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Saving the farm, then saving the entire past; between the steam engine and the Apple; "nobody knew anything about cars"; Fordism |
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1 | (10) |
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Chapter 2 "My Toys Were All Tools" |
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The boy who hated farming; McGuffey's "new green world"; steam and clockwork; a house without a mainspring; "the biggest event in those early years"; into Detroit |
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11 | (14) |
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"He's a thinking, serious person"; winning a dead man's job; electricity; a baby and a seventh home; the Christmas Eve engine |
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25 | (14) |
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Chapter 4 Working from the Ground Up |
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Making a car in a world without any; "a colorless, limpid, innocent-appearing liquid"; the Bagley Avenue woodshed; America's first car race; Henry Ford's first car |
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39 | (22) |
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Chapter 5 What Edison Said |
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Ford's first sale; "There's a young fellow who has made a gas car"; Ford's first company; a winter drive with "civilization's latest lisp"; dissolution: "Henry wasn't ready" |
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61 | (20) |
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Chapter 6 "Glory and Dust" |
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"We had to race"; Smiling Billy's World's Championship Sweepstakes; Ford vs. Winton: "A thin man can run faster than a fat one"; the Henry Ford Company; "The materialization of a nightmare" |
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81 | (20) |
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Chapter 7 The Seven-Million-Dollar Letter |
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Malcomson's gamble; from a toy printing press; the Dodge brothers; the Ford Motor Company; "This business cannot last"; the (first) Model A; "Boss Of The Road" |
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101 | (20) |
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Chapter 8 Ford Finds His Greatest Asset |
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"Who in hell are you?"; Couzens bosses the boss; the cars get shipped; the importance of dealers; an earthquake proves the Model A; parasites; who was Malcomson? |
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121 | (20) |
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Chapter 9 Inventing the Universal Car |
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Who wanted it?; Sorensen's locked room; steering wheel on the left---forever; new experts, new engine, new steel, new car; "Without doubt the greatest creation in automobiles ever placed before a people" |
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141 | (12) |
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Chapter 10 The Man Who Owned Every Car in America |
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Selden files a patent on all gas-powered automobiles and sues their makers; the court finds for him; most carmakers give in; Ford won't pay "graft money"; a second trial; "One of the greatest things Mr. Ford did..." |
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153 | (18) |
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Chapter 11 The Model T Takes Over |
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New York to Seattle on thin ice; learning to drive the Model T; birth of a dealer; the farmer and the car; caring for your Model T; the perils of starting it; "Funny Stories About the Ford"; five thousand accessories; remaking the nation in a decade: "I'll go without food before I'll go without my car" |
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171 | (26) |
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Chapter 12 Terrible Efficiency |
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The Crystal Palace; taking the work to the worker; speeding up; the twentieth century's only industrial revolution; the workers hate it |
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197 | (14) |
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Chapter 13 The Five-Dollar Day |
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Couzens and his conscience; "It's a good round number"; Ford bids against himself; "every worker a potential customer"; Ford at his zenith |
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211 | (20) |
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Chapter 14 Simple Purposes |
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Telling workers how to live; ugly enough to be a minister; war; Ford on the American soldier: "Lazy, crazy, or just out of a job"; Couzens quits; "Great War To End Christmas Day: Ford To Stop IT"; from "peace angel to Vulcan" |
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231 | (22) |
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The Rouge rises; the Dodge brothers sue; "we don't seem to be able to keep the profits down"; sandbagging the shareholders; probing Ford's ignorance in court: "Did you ever hear of Benedict Arnold?" |
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253 | (16) |
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Chapter 16 The International Jew |
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The problems of civilization traced to their source; the Dearborn Independent; Liebold; "Let's Have Some Sensationalism"; "Jewish Degradation of American Baseball"; two U.S. presidents ask Ford to stop his campaign; he carries it on for ninety-one issues of the Independent; Ford apologizes, saying he had no idea what was in his newspaper |
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269 | (14) |
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Chapter 17 The End of the Line |
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Edsel; his powerless power in the company; Evangeline Dahlinger and her houses and horses; the "executive scrap heap"; how to join it: suggest changing the Model T; sales dwindle; Edsel fights; the last Model T; what the car had done |
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283 | (40) |
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The Model A; "The Rouge is no fun anymore"; buying every steam engine; "Maybe I pushed the boy too hard"; the reluctant armorer of Democracy; to bed by candlelight |
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323 | (14) |
A Note on Sources, and Acknowledgments |
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337 | (4) |
Bibliography |
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341 | (6) |
Index |
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347 | |