| About the Author |
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viii | |
| Introduction: Why Should You Read this Book? |
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ix | |
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Section 1 Linkedin Profile Nuts and Bolts |
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1 | (50) |
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Mistake #1 Selling Yourself Short: Lack of Keywords and an Ineffective Headline |
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5 | (6) |
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Mistake #2 Unprofessional/Distracting Profile Photo, No Photo, or No Background Image |
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11 | (6) |
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Mistake #3 Profile Not 100% Complete |
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17 | (2) |
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Mistake #4 Websites Labeled Generically, e.g. "Company Website" or "Personal Website" |
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19 | (4) |
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Mistake #5 Public Profile URL (Link) with lots of Numbers, Letters and Slashes at the End |
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23 | (4) |
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Mistake #6 Fewer than 500 Connections |
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27 | (24) |
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Section 2 Writing and Presentation Tips for Your KILLER Linkedin Profile |
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51 | (70) |
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Mistake #7 Blank or Ineffective Summary Section |
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55 | (14) |
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Mistake #8 No Descriptions or Weak Descriptions of Job Duties and Accomplishments |
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69 | (4) |
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Mistake #9 Lack of Consistency/Discrepancies in Format and Structure -- and Spelling, Grammar and Punctuation Errors |
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73 | (2) |
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Mistake #10 Unattractive Formatting |
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75 | (6) |
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Mistake #11 Blank Specialties and/or Skills Sections |
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81 | (8) |
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Mistake #12 Not Sharing Linkedin Activity Updates and Other Valuable Information |
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89 | (18) |
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Mistake #13 Special Sections not Utilized |
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107 | (6) |
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Mistake #14 No Portfolio Items in your Summary and Experience Sections |
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113 | (8) |
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Section 3 Playing the Linkedin Game to Win |
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121 | (36) |
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Mistake #15 Not Utilizing Linkedin's Jobs Functions |
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125 | (10) |
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Mistake #16 Insufficient or Ineffective Group Membership |
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135 | (8) |
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Mistake #17 No Recommendations, Very Few Recommendations, and/or Boring or Error-Filled Recommendations |
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143 | (10) |
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Mistake #18 A Static (Unchanging, Outdated) Profile -- and thinking all you need is a KILLER Linkedin profile |
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153 | (4) |
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Bonus Tip #1 Save Your Work ... and Your Connections! |
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157 | (6) |
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Bonus Tip #2 For Businesses: Ensure Brand Consistency--and Create a Company |
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163 | (6) |
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Bonus Tip #3 Create a Profile Badge |
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169 | (2) |
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Bonus Tip #4 For Unemployed Job Seekers: What to Put in your Headline, Activity Updates and Experience Sections |
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171 | (2) |
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Bonus Tip #5 Don't Violate Linkedin's Terms of Service |
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173 | (4) |
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Bonus Tip #6 Take Control Over Your Appearance! |
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177 | (2) |
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Bonus Tip #7 Creating a Secondary Language Profile |
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179 | (2) |
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Appendix A Linkedin Profile Completion Checklist |
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181 | (2) |
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Appendix B Character Limits for your Linkedin Profile Sections |
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183 | (2) |
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Appendix C Linkedin Image Dimensions |
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185 | (1) |
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Appendix D Linkedin's 25 Hottest Skills & Overused Buzzwords |
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186 | (2) |
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Appendix E Information on Paid Accounts |
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188 | (1) |
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Appendix F Recommended Resources |
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189 | (1) |
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Appendix G Opportunities to Connect |
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190 | (2) |
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Appendix H Affiliate Program |
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192 | (1) |
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Appendix I Discounted Linkedin Services from The Essay Expert |
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193 | (2) |
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Appendix J Linkedin For Students & Linkedin Youniversity |
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195 | (3) |
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Appendix K Linkedin Infographic |
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198 | (1) |
| Purchase Brenda's e-Books |
|
199 | |
