publications such as The Sunday Times, The Irish Times, The Press Association, Accounting Technician and Personnel Management, to name just a few. She is also the author of Improve Your Global Business English, Make an Impact with Your Written English, and Executive Writing Skills for Managers, all published by Kogan Page.