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How to Write Effective Business English: Your Guide to Excellent Professional Communication 4th Revised edition [Minkštas viršelis]

5.00/5 (4 ratings by Goodreads)
  • Formatas: Paperback / softback, 200 pages, aukštis x plotis x storis: 235x158x15 mm, weight: 276 g
  • Išleidimo metai: 03-May-2023
  • Leidėjas: Kogan Page Ltd
  • ISBN-10: 1398609951
  • ISBN-13: 9781398609952
Kitos knygos pagal šią temą:
How to Write Effective Business English: Your Guide to Excellent Professional Communication 4th Revised editionDidesnis paveikslėlis
  • Formatas: Paperback / softback, 200 pages, aukštis x plotis x storis: 235x158x15 mm, weight: 276 g
  • Išleidimo metai: 03-May-2023
  • Leidėjas: Kogan Page Ltd
  • ISBN-10: 1398609951
  • ISBN-13: 9781398609952
Kitos knygos pagal šią temą:
Pastovi nuoroda: https://www.kriso.lt/db/9781398609952.html
Raktažodžiai:
Unlearn bad habits, sharpen your emails and improve your written communication throughout your business with How to Write Effective Business English. An easy-to-follow guide on how to write with confidence, whether or not English is your first language.

With new chapters on writing well across all disciplines, writing globally, and the impact of social media on workplace communication, this new edition prepares you to clearly liaise with your colleagues and to your target market in order to get your point across.

Not only is this for individuals who want to better their craft and build their confidence, but it's also for multinational companies where communication is vital. Whether you're fluent in English or still learning, all speakers can iron out areas where there are common misconceptions, and bring those skills into their workplace.

Fiona Talbot informs you on how to format your prose to cater for a business world, by using case studies from L'Oréal, Loaf Furniture and Octopus Energy to demonstrate how English is used internationally in business and to teach you how to address different scenarios, whilst putting your best foot forward. Express yourself in business in a clear manner on all platforms, and get your message across with impact.

Recenzijos

"The book helpfully emphasises that effective writing today isn't just about clarity and conciseness, essential as these are. Today's digital-savvy workforce (and customer base) both expect a great reader experience too. The wide-reaching tips are invaluable, as the author says, 'from entry level to CEO'!" * Fabian Schneider, Managing Director, W.Ulrich GmbH, Germany * "We today are living in 'the attention economy', whether it be with your own teammates in companies, whether it be with your customers, your consumers or even your family. Having the ability to write with clarity in a compelling way that puts across your point of view and adds value to a piece of communication, is incredibly difficult. So to be equipped with the right tools to help people be more succinct and impactful is hugely important in today's world. This book goes a long way in contributing towards that." * Richard Lawrence, Founder, Innovatr, South Africa * "As a build from Fiona's previous books, this one deep dives into subjects that are highly relevant when we consider the impact of our written communication today and for the future. I love the references to 'power words' which bring our messaging to life, along with the reminder of 'staying authentic', 'build your own brand' and 'show your inner marketer!' There is something for everyone in this book, from early to experienced career, and it's all incredibly relevant within a global organisation." * Julie Brookfield, Head of People, GBG PLC, UK *

Introduction 1(4)
01 Business writing today
5(10)
We're almost all having to write in business today
5(2)
Who are your readers?
7(1)
What's the purpose of your writing?
8(3)
Readers take just a few seconds to judge your writing
11(1)
How formal or informal do you need to be?
12(1)
Your checklist for action
13(1)
Reference
13(2)
02 Why are you writing?
15(18)
Let's get personal
15(1)
Winning business and keeping business: that's why you write
16(1)
Some principles to help you get started
17(6)
Choosing the right style
23(4)
Ideal communication
27(2)
The Word Power Skills system: four easy steps to premier business writing
29(1)
Getting a better understanding of `your inner marketer'?
30(1)
Your checklist for action
31(2)
03 It's crucial to connect at every stage of your career
33(24)
Effective writing connects people: an even greater must in hybrid workplaces!
33(3)
Technical writing needs to `write the talk'
36(3)
Scientific topics can be explained simply to wider audiences
39(2)
Pool communication strengths: the rewards of generational diversity
41(1)
Write to get that job
42(1)
Write to recruit
43(3)
Use word power to develop your career and get the results you need
46(2)
Write for your boss
48(4)
When you're the boss, writing brings extra challenges!
52(2)
Your checklist for action
54(1)
References
55(2)
04 Quality matters
57(10)
What does quality mean to you?
57(1)
Make an honest appraisal!
58(1)
We all make mistakes, don't we?
59(1)
Written mistakes come in many forms
59(3)
Further costs of getting your writing wrong
62(3)
You can never fully outsource your writing
65(1)
Proofreading tips
65(1)
Your checklist for action
66(1)
05 Telling your story through social media
67(30)
Social media has shaken `the rules' of business writing
67(1)
Get into the social media mindset
67(1)
Get your business message to anyone, anywhere, anytime
68(5)
What are the key objectives?
73(3)
How do companies shine through their social media interaction?
76(3)
Writing that creates trust can create a community
79(2)
Discoverability with added value
81(1)
Further writing tips for key channels
81(7)
What excites people so much they want to share it?
88(2)
Call people to action - and check it's worked
90(1)
Telling your story
91(4)
Your checklist for action
95(2)
06 Standard or variant English - and changing punctuation and grammar
97(18)
The English language vs business English
97(1)
`Standard' and `variant' English
98(1)
Writing for both native and non-native English speakers
99(1)
Some surprising problems with English for global business
100(1)
So do define business English within your company
101(1)
Standard or variant punctuation? It's all about context
102(6)
Grammar can change too
108(2)
Paragraphs and other aids to structure
110(1)
Questions
111(2)
Your checklist for action
113(1)
Reference
114(1)
07 Writing globally? Or in multinational teams?
115(14)
Looking at how you use English at work
115(5)
Empathize with the extra challenges for non-native English speakers
120(1)
Collaboration across cultures involves asking if unsure, and sharing tips
121(1)
Some features regularly perplex all readers
122(5)
Non-native English writers can have an advantage!
127(1)
Your checklist for action
127(2)
08 Email and instant messaging
129(26)
General
129(2)
Email
131(1)
Writing emails
131(5)
Email scenarios to watch out for
136(1)
Structure your emails
137(1)
Design how you write emails
138(6)
Instant messaging and texting
144(2)
Structure in instant messages and texts
146(5)
Your checklist for action
151(4)
09 Practical conventions and common confusions
155(12)
Dates
155(3)
Time
158(2)
Numbers
160(1)
Measurements
161(1)
Words that can confuse both native English and non-native English writers
162(3)
High word count isn't always linked to productivity!
165(1)
Your checklist for action
165(2)
10 Look to the future
167(12)
How does writing make readers feel?
167(2)
Paper is likely to stay around
169(1)
Letters
170(1)
When flexibility is key, be prepared to adapt letter-writing
171(1)
A letter that involves the reader with the company's narrative
172(2)
CVs/resumes and cover letters
174(2)
Your checklist for action
176(1)
Reference
177(2)
Conclusion: what will you do differently - and better? 179(6)
Index 185
Fiona Talbot is an internationally acclaimed business writing author. She works in the UK and internationally, training and advising on how to deliver premier written corporate communication for both native and non-native English speakers in today's digital, global economy. She has featured in major publications such as The Sunday Times, The Irish Times, The Press Association, Accounting Technician and Personnel Management. She is also the author of Improve Your Global Business English, Make an Impact with Your Written English, and Executive Writing Skills for Managers, all published by Kogan Page. Fiona Talbot is based in Chester, UK.